Connect Spring Marketplace 2027
Event Date
April 21–23, 2027
Location
Las Vegas, NV
About This Show
AI-drafted summaryConnect Spring Marketplace is a leading B2B event serving the tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries. Its 2027 edition runs April 21-23, 2027 at Wynn Las Vegas, bringing together tourism professionals, destination marketers, MICE professionals, experiential marketing and sports marketing professionals, and other industry leaders for three days of education, networking, and business.
The event is best known for its hosted buyer program and its reverse-style trade show, which uses AI matchmaking to coordinate pre-scheduled one-on-one meetings between buyers and suppliers. Rather than a conventional exhibitor floor, attendees participate in curated appointments designed to make business connections more intentional and efficient. Alongside the appointments, the program features education sessions led by industry innovators and keynote speakers, plus signature networking experiences.
Professionals attend to source destinations and suppliers, build relationships across the meetings and events ecosystem, and stay current on trends in tourism marketing, experiential activations, and sports events. The 2027 event continues a longstanding partnership between Connect and the Las Vegas Convention and Visitors Authority (LVCVA), and is organized by Informa Connect.
Show Highlights
Connect Spring Marketplace is built around several co-located microevents, each tailored to a segment of the tourism and MICE industry:
- Connect Spring Marketplace — the headline event, where MICE and tourism professionals meet through pre-scheduled, AI-matched one-on-one meetings, education sessions, and networking.
- BizBash Experiential Leadership Summit — a gathering of top experiential marketing leaders focused on creating impactful, memorable events.
- Sports Leadership Summit — a platform focused on professional sports activations and experiential sponsorships.
- eTourism Summit — a summit for destination marketers on the latest trends and strategies in digital marketing for tourism.
Signature features include the hosted buyer program and a reverse-style trade show powered by AI matchmaking, plus top-tier education sessions with industry innovators and sought-after keynote speakers.
Attendance
The 2026 event, held in Louisville, KY, welcomed over 2,000 professionals from across the tourism and hospitality sectors, and a similar attendance is expected for the 2027 edition. At the 2026 gathering, the co-located eTourism Summit brought together more than 200 destination marketing innovators.
Registration
Registration for Connect Spring Marketplace 2027 is open, with the lowest rates available for a limited time; organizers encourage tourism and MICE professionals to register early to secure these rates. Register through the official event page at informaconnect.com/connect-spring-marketplace.
History
Connect Spring Marketplace has a history of success in Las Vegas, having previously been hosted in the city in 2021, 2023, 2024, and 2025, with organizers noting the event has grown in scope and impact each year. The 2026 edition was held in Louisville, KY, and welcomed over 2,000 professionals. The event returns to Las Vegas—specifically Wynn Las Vegas—for its 2027 edition, continuing a longstanding partnership between Connect and the Las Vegas Convention and Visitors Authority. It is organized by Informa Connect.
Frequently Asked Questions
When and where is Connect Spring Marketplace 2027?
Connect Spring Marketplace 2027 takes place April 21-23, 2027 at Wynn Las Vegas, located at 3131 Las Vegas Blvd S, Las Vegas, NV 89109.
Who should attend Connect Spring Marketplace?
The event is designed for the tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries, including tourism professionals, destination marketers, MICE professionals, experiential marketing professionals, and sports marketing professionals.
What makes Connect Spring Marketplace worth attending?
It is known for its hosted buyer program and a reverse-style trade show that uses AI matchmaking to arrange pre-scheduled one-on-one meetings between buyers and suppliers, alongside education sessions with keynote speakers and strong networking. Co-located microevents include the BizBash Experiential Leadership Summit, Sports Leadership Summit, and eTourism Summit.
How do I register for Connect Spring Marketplace 2027?
Registration is open, with the lowest rates available for a limited time. You can register through the official event page at informaconnect.com/connect-spring-marketplace, and organizers encourage registering early to secure the best rates.
How many people attend Connect Spring Marketplace?
The 2026 event welcomed over 2,000 professionals from the tourism and hospitality sectors, and organizers expect similar attendance for the 2027 edition.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement