ALLIANCE - HEUG - Higher Education Users Group 2027 in San Antonio, TX

ALLIANCE - HEUG - Higher Education Users Group 2027

March 7–10, 2027
San Antonio, TX

Event Date

March 7–10, 2027

Location

San Antonio, TX

About This Show

AI-drafted summary

Alliance is the annual flagship conference of the Higher Education Users Group (HEUG), positioned as the premier gathering for higher education technology leaders and administrative software users. The Alliance Conference is an annual user-driven conference of enterprise software application users drawn primarily from higher education, government, and healthcare institutions.

The event brings together IT, finance, HR, student services, and administrative professionals who deploy and manage enterprise systems such as Oracle and PeopleSoft applications. Programming is organized around five tracks: Empowering Student Success, Operational Excellence, Strategic Use of Data, AI & Infrastructure, Securing Trust: Compliance, Risk & Accessibility, and Innovation & Leading Change.

Alliance emphasizes peer-to-peer learning, practical takeaways, and community. Attendees learn from colleagues navigating the same challenges at their institutions through real conversations, and every session is built around practical takeaways, so attendees leave with proven solutions and concrete implementation strategies. Alliance 2027 returns to San Antonio for three-plus days of sessions, networking, and connection.

Show Highlights

  • Five program tracks covering student success, operational excellence, data/AI/infrastructure, compliance and accessibility, and innovation and change leadership.
  • A future-focused agenda exploring insights on AI, data strategy, and the innovations shaping the future of higher education, straight from people doing the work.
  • Networking events including a Welcome Reception and a Tuesday Night Celebration Event with live music and entertainment.
  • GT Ignite — a dedicated track of educational sessions, customer success stories, and hands-on deep dives with Gideon Taylor experts, running alongside Alliance on Sunday and Monday.
  • Pre-conference workshops for deeper dives into key topics.
  • Executive Forum and a Solution Center exhibit hall featuring sponsoring technology partners.
  • Premier and Platinum sponsors for 2027 include Gideon Taylor and Nelnet, with a broad roster of Gold and Silver partners.

Booth Pricing

The official site does not publish standalone booth or exhibit space pricing. Exhibiting is handled through sponsorship packages, and exhibitors not covered by a sponsorship package must register at the current conference rate. All company representatives — including Exhibitor Presenters, Solution Center Attendees, and Support Staff — must either use a registration included with the sponsorship or purchase one separately. Prospective exhibitors should contact the Alliance team or review the Sponsor Alliance page for current package details.

Registration

Housing and registration open Wednesday, November 4, 2026. Registration is completed online through the HEUG member system, and attendees must provide a hotel confirmation code from a conference-block hotel to lock in the early bird rate.

Conference passes (US Dollars):

  • Members: $1,150 earlybird / $1,750 advanced (from 1/16/2027) / $2,350 onsite (from 3/7/2027).
  • Subscribers: $1,750 earlybird / $2,350 advanced / $2,950 onsite.
  • One Day Pass: $575 per person.
  • On Demand Access (post-conference recordings and files): $750 per person.

Add-ons include pre-conference Workshops ($300/session), GT Ignite ($300/person), and guest reception passes ($200–$400). Group registration discounts start at $50 off per person, scaling up for 5-, 10-, and 20-packs.

Key deadlines: earlybird runs until 1/15/2027; the advanced rate applies 1/16/2027 through 3/6/2027; and the onsite rate applies 3/7/2027 through 3/10/2027. Registration fees may be paid at registration or later, but no later than January 24, 2027. Accepted payments: Visa, MasterCard, American Express, Discover, check/cheque and ACH/Wire — no purchase orders.

History

Alliance is organized by the Higher Education User Group (HEUG). HEUG traces its origins to grassroots efforts of dedicated individuals at the handful of higher education institutions that were early adopters, beta partners, and charter institutions for PeopleSoft's Financials, Human Resources, and Campus Solutions systems in the late 1990s. The organization was originally known as HESIG (Higher Education Special Interest Group) and held three conferences under that name in Dallas, Texas from 1998 to 2000. The HEUG was legally incorporated as a 501(c)(3) organization in 2001.

Today the group has grown substantially. HEUG represents over 900 campuses and over 30,000 individuals from 37 countries on 6 continents, making it the largest independent user group in the world. Recent Alliance editions have been held in cities including Phoenix (2024) and New Orleans (2025), with the conference returning to San Antonio for 2027.

Visit Official Show Website

Frequently Asked Questions

When and where is Alliance 2027 taking place?

Alliance 2027 takes place March 7–10, 2027, at the Henry B. González Convention Center in downtown San Antonio, Texas, along the River Walk.

Who should attend the Alliance conference?

Alliance is designed for higher education technology leaders and administrative software users, along with professionals from the education, government, and healthcare sectors. Attendees typically include IT, finance, HR, and student services staff who deploy and manage enterprise systems such as Oracle and PeopleSoft applications.

How much does registration cost and how do I register?

Registration and housing open November 4, 2026, and are completed online through the HEUG system. Member passes start at $1,150 (earlybird), subscriber passes at $1,750, with one-day passes at $575 and on-demand access at $750; the earlybird rate ends January 15, 2027.

What is included in the conference registration?

The registration fee includes admission to all educational sessions, the Welcome Reception, conference meals and refreshment breaks, the Tuesday Night Celebration Event, and post-conference recording and file access.

What are the recommended hotels and how do I get to the venue?

Conference-block hotels along the River Walk include the Grand Hyatt San Antonio (connected to the venue), Hyatt Regency, and the Marriott Rivercenter and Riverwalk, with rates around $299–$350 per night. San Antonio International Airport (SAT) is about 8.6 miles away, roughly a 10-minute drive, with rideshare, taxi, and VIA bus service available.

From the blog

Recent guides and industry insights for exhibitors and planners.

Chase Ink Business Cash, Unlimited, Preferred and Premier business credit cards

Advertisement