Be+ Well Beauty & Wellness Show 2027
Event Date
March 7–9, 2027
Location
New York, NY
Expected Exhibitors
600
About This Show
AI-drafted summaryThe Be+Well | Beauty and Wellness Show is a major B2B trade event for beauty, hair, spa, esthetics, and wellness professionals held at the Javits Center in New York City. It is the new brand created from the combination of two iconic industry shows — the International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC) — plus the addition of a new wellness branch. Parent company Questex describes the change as a holistic shift to accommodate the rapid and growing integration of health and fitness into the salon and spa industries.
The show serves salon owners and managers, hairstylists, barbers, makeup artists, estheticians, nail technicians, spa directors, and wellness and fitness professionals. For over a century, IBS and IECSC have been where beauty, hair, esthetics, cosmetics, spa, and wellness professionals have come to perfect their craft, discover top brands from over 600 exhibitors, and get world-class education across 180-plus classes.
The show features expert-led education sessions covering beauty, spa, wellness, and fitness topics, plus exhibitors arranged in specialized "neighborhoods" that let attendees touch, test, and buy products at professional-only pricing. It is worth attending for its blend of hands-on product discovery, professional education, live competitions, and industry networking under one roof in Manhattan.
Show Highlights
- Specialized expo "neighborhoods" organized by category. The show debuts with expert-led education sessions plus 650-plus exhibitors arranged in specialized "neighborhoods" including Hair & Salon Essentials; Spa & Wellness; and Nails, Cosmetics and more.
- Extensive professional education. The event offers world-class education across 180-plus classes.
- Live competitions. The Master the Mic Barber Competition pits contestants against 24 of the best barbers for the champion title and winner's belt, a $500 cash prize, and pro products. The Global Beauty Talent Cup Nail & Makeup Competition celebrates creativity, precision, and performance.
- Signature show-floor experiences, including the Glam + Glow Stage, in-booth experiences, show specials and new product showcases, and networking parties.
- Convergence of disciplines. As beauty, spa, wellness, and fitness converge into integrated client experiences, the show provides a platform that reflects that reality.
Attendance
The official website does not publish confirmed attendance figures for the upcoming edition. Historically, IBS New York has drawn a large professional audience; third-party listings cite figures such as 22,000-plus trade visitors, though these are not confirmed by the official organizer. Attendees include salon owners and managers, hairstylists, barbers, makeup artists, estheticians, nail technicians, spa directors, and wellness and fitness professionals.
Registration
Registration is completed online through the official Be+Well New York website, where attendees choose from several pass tiers:
- VIP Pass — includes 3-day expo access, choice of 5 conference sessions, fast-track badge pick-up, a swag bag of products, and access to product-focused education; the ultimate option for professionals wanting unrestricted access.
- Premium Pass — includes 3-day expo access, choice of 3 conference sessions, fast-track badge pick-up, and access to product-focused education; suited to professionals seeking extensive education with full show-floor access.
- 1-Day or 3-Day Expo Access Pass — provides access to the show floor of 500-plus exhibitors across specialized beauty, spa, wellness, and fitness neighborhoods, with individual classes and hands-on workshops available as add-ons.
Separate registration paths exist for schools/students, press, and content creators. Barber and beauty competitions require a dedicated ticket. Barber Competition pricing (including contestant fee and 3-day expo admission for contestant and model) has been offered at tiered rates that increase closer to the show, and prices are highest on show days. Registering early is recommended, as pass prices typically rise as the show approaches.
History
For more than 100 years, the International Beauty Show (IBS) and the International Esthetics, Cosmetics, and Spa Conference (IECSC) separately defined excellence in beauty and spa innovation and professional development. IECSC has served esthetics, spa, and wellness professionals for nearly 30 years. The two iconic shows, plus a new wellness branch, were combined into the Be+Well | Beauty and Wellness Show, which announced its official debut at the Javits Center in New York for March 8-10, 2026. Under parent company Questex, the two industry titans now unite under the Be+Well brand to create a comprehensive beauty and wellness experience. The New York edition continues in 2027.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 5, 2026
Frequently Asked Questions
When and where is the Be+Well Beauty & Wellness Show 2027?
The New York edition takes place March 7-9, 2027, at the Jacob K. Javits Convention Center at 429 11th Avenue in Manhattan.
What is the Be+Well Show and how is it related to IBS and IECSC?
Be+Well | Beauty and Wellness Show is the new combined brand for the International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC), with an added wellness and fitness branch. Both long-running shows now unite under the Be+Well name, organized by Questex.
Who should attend the Be+Well Show?
It is a B2B event for beauty and spa professionals, including salon owners and managers, hairstylists, barbers, makeup artists, estheticians, nail technicians, spa directors, and wellness and fitness professionals.
How do I register and what passes are available?
You register online through the official Be+Well New York website. Options include a VIP Pass (3-day expo access plus 5 conference sessions and extras), a Premium Pass (3-day expo access plus 3 conference sessions), and 1-day or 3-day expo access passes, with individual classes and workshops available as add-ons.
What can I expect on the show floor?
The expo features 600-plus exhibitors organized into specialized neighborhoods across beauty, spa, wellness, and fitness, where you can touch, test, and buy products at professional pricing. It also offers 180-plus education classes, a Glam + Glow stage, in-booth experiences, and live barber, nail, and makeup competitions.
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