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IBWSS | International Bulk Wine and Spirits Show 2026

July 28–29, 2026

South San Francisco, CA

Event Date

July 28–29, 2026

Location

South San Francisco, CA

Expected Exhibitors

100

About This Show

IBWSS | International Bulk Wine and Spirits Show 2026 is a trade show in South San Francisco, CA with approximately 100 exhibitors expected.

100 Exhibitors

More detailed information about this show will be added soon.

Show Highlights

Exhibition floor: 100+ suppliers of bulk wines and spirits from the top world regions.
Two-day conference: business-focused sessions across both days, opening with a keynote on market realities and where bulk and private label are headed.
Signature session topics for 2026 include: Where the Bulk Beverage Market Is Headed, Private Label & Retail Exclusives, The AI Advantage for Beverage Businesses, a National Retail Chains Panel, The Business of Bulk Spirits, NoLo (no- and low-alcohol) innovation, logistics and shipping for bulk, packaging and sustainability, and using AI to find buyers and grow distribution.
Networking: an IBWSS Cocktail Networking event is included with two-day conference tickets.
2026 speakers include senior buyers, winemakers and executives such as Bruce Abbott (Liquor Stores USA North), Rachelle Carandang (Sam's Club), Ryan J Pandl (BJ's Wholesale Club), Roseanne McCool (Total Wine & More), Deb Juergenson (Bronco Wine Company) and Manveer Sandhu (Rack & Riddle).
Notable companies attending include ALDI USA, BevMo!, Constellation Brands, Bronco Wine Co, Ardagh Group and Casa Maestri.

Registration

Registration is handled online through the official IBWSS website, with separate paths for visitors and exhibitors.

Visitors: register via the Visitor Registration page. A two-day conference ticket includes access to the IBWSS Cocktail Networking event.
Exhibitors: book a booth through the Exhibitor Registration page, or use the "Get Contacted By IBWSS Team" form to have the organizers reach out.
After registering, attendees can log in to the Visitor Zone (using their order/confirmation number and email) or the Exhibitor Zone to set up meetings with exhibitors ahead of the show.

History

The International Bulk Wine and Spirits Show is a recurring annual event held in San Francisco. It is organized by Beverage Trade Network (BTN), a global B2B beverage company dedicated to connecting drinks brands with the professionals who influence purchasing decisions across retail, hospitality, importing, distribution, and e-commerce channels. BTN's portfolio of flagship events and competitions includes the London Wine Competition, London Spirits Competition, London Beer Competition, USA Wine Ratings, USA Spirits Ratings, USA Beer Ratings, Sommeliers Choice Awards, Bartender Spirits Awards, and the International Bulk Wine and Spirits Show (IBWSS). A companion edition, IBWSS London, is also run under the same brand. Today, Beverage Trade Network works with wineries, distilleries, breweries, importers, distributors, retailers, hospitality groups, and beverage entrepreneurs across more than 80 countries.

Visit Official Show Website

Exhibitors

Exhibitor Information

100Expected Exhibitors

Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.

Last updated: July 18, 2026

Visit Official Show Website

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Want to be the featured provider for this show?

Apply to be listed in the directory — featured providers appear right here on relevant show pages.

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Frequently Asked Questions

When and where is IBWSS 2026 held?

IBWSS 2026 takes place July 28-29, 2026, at the South San Francisco Conference Center, 255 South Airport Boulevard, South San Francisco, CA 94080.

Who should attend IBWSS?

The show is built for beverage alcohol professionals, including importers, distributors, retail chains, independent retailers, hospitality groups, restaurant and hotel beverage programs, cruise line and private label buyers, and beverage brand owners. It is designed for anyone looking to source, sell, or produce bulk wine, bulk spirits, and private label products.

How do I register for IBWSS?

Registration is done online at the official IBWSS website, with separate Visitor Registration and Exhibitor Registration pages. Exhibitors can also submit a form to be contacted by the IBWSS team, and registered attendees can log in to the Visitor or Exhibitor Zone to set up meetings in advance.

What can I expect on the show floor and at the conference?

The exhibition floor features more than 100 suppliers of bulk wines and spirits from top world regions, alongside a two-day conference covering market trends, private label and retail exclusives, bulk spirits, AI, logistics, packaging, and distribution. A cocktail networking event is included with two-day conference tickets.

How do I get to the venue and where can I stay?

The South San Francisco Conference Center is minutes from San Francisco International Airport and about 25 minutes from downtown, reachable by car via Highway 101, or by BART, CalTrain, and the 292 SamTrans bus. The venue is surrounded by hotels offering more than 3,000 rooms, including the DoubleTree by Hilton, Best Western Plus Grosvenor, Comfort Inn & Suites, Courtyard by Marriott, and Embassy Suites.