EBS Mexico | Expo Beauty Show 2026
Event Date
October 24–26, 2026
Location
Mexico City, Mexico
Expected Exhibitors
400
About This Show
AI-drafted summaryExpo Beauty Show (EBS) is billed as the most important professional beauty event in Latin America, held annually at Centro Citibanamex in Mexico City. Over three days, the show gathers the leading brands, artists, educators and influencers shaping the future of professional beauty across categories including hair, nails, makeup, barbering, wellness and spa, salon furniture, business solutions, and green beauty and fragrance.
The show draws a broad professional community: stylists, barbers and makeup artists; salon, barbershop and beauty-store owners; distributors and emerging brands; influencers and content creators; plus beauty lovers and pro-minded consumers. Visitors can shop exclusive products and launches at special pricing, learn new techniques from top industry leaders, and attend dozens of live shows and workshops.
EBS is worth attending for its blend of commerce and education. It offers immersive brand activations, main-stage performances, and structured 1:1 business meetings that connect distributors and wholesale buyers with exhibitors—making it a key marketplace for discovering products, forging partnerships and staying current with the trends driving the beauty industry in Mexico and the wider region.
Show Highlights
- Education across every category: cutting, coloring and styling techniques, nail art, social and professional makeup masterclasses, barbering demonstrations, and dermocosmetics and spa innovations.
- Live shows and stages: the event features 70+ shows, workshops and meet-and-greets with artists, influencers and educators who set beauty trends.
- 1:1 business meetings: a dedicated program connects distributors and wholesale buyers directly with exhibitors and top beauty brands to create real business opportunities.
- Expo Barber: a dedicated barbering showcase located within EBS, featuring leading barber brands and recognized barbers.
- Brand activations: immersive, shareable experiences designed to captivate visitors and spotlight new products and launches.
- Key product zones: Hair, Nails, Makeup, Barbering, Wellness & Spa, Salon Furniture, Business Solutions, and Green Beauty & Fragrance.
Attendance
The organizer reports that in 2016 the show reached 34,000 sqm of exhibit floor, 800 booths and over 80,000 beauty professionals from Mexico, Central and South America. Recent editions have showcased 400+ brands across roughly 30,000 m² of exhibition floor. According to the exhibitor materials, 70% of attendees invest over $199,000 MXN at each edition, and 57% of exhibitors close deals during the event.
Registration
Tickets are sold through Fever, the show's official ticketing partner, via the event website.
- Choose your pass type — options include 3-Day and VIP passes.
- Purchase online through the official Fever link; payment is processed securely.
- Promotional pricing has been offered at up to 35% off 3-Day and VIP passes, with an early-purchase discount valid through June 30, 2026.
Exhibitors and brands wanting a booth can request a custom quote through the show's Exhibit page rather than buying a standard pass.
History
Expo Beauty Show was founded in 1997 at the World Trade Center facilities in Mexico City, opening with 8,000 sqm of exhibit floor, 35 exhibiting companies and 12,000 attendees. Beginning in 1998, the show started selling exhibition space to brands in Europe, Asia, the USA and Latin America, growing into an international event.
By 2016 the show had expanded to 34,000 sqm of exhibit floor, 800 booths and over 80,000 visiting beauty professionals. From its earliest editions, EBS has run a Main Stage where world-renowned stylists—among them Luis Llongueras, Toni & Guy, Pivot Point, Vidal Sassoon's team and Patrick Cameron—present live shows. The event is organized by RX (Reed Exhibitions), a global events company. The 2026 edition marks EBS's 30th anniversary.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 4, 2026
Venue & Travel
Venue
Centro Citibanamex
Av. del Conscripto 311, Lomas de Sotelo, Hipódromo de las Américas, Miguel Hidalgo, 11610 Ciudad de México, CDMX, Mexico
Centro Banamex (Centro Citibanamex) is described as one of the most modern and complete event centers in Mexico City, offering top-tier infrastructure for large expos, congresses and conventions. The complex features expansive exhibition spaces, support rooms, parking, a restaurant and easy access via public transport and the city's main thoroughfares. It has the capacity to host thousands of visitors simultaneously in an environment prepared for business and networking. For Expo MED 2026, show floor hours run 11:00 AM to 5:00 PM across all three days.
Parking
The venue has official parking at Av. del Conscripto 311, Lomas de Sotelo, Hipódromo de las Américas, Miguel Hidalgo, Ciudad de México, which may be subject to availability depending on demand.
Getting There
Centro Banamex is well connected to Mexico City's main roads and public transportation. For taxis or rideshare apps, the drop-off point is Av. del Conscripto 311, Lomas de Sotelo, Hipódromo de las Américas, Miguel Hidalgo, CDMX. The organizer recommends checking Waze or Google Maps for alternate routes to the venue. Mexico City International Airport connects visitors to domestic and international destinations, and the official travel agency Indipris can arrange airport, hotel and convention-center transfers as well as flight bookings.
Nearby Hotels
The organizers list two official partner hotels near the venue in the Lomas de Sotelo / Toreo area:
- Fiesta Americana México Toreo — Boulevard Manuel Ávila Camacho 5, Fracc. Lomas de Sotelo, Naucalpan, 53390 Mexico City. A Deluxe King room for single occupancy, including tips, breakfast, and taxes, is US$212.00 per night, and a Deluxe Double room for double occupancy, including tips, breakfast, and taxes, is US$246.00 per night. The group code is G1W89V@FXT.
- Novotel Mexico City Toreo — Av. Primero de Mayo 120, Torre 2, San Andrés Atoto, Naucalpan, 53500 Ciudad de México. A Superior Single room is US$132 per night and a Double room is US$145 per night, with rates including breakfast, 16% VAT plus 4% lodging tax, gym use, and Wi-Fi.
Frequently Asked Questions
When and where is Expo Beauty Show 2026 taking place?
Expo Beauty Show (EBS) 2026 takes place October 24–26, 2026, at Centro Citibanamex (Centro Banamex) in Mexico City, Mexico.
Who should attend Expo Beauty Show?
EBS is aimed at beauty professionals, including stylists, barbers and makeup artists; salon, barbershop and beauty-store owners; distributors and emerging brands; and influencers and content creators. Beauty lovers and pro-minded consumers also attend.
How do I buy tickets for Expo Beauty Show?
Tickets are sold online through Fever, the show's official ticketing partner, via the event website. Pass options include 3-Day and VIP passes, and early-bird promotions have offered up to 35% off.
What can I expect to see and do at EBS?
Visitors can explore hundreds of brands and exclusive product launches across hair, nails, makeup, barbering, wellness and more, plus 70+ live shows and workshops led by top artists and educators. Distributors can also take part in structured 1:1 business meetings.
How do I get to Centro Citibanamex?
The venue is at Av. del Conscripto 311 in the Miguel Hidalgo area, about 22–25 km from Mexico City International Airport. It is served by nearby Metro Line 2 (Cuatro Caminos), local buses on Av. del Conscripto, and rideshare or taxi, and offers a large on-site car park.
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