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The ASI Show! 2026

July 21–23, 2026

Chicago, IL

Event Date

July 21–23, 2026

Location

Chicago, IL

About This Show

The ASI Show! 2026 is a trade show in Chicago, IL.

More detailed information about this show will be added soon.

Show Highlights

Highlights of ASI Show Chicago 2026 include:

Keynote with Red Lobster CEO Damola Adamolekun — "Charting a New Course: Lessons From a Legacy Brand Turnaround," a candid Q&A on Thursday, July 23, with free coffee and Red Lobster Cheddar Bay Biscuit mix for the first 200 attendees.
Breakfast Boost — an interactive, energized networking session opening the first Exhibit Day, led by wellness coach Lori Bolton, with small-group problem-solving and free breakfast.
Education Day on Tuesday, July 21, featuring a Lunch & Learn and an exclusive New Product Preview Reception.
Networking events including a Factory Tour of Soardist USA, the ASI Gala Cruise aboard the Spirit of Chicago with a fireworks finale, the invitation-only Counselor Awards, and a Closing Celebration.
Expo Hall activities such as Personalized Support Sessions, Mix & Merch, Mix & Mingle community meet-ups, complimentary professional headshots (Mix & Model), Innovator Workshops, Promo Peptalks, free Color Analysis, Power Hour Raffles, the ASI Member Passport, and the Product Showcase.

Registration

Registration for ASI Show Chicago 2026 is handled online through the show's registration portal. ASI membership provides free admission to the Expo Hall and Education Day. Attendees can also upgrade to the VIP Experience for perks such as express check-in, a collector's edition swag bag, a $20 coffee/snack voucher, an ASI Gala Cruise ticket, ship-it-home service, a professional headshot, and one night's hotel reimbursement (up to $309 for the night of July 22, when booked through ASI's housing vendor).

Some events require tickets: the Lunch & Learn is free with a ticket picked up at the Education Desk, and the ASI Gala Cruise costs $75 ($50 if booked before July 15, 2026). Suppliers interested in exhibiting can book booth space through the Events At a Glance section. For registration help, ASI's Registration Specialists can be reached at (800) 546-3300 or asishowregistration@asicentral.com.

History

The ASI Show is produced by the Advertising Specialty Institute (ASI), described as the world's largest membership organization serving the promotional products industry, which ASI values at $26.6 billion. ASI operates three annual trade shows — Orlando (the first and largest of the year), Fort Worth, and Chicago — each timed to help promo professionals prepare for successive selling seasons. The Chicago edition serves as the industry's midyear event, focused on driving end-of-year sales. ASI Show Chicago 2025 drew thousands of promo professionals over three days of ideas, trends, and connections.

Visit Official Show Website

Venue & Travel

Chicago, ILView on Google Maps Chicago, ILDirections

Venue details coming soon

Frequently Asked Questions

When and where is ASI Show Chicago 2026?

ASI Show Chicago 2026 takes place July 21-23, 2026 at McCormick Place - North Building, 2301 S. Dr. Martin Luther King Drive, Chicago, IL. Education Day is Tuesday, July 21, with Exhibit Days on Wednesday, July 22 and Thursday, July 23.

Who should attend the ASI Show?

The show is designed for promotional products professionals — primarily distributors and decorators sourcing branded merchandise, as well as suppliers who exhibit their products. It is produced by the Advertising Specialty Institute (ASI), the largest membership organization in the promo industry.

How do I register, and is admission free?

Registration is completed online through the official show portal. ASI membership provides free admission to the Expo Hall and Education Day, and attendees can upgrade to a paid VIP Experience for added perks. For help, contact ASI Registration Specialists at (800) 546-3300 or asishowregistration@asicentral.com.

What makes ASI Show Chicago worth attending?

As the industry's midyear event, it offers a first look at emerging product trends ahead of the back-to-school and holiday seasons, plus a keynote with Red Lobster CEO Damola Adamolekun, education sessions, hands-on Expo Hall activities, and large-scale networking events like the ASI Gala Cruise.

How do I get to McCormick Place and where can I stay?

McCormick Place is on Chicago's Near South Side, about 9-10 miles from Midway Airport and 20-21 miles from O'Hare, and is served by the CTA Green Line and Metra Electric. Several hotels, including the Hyatt Regency McCormick Place and Marriott Marquis Chicago, connect to the venue via skybridge, and ASI offers a hotel block with member reimbursement options.