Panama Convention Center

World of Coffee Panama 2026 is the first World of Coffee trade show ever held in Central America, bringing the Specialty Coffee Association's premier event series to a coffee-producing country for the very first time. Held for the first time in Latin America, it connects coffee growers from all over the world with the global coffee industry, providing a space to strengthen business relationships, promote brands, and foster education, innovation, and sustainability throughout the whole coffee ecosystem. Billed as the largest gathering of Latin American specialty coffee producers and global buyers from the coffee industry, it takes place for the first time in the country of the renowned Panama Geisha. The show draws coffee producers, roasters, buyers, traders, equipment brands, and industry professionals from around the world. The event marks the SCA's first-ever trade show in a coffee-producing country and a significant step in promoting coffee consumption within producing countries, serving as an ideal platform for coffee professionals, producers, and traders worldwide to connect, network, and foster innovation in the specialty coffee sector. A major highlight is the co-located World Barista Championship.