
EBS Mexico | Expo Beauty Show 2026
Expo Beauty Show (EBS) is billed as the most important professional beauty event in Latin America, held annually at Centro Citibanamex in Mexico City. Over three days, the show gathers the leading brands, artists, educators and influencers shaping the future of professional beauty across categories including hair, nails, makeup, barbering, wellness and spa, salon furniture, business solutions, and green beauty and fragrance. The show draws a broad professional community: stylists, barbers and makeup artists; salon, barbershop and beauty-store owners; distributors and emerging brands; influencers and content creators; plus beauty lovers and pro-minded consumers. Visitors can shop exclusive products and launches at special pricing, learn new techniques from top industry leaders, and attend dozens of live shows and workshops. EBS is worth attending for its blend of commerce and education. It offers immersive brand activations, main-stage performances, and structured 1:1 business meetings that connect distributors and wholesale buyers with exhibitors—making it a key marketplace for discovering products, forging partnerships and staying current with the trends driving the beauty industry in Mexico and the wider region.
