Automotive Design & In-Cabin Expo 2026

The Vibe Credit Union Showplace (formerly the Suburban Collection Showplace) is a large exhibition and conference complex in Novi, Michigan. The facility features two large divisible ballrooms, three exposition halls, multiple meeting and conference rooms, and an attached Hyatt Place Hotel; a newer Events Center added over 185,000 square feet — including nearly 90,000 square feet of exposition space, much of it column-free with 40-foot clear ceilings — connected with the existing 215,000 square feet of exposition space, plus 14 additional meeting and banquet rooms and a second-story ballroom. The halls are on the ground floor and the venue is accessible for wheelchair users. The conference exhibit hall, keynotes, and educational sessions are all held within this single venue for a seamless attendee experience.

On-site parking is available in the venue's lot at 46100 Grand River Avenue. The Suburban Collection Showplace parking lot is open 24 hours a day, and some events offer free parking for attendees. Note that parking rates vary by event and are often charged per vehicle, per day. Recent event guides cite visitor parking at around $10.00 per car, per day, with a pass allowing in-and-out privileges throughout the day. Exhibitors may purchase a parking pass (recently cited around $25 per vehicle per day) for unlimited access to the venue's lot. Advance parking can typically be reserved through the venue.

• By air: The nearest major airport is Detroit Metropolitan Airport (DTW) at 11050 W G Rogell Dr, Detroit, MI 48242, roughly 31 miles from the venue.
• By car: The facility can be accessed from I-96 at the Novi and Beck Road exits. Travelers should allow extra time for potential I-96 construction and lane closures in the area.
• Shuttles: Partner hotels (Four Points by Sheraton and Hampton Inn & Suites) offer shuttle service to and from the venue for guests booking through the ITEC links.
• Rideshare/local travel: Rideshare and additional ground transportation options to and from DTW are available; the ITEC travel page links to Detroit-area travel resources.

• Hyatt Place — attached directly to the venue, the most convenient on-site option. The Suburban Collection Showplace includes an attached Hyatt Place Hotel.
• Four Points by Sheraton (Novi) — located in Novi, about 3 miles from the venue, offering a free shuttle for attendees who book through the ITEC link plus complimentary breakfast, with rates starting at $155 per night.
• Hampton Inn & Suites (Wixom) — about 3 miles from the venue in the opposite direction, offering a scheduled shuttle to and from the venue, with rates starting at $132 per night.