High OpportunityNRF Big Show 2027
The retail industry's biggest annual gathering. From AI-driven personalization to supply chain innovation, NRF Big Show brings together every part of the retail ecosystem under one roof.
429 11th Avenue, New York, NY 10001
1 show hosted · 1 upcoming
The Jacob K. Javits Convention Center is New York's largest exhibition venue, situated in the Hudson Yards neighborhood on Manhattan's West Side along the Hudson River. Originally opened in 1986 and designed by renowned architect I.M. Pei & Partners, the center has undergone significant expansion and renovation over the decades.
A $1.5 billion, 1.2 million-square-foot expansion, completed in 2021, brought the center's total event-related space to 3.3 million square feet. Key capacity highlights include:
The center has earned LEED Gold certification for its sustainability measures, including bird-friendly glass and the largest green roof in New York State. For NRF Big Show, the Expo spans multiple halls across three levels, with distinct zones for keynote sessions, exhibitor showcases, specialty pavilions, and food and networking areas. The venue is easily accessible by subway, bus, ferry, bike, and foot.
The Jacob K. Javits Convention Center does not have on-site parking. The closest off-site parking option is located at 511–519 West 37th Street, New York. Numerous additional parking lots and garages are available within walking distance of the convention center. Attendees are encouraged to reserve a spot in advance through apps such as SpotHero (spothero.com) or SpotAngels to guarantee availability during the busy show days. Nearby parking garage rates during major events can run up to $70 per day. Given the high demand and limited supply of parking in Midtown Manhattan during NRF Big Show, organizers and travel guides strongly recommend arriving by public transit or rideshare rather than driving.
By Air: The New York metropolitan area is served by three major airports:
By Subway: The Javits Center is directly across the street from the 34th Street – Hudson Yards subway station, served by the 7 train. This is the most convenient transit option from Midtown and the broader subway network.
By Bus: MTA bus routes serving the Javits Center include the M34, M42, M50, M12, and M11. The M42 operates 24 hours a day.
By Train: Penn Station (Amtrak, NJ Transit, LIRR) and Port Authority Bus Terminal are both within easy reach, connecting regional travelers directly to the Midtown West area.
By Rideshare: Uber and Lyft operate throughout Midtown Manhattan. NRF has historically negotiated Lyft discount codes for registered attendees; check the official event website for any available offers. The Javits Center is also accessible by ferry and bike via Hudson River Park.
NRF organizes an official hotel block for attendees, managed through OnPeak, with discounted rates and complimentary shuttle service to the venue for participating hotels located farther from the Javits Center. Book through the official event website to access these benefits. A selection of nearby options includes:
High OpportunityThe retail industry's biggest annual gathering. From AI-driven personalization to supply chain innovation, NRF Big Show brings together every part of the retail ecosystem under one roof.