Automation Fair - Rockwell Automation 2026
Event Date
November 16–19, 2026
Location
Boston, MA
Expected Exhibitors
150
About This Show
AI-drafted summaryAutomation Fair is Rockwell Automation's flagship industrial automation and digital transformation event, held over four days and drawing engineers, operations managers, and C-suite executives from across manufacturing and process industries. The 2026 edition takes place November 16–19 at the Thomas M. Menino Convention & Exhibition Center in Boston, Massachusetts. The program combines inspiring keynotes, an expansive expo, hands-on training, and structured networking under one roof.
The event is built around four pillars: inspiration through forward-looking keynotes, an expo showcasing real-world applications, connections that turn ideas into action, and hands-on training. Content spans automation and software, AI, cybersecurity, and digital transformation, with technologies from Rockwell Automation and its PartnerNetwork on display.
Attendees range from executives seeking strategy and peer insight to engineers pursuing technical depth through interactive labs and sessions. With thousands of professionals gathering to explore the latest innovations, Automation Fair is positioned as one of the industry's premier annual meeting points for anyone shaping the future of industrial operations.
Show Highlights
Key features of the 2026 event include:
- Keynotes from Rockwell Automation leaders and industry thought leaders.
- Expo floor featuring 150+ interactive exhibits from Rockwell Automation and PartnerNetwork members, with a dedicated New Technology & Solutions area spanning automation, software, AI, and digital transformation.
- Advanced training with 500+ hours of hands-on learning and interactive labs.
- Educational sessions — 250+ sessions delivered by 500+ domain-expert presenters across multiple tracks.
- Networking and special experiences, including off-site tours, industry summits, networking events, and a ROKathon.
The event earned multiple Stevie Awards from the 2026 American Business Awards in the Corporate & Community category for excellence in event creation.
Attendance
According to Rockwell Automation, each year Automation Fair hosts more than 14,000 problem solvers, makers, and leaders shaping the future of industrial operations. The audience ranges from C-suite executives to operations management to engineers across a wide range of industries. The event also promotes 14,000+ new connections, 150+ interactive exhibits, and 500+ domain-expert presenters.
Registration
Registration for Automation Fair 2026 is open through the official Rockwell Automation event website via the "Register Now" option. Housing is handled by Maritz Global Events, the official housing company; attendees can book discounted rooms at official event hotels upon completing registration. International attendees who need a visa invitation letter can generate a customized letter through the event's visa letter page. Hotel cancellations made through Maritz can be handled by emailing automationfair@maritz.com or calling +1 864-342-6327, Monday–Friday, 9 a.m.–5 p.m. EST.
History
Automation Fair is Rockwell Automation's long-running annual industrial automation event, historically rotating among major U.S. convention cities. Recent editions include Anaheim, California, in 2024, with the 2026 event moving to Boston. In recent years the show expanded from a two-day event into a four-day experience, giving attendees more flexibility to build a schedule of keynotes, training, technical sessions, and expo time.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 8, 2026
Frequently Asked Questions
When and where is Automation Fair 2026 held?
Automation Fair 2026 takes place November 16–19, 2026, at the Thomas M. Menino Convention & Exhibition Center (MCEC) at 415 Summer Street in Boston, Massachusetts. It is a four-day event.
Who should attend Automation Fair?
The event is designed for professionals across industrial operations, from C-suite executives and operations managers to engineers in a wide range of industries. It is ideal for anyone focused on automation, software, AI, and digital transformation.
How do I register for Automation Fair 2026?
Registration is open through the official Rockwell Automation event website using the Register Now option. After registering, you can book discounted rooms at official event hotels through Maritz Global Events, the event's housing company.
What can I expect at the event?
Attendees can experience inspiring keynotes, an expo with 150+ interactive exhibits, more than 500 hours of hands-on training, and 250+ educational sessions led by 500+ domain-expert presenters. Additional experiences include off-site tours, summits, networking events, and a ROKathon.
How do I get to the venue from the airport?
Boston Logan International Airport is only about 4 miles away, roughly an 8-minute taxi ride, and the MBTA Silver Line connects the airport to the World Trade Center stop across from the MCEC. Taxis and rideshare services are also readily available.
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