When and where is the 2026 Dealership Minds Summit?

The 2026 Summit is held August 4-5, 2026 at the President Abraham Lincoln Springfield DoubleTree Hotel and Convention Center in Springfield, Illinois. Sessions take place on the Lower Level of the Bank of Springfield Center, which is connected to the host hotel by walkway.

Who can attend the Dealership Minds Summit?

The Summit is a dealer-only event for retail dealers of tractors and implements to learn and share strategies for running a successful business. Attendees are typically dealership leaders in sales, service, marketing, finance, operations and IT. Those who are not dealers but are interested can complete a short interest form to discuss available options.

How do I register and what does registration include?

Pre-registration is required and seats are limited, as past Summits have sold out. You can register online or by phone with Luke Weigel at (262) 777-2424. Registration includes all educational and networking sessions, meals, and a bonus package of dealer resources; a one-day pass is available for $449.

What is the host hotel and room rate?

The host hotel is the President Abraham Lincoln Springfield DoubleTree by Hilton at 701 E Adams St, Springfield, IL 62701. A discounted rate of $164 per night is available under block code LSP, and the hotel offers a free airport shuttle, a pool and a 24-hour business center.

What is the cancellation and refund policy?

Registration is 100% refundable through June 6, 2026, and 50% refundable from June 7 through July 18, 2026. No refunds are available after July 18, 2026, though registrations can be transferred to the following year or to a replacement attendee prior to the event.

Dealership Minds Summit 2026 – Springfield, IL | Trade Show Event Directory

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Registration

<cite index="4-30">Pre-registration is required to attend the Dealership Minds Summit, and a limited number of seats are available (all past Summits have sold out), so early registration is recommended.</cite> There are two ways to register:

Register online through the official secure registration page.
Register by phone — <cite index="4-33">call Brand Manager Luke Weigel at (262) 777-2424 with your credit card handy.</cite>

<cite index="3-19">Contact Luke Weigel (lweigel@lessitermedia.com / 262-777-2424) to discuss rates for groups of more than 5 attendees.</cite> <cite index="4-34">If you only want to attend select days, you can purchase a 1-day pass for $449 by calling Luke Weigel at (262) 777-2424.</cite>

Registration includes access to all sessions and meals. <cite index="4-45">Each attendee receives admission to dinner on Tuesday as well as breakfast and lunch on Wednesday, with refreshments provided throughout the event.</cite> It also includes a bonus resource package: <cite index="4-37,4-38,4-39,4-40,4-41,4-42">a free 1-year digital subscription to Ag Equipment Intelligence; 12 digital issues of its Dealer Sentiments & Business Conditions Update; the annual Dealer Business Outlook & Trends Farm Equipment Forecast; the annual Big Dealer Report and Map; exclusive access to video recordings of general sessions and keynote presentations; and discounted registration to the co-located National Strip-Tillage Conference.</cite>

Cancellation/refund deadlines: <cite index="3-25,3-26,3-27">Registration is 100% refundable through June 6, 2026; 50% refundable June 7, 2026 through July 18, 2026; and no refunds are available after July 18, 2026.</cite>

History

<cite index="4-14">The Dealership Minds Summit was started in 2013 as a limited-seating, dealer-only gathering of retail farm equipment dealers of tractors and implements.</cite> It is hosted by Farm Equipment, a publication of Lessiter Media. <cite index="4-72">Lessiter Media has hosted more than 60 national ag industry events, including the first Dealership Minds Summit in 2013.</cite> <cite index="4-19">The event changes host cities annually,</cite> and the 2026 edition is held in Springfield, Illinois.