Bay Area Travel & Adventure Show 2027
Event Date
February 27–28, 2027
Location
Santa Clara, CA
About This Show
AI-drafted summaryThe Bay Area Travel & Adventure Show is a large consumer travel expo that brings together destinations, tour operators, cruise lines and travel suppliers under one roof at the Santa Clara Convention Center. Part of the national Travel & Adventure Show series, it is billed as "America's Favorite Travel Show," giving Bay Area travelers a place to gather inspiration, compare options and book their next trip directly with experts.
Attendees can browse hundreds of exhibitors, attend dozens of seminars across multiple theaters on the show floor, meet travel celebrities and take advantage of show-only deals and giveaways. It is aimed at travel enthusiasts and consumers who are actively planning trips, as well as travel advisors and industry professionals.
The show is worth attending because a single ticket includes access to expert seminars, celebrity keynotes, hands-on cultural activities and exclusive travel savings. With top destinations and providers from around the globe on hand, it offers a convenient, one-stop way to discover new vacation ideas and personalize a trip with the people who sell it.
Show Highlights
Key features of the show include:
- Celebrity keynotes: Phil Rosenthal (TV creator, writer, producer, author and host of Netflix's "Somebody Feed Phil"), Peter Greenberg (Emmy Award-winning investigative reporter, producer and CBS News Travel Editor), and Angel Castellanos (world travel expert, journalist and TV host).
- Expert seminars: Over 60 travel seminars presented across three theaters located right on the show floor.
- Global marketplace: Hundreds of destinations, tour companies, cruise lines and travel providers exhibiting.
- Show-only savings: Exclusive deals, trip giveaways and travel specials included with admission.
- Hands-on activities and a meet-and-greet area where attendees can meet the featured travel personalities, free with a ticket.
The 2027 edition's official airline sponsor is Cathay Pacific, with additional sponsors including Taiwan Tourism, Go Touchdown, UnCruise and Visit Jamaica.
Attendance
The organizer reports that the national Travel & Adventure Show series connects over 120,000 travel enthusiasts, advisors, trade professionals and media each year across its markets, and that the series has connected over 2.1 million travel enthusiasts with over 4,500 unique travel brands in top U.S. cities to date. The shows are marketed as attracting affluent, educated and motivated travel consumers. A specific attendance figure for the Bay Area edition is not published.
Registration
Admission is for adults 18 and over; children 17 and under are free when accompanied by an adult. Tickets can be purchased online in advance or on-site (on-site payment is by credit card only).
Advance online pricing (valid for a limited time):
- One-Day Adult Ticket: $20
- Two-Day Adult Ticket: $28
Active Duty Military Discount: U.S. active duty military and up to four members of their immediate family receive free admission; present a valid U.S. active duty military ID at the Buy Tickets counter. No refunds are given on previously purchased tickets.
History
The Bay Area Travel & Adventure Show is part of the national Travel & Adventure Show series produced by Marketplace Events, which operates travel shows in 10 top U.S. markets including Washington DC, New York, Phoenix, Chicago, South Florida, Dallas, Denver, Seattle and Los Angeles. According to the organizer, the series has connected over 2.1 million travel enthusiasts with more than 4,500 unique travel brands and driven over $4.1 billion in travel bookings. A specific founding year for the Bay Area edition is not published on the official site.
Frequently Asked Questions
When and where is the 2027 Bay Area Travel & Adventure Show?
The show takes place February 27-28, 2027, at the Santa Clara Convention Center (Halls ABCD), 5001 Great America Parkway, Santa Clara, CA 95054. Public hours are Saturday, February 27 from 10am to 5pm and Sunday, February 28 from 11am to 4pm.
How much are tickets and how do I register?
Advance online tickets are $20 for a one-day adult pass and $28 for a two-day adult pass (limited-time pricing). Tickets can be bought online in advance or on-site, where only credit cards are accepted; adults 18 and over require a ticket, while children 17 and under are free with an adult.
Who should attend the show?
The show is designed for travel enthusiasts and consumers actively planning trips, as well as travel advisors, trade professionals and media. Attendees can meet hundreds of destinations, tour operators, cruise lines and travel suppliers from around the world.
What are the highlights of the show?
Highlights include celebrity keynote speakers such as Phil Rosenthal, Peter Greenberg and Angel Castellanos, over 60 travel seminars across three show-floor theaters, hands-on cultural activities, and exclusive show-only travel deals and giveaways—all included with a ticket.
What are the parking and transportation options?
The Santa Clara Convention Center offers free parking with 1,500 garage spaces connected to the center. It is located just off U.S. 101, is adjacent to the VTA Great America light rail station with stops right outside, and is near San José International Airport.
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