America's Beauty Show by Cosmetologists Chicago® 2027
Event Date
April 3–5, 2027
Location
Rosemont, IL
Expected Exhibitors
400
About This Show
AI-drafted summaryAmerica's Beauty Show (ABS), also known as the Midwest Beauty Show®, is one of North America's largest and longest-running professional beauty events, produced by Cosmetologists Chicago. The 2027 edition runs April 3–5, 2027 at the Donald E. Stephens Convention Center in Rosemont, Illinois, marking the show's 104th year. Built around the 2027 theme "PULSE," the event brings together the professional beauty community for three days of education, competition, artistry, and networking.
ABS draws thousands of licensed beauty professionals each year, and the show floor features hundreds of brands showcasing the latest hair, skin, and nail products and tools. Attendees include salon and spa owners, stylists, barbers, estheticians, nail technicians, educators, students, and brand representatives from across the U.S. and internationally.
Beyond shopping the latest products at exhibitor booths, attendees come for hands-on workshops, live stage demonstrations, and continuing-education opportunities. With its mix of world-class education, live competitions, and community energy, ABS is a marquee destination for anyone building a career in professional beauty.
Show Highlights
Signature features of America's Beauty Show include:
- Global Image Awards (GIA) — a prestigious international beauty competition featuring eight categories, including Classic Color and Motion AI
- Runway Stage and Barbershop Stage — live artistry and demonstrations
- International Pavilion — global brands and beauty influences
- Nail Universe — nail-focused education and product showcases
- Health & Wellness zone
- Value Center — shopping and savings on professional brands
- Competitions — hands-on skill contests for professionals and students
- President's Party (Saturday, April 3, 2027) and the ABS Party with live entertainment (Sunday, April 4, 2027)
The show floor also features interactive experiences such as braiding bars and demonstrations spanning a wide diversity of styles and techniques.
Attendance
According to the show's official materials, America's Beauty Show draws approximately 20,000 licensed beauty professionals and features 400+ brands on the show floor. The audience is made up of salon and spa owners, stylists, barbers, estheticians, nail technicians, educators, students, and beauty brand representatives, and ABS is regularly described as the largest professional beauty show in the United States.
Registration
Tickets for ABS 2027 are sold through the official website at americasbeautyshow.com; the show announced that 2027 tickets go live in early October 2026. Attendees are encouraged to check the site periodically for updates and ticket purchases.
Key notes for registration:
- After registering, you receive a QR code in your confirmation email, and you can also download the ABS mobile app to access a digital badge.
- Artists wishing to enter the 2027 Global Image Awards can submit entries through November 30, 2026.
- ABS is a professional-focused trade event; no one under the age of 14 is permitted on the show floor for safety reasons.
History
America's Beauty Show is produced by Cosmetologists Chicago and is one of the beauty industry's most established gatherings. The 2025 edition marked 102 years of the show, and the 2027 edition is the 104th show, placing its origins in the early 1920s. Over the decades it has grown into what is widely regarded as the largest professional beauty show in the United States, retaining its heritage identity as the Midwest Beauty Show® while drawing tens of thousands of professionals and hundreds of brands each year. The show continues to evolve with themed annual editions — 2027 carries the theme "PULSE" — alongside its long-running Global Image Awards competition.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 11, 2026
Frequently Asked Questions
When and where is America's Beauty Show 2027?
America's Beauty Show 2027 takes place April 3–5, 2027 at the Donald E. Stephens Convention Center, 5555 N. River Road, Rosemont, IL 60018. It is the show's 104th edition.
Who should attend America's Beauty Show?
The show is designed for beauty professionals, including salon and spa owners, stylists, barbers, estheticians, nail technicians, educators, students, and brand representatives. It is one of the largest professional beauty events in the United States, drawing about 20,000 attendees and 400+ brands.
How do I register or buy tickets?
Tickets are sold through the official website at americasbeautyshow.com, with 2027 tickets announced to go live in early October 2026. After registering, you receive a QR code in your confirmation email and can use the ABS mobile app for a digital badge.
Where can I park at the convention center?
There is a parking garage directly across from the convention center — the Parkway Bank Parking Garage at 5501 Park Pl, Rosemont, IL 60018. The center is also served by an attached Skybridge garage; arriving early is recommended during busy show days.
How do I get there from O'Hare Airport?
O'Hare International Airport is just minutes away. You can take the CTA Blue Line one stop from O'Hare to Rosemont station, then connect via Pace Bus Route 330 to the convention center, or use a hotel shuttle, taxi, or rideshare.
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