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Vibe Credit Union Showplace

46100 Grand River Ave.

5 shows hosted · 4 upcoming

About this venue

The Vibe Credit Union Showplace (formerly the Suburban Collection Showplace) is a large exhibition and conference complex in Novi, Michigan. The facility features two large divisible ballrooms, three exposition halls, multiple meeting and conference rooms, and an attached Hyatt Place Hotel; a newer Events Center added over 185,000 square feet — including nearly 90,000 square feet of exposition space, much of it column-free with 40-foot clear ceilings — connected with the existing 215,000 square feet of exposition space, plus 14 additional meeting and banquet rooms and a second-story ballroom. The halls are on the ground floor and the venue is accessible for wheelchair users. The conference exhibit hall, keynotes, and educational sessions are all held within this single venue for a seamless attendee experience.

Parking

On-site parking is available in the venue's lot at 46100 Grand River Avenue. The Suburban Collection Showplace parking lot is open 24 hours a day, and some events offer free parking for attendees. Note that parking rates vary by event and are often charged per vehicle, per day. Recent event guides cite visitor parking at around $10.00 per car, per day, with a pass allowing in-and-out privileges throughout the day. Exhibitors may purchase a parking pass (recently cited around $25 per vehicle per day) for unlimited access to the venue's lot. Advance parking can typically be reserved through the venue.

Getting there

  • By air: The nearest major airport is Detroit Metropolitan Airport (DTW) at 11050 W G Rogell Dr, Detroit, MI 48242, roughly 31 miles from the venue.
  • By car: The facility can be accessed from I-96 at the Novi and Beck Road exits. Travelers should allow extra time for potential I-96 construction and lane closures in the area.
  • Shuttles: Partner hotels (Four Points by Sheraton and Hampton Inn & Suites) offer shuttle service to and from the venue for guests booking through the ITEC links.
  • Rideshare/local travel: Rideshare and additional ground transportation options to and from DTW are available; the ITEC travel page links to Detroit-area travel resources.

Nearby hotels

  • Hyatt Place — attached directly to the venue, the most convenient on-site option. The Suburban Collection Showplace includes an attached Hyatt Place Hotel.
  • Four Points by Sheraton (Novi) — located in Novi, about 3 miles from the venue, offering a free shuttle for attendees who book through the ITEC link plus complimentary breakfast, with rates starting at $155 per night.
  • Hampton Inn & Suites (Wixom) — about 3 miles from the venue in the opposite direction, offering a scheduled shuttle to and from the venue, with rates starting at $132 per night.

Upcoming shows

Intelligent Vehicle Expo 2026 in Novi, MI
General

Intelligent Vehicle Expo 2026

Oct
27

Intelligent Vehicle Expo is a trade show and conference focused on the technologies and engineering approaches shaping how vehicle intelligence is designed, integrated, and scaled across the modern vehicle. Formerly known as Autonomous Vehicle Tech Expo, the event now forms part of Vehicle Tech Week North America, a landmark gathering that co-locates several of UKi Media & Events' automotive technology shows under one roof in Novi, Michigan. The show reflects the industry's broader shift toward the software-defined vehicle, covering software-defined architectures, AI-driven systems, hybrid cloud-and-edge computing, human-machine interface, and cybersecurity as an inseparable part of functional safety. Visitors gain insight through real-world case studies, technical discussion, and cross-industry perspectives. The event is aimed at industry professionals, including OEMs, Tier 1 and Tier 2 suppliers, technology innovators and startups, engineers and developers, research and academia, government and regulatory bodies, fleet and mobility operators, and investors and business leaders. It offers a focused environment for understanding how intelligence is delivered across the modern vehicle platform and for connecting with the companies driving that transformation.

Novi, MI
October 27, 2026
Automotive Design & In-Cabin Expo 2026 in Novi, MI
General

Automotive Design & In-Cabin Expo 2026

Oct
27

The Automotive Design & In-Cabin Expo is a B2B trade show and conference held in Novi, Michigan, positioned as North America's hub for automotive design, in-cabin innovation, and vehicle development. Formerly known as Automotive Interiors Expo, it now sits within the broader Vehicle Tech Week North America ecosystem, reflecting how modern vehicle design has expanded beyond interiors to encompass exterior form, vehicle architecture, software platforms, and systems integration. The expo brings together the people, technologies, and solutions redefining the complete human experience of the vehicle, both inside and out — spanning exterior design, lighting, and aerodynamics as well as digital cockpits, HMI, materials, seating, and human factors. It is built for professionals actively defining how next-generation vehicles are delivered across design, engineering, UX, materials, lighting, and systems integration. It is a trade-only event aimed at senior OEM and Tier-1 decision-makers, including VP Interior Engineering, Head of Interior Design, Design Directors, Exterior Design leads, HMI Directors, UX Leads, and Digital Cockpit Program Managers. Attendees can engage directly with tools, materials, and platforms already shaping real-world vehicle programs, while accessing an expert-led conference program across four co-located events.

Novi, MI
October 27, 2026
Automotive Testing Expo 2026 in Novi, MI
General

Automotive Testing Expo 2026

Oct
27

Automotive Testing Expo North America is the region's leading trade show for automotive testing, development and validation technologies. Now part of the newly launched Vehicle Tech Week North America, the expo brings together engineers, OEMs, and suppliers focused on accelerating vehicle product development and reducing time to market. It runs October 27-29, 2026 at the Vibe Credit Union Showplace in Novi, Michigan. The show covers the full spectrum of testing disciplines, from **NVH measurement** and **ADAS validation** to **emissions systems**, **durability testing**, **crash testing**, **dynamometers** and **simulation tools**. Attendees gain hands-on access to the latest technologies and practical solutions, plus insights from leading industry experts. As part of Vehicle Tech Week, it sits alongside the Intelligent Vehicle Expo, Automotive Design & In-Cabin Expo, and the new Advanced Chassis & Powertrain Showcase. The event is aimed at automotive professionals only, including OEMs, Tier 1 and Tier 2 suppliers, technology innovators and startups, engineers, researchers, regulators, fleet operators, and business leaders. With a free expo pass providing access across all three days and to The Future of Automotive Testing conference, it is a valuable destination for anyone driving the future of vehicle development.

Novi, MI
October 27, 2026
200Exhibitors
ITEC | IEEE Transportation Electrification Conference & Expo 2027 in Novi, MI
General

ITEC | IEEE Transportation Electrification Conference & Expo 2027

Jun
16

The **IEEE Transportation Electrification Conference & Expo (ITEC)** is IEEE's premier conference on transportation electrification, and for its upcoming edition it is co-located with the **IEEE Electric Aircraft Technologies Symposium (EATS)**. ITEC is aimed at helping the industry transition from conventional vehicles to advanced electrified vehicles, focusing on components, systems, standards, and grid interface technologies related to efficient power conversion for all types of electrified transportation — including electric, hybrid, and plug-in hybrid vehicles (EVs, HEVs, PHEVs) as well as heavy-duty, rail, off-road vehicles, aircraft, and ships. The event draws a technical, high-level audience. ITEC convenes engineers, researchers, OEM specialists, suppliers, and policymakers advancing next-generation electrification across electric vehicles, hybrid electric vehicles, heavy-duty/off-road systems, rail, aircraft, and marine platforms. For more than a decade, ITEC has served as IEEE's premier conference on transportation electrification, fostering connections between industry and academia. Attendees come to learn, network, and solve problems. The conference lets you network with leading innovators in electric/hybrid electric transportation, gain knowledge through speakers in key industry positions, interact with companies in the exhibit hall showcasing cutting-edge technology, and publish work through IEEE's Xplore database, accessible worldwide to thousands of engineers.

Novi, MI
June 16, 2027

Past shows