Detroit Auto Show 2027
Event Date
January 14–24, 2027
Location
Detroit, MI
About This Show
AI-drafted summaryThe Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is one of North America's largest and most influential automotive events. Held annually in Detroit, Michigan at Huntington Place and widely regarded as one of the automotive industry's most important events, it has been hosted at the venue (formerly Cobo Center) since 1965. The show is a prominent automotive exhibition that showcases the latest vehicles, automotive technology, and industry innovations, attracting manufacturers, enthusiasts, and media from around the world.
The show is organized by the Detroit Auto Dealers Association (DADA). It features cutting-edge automotive and mobility innovations with immersive experiences, brand-defining vehicles, and hands-on activation, inviting attendees to experience the future of mobility and the heart of Detroit's creative energy.
It is worth attending for industry professionals, media, and the general public alike. Recent editions have featured dozens of vehicle brands and many interactive experiences, including indoor EV and off-road ride-alongs, an Overland adventure exhibit, and live music. The show combines new-product reveals, emerging mobility technology, family-friendly attractions, and one of the region's marquee charity events, making it both a serious industry gathering and a public spectacle.
Show Highlights
The Detroit Auto Show blends industry programming with public-facing spectacle. Highlights across recent editions have included:
- Indoor test tracks and ride-alongs — interactive experiences including indoor EV and off-road ride-alongs, an Overland adventure exhibit, and live music.
- Charity Preview — a black-tie gala benefiting children's charities in Southeastern Michigan.
- Industry Days & Mobility Global Forum — professional programming focused on the mobility space.
- Racing Day — showcasing race cars and drivers.
- Family activities — a high-energy atrium activation welcomes families into the show, bringing together interactive partners including the Michigan Science Center, Code 313, Pit Lane Sim Racing, and a kid-focused Power Wheels track presented by Jeep and Ram.
Attendance
According to Wikipedia, record attendance was in 2003, with 838,066 attendees. Third-party listings estimate that Huntington Place expects about 700,000 people to attend the show, though the official website does not publish a confirmed attendance figure for the upcoming edition.
Registration
Tickets can be purchased online in advance or at ticket booths in the Huntington Place concourse on the day of the show. The 2027 edition is split into several ticket types:
- Media & Industry Day (January 14, 2027)
- Charity Preview (January 15, 2027)
- Public Show (January 16–24, 2027)
For the 2027 public show, the official site initially listed tickets as "on sale soon," with early specials and family discounts to follow. As a pricing reference, the prior (2026) public show charged Adults: $25; Senior 65 and older: $15; Child 3–12 years: $10; Child 2 and under: Free; Family Pass (two adults, three children): $60; and advance group sales of 30 or more Public Show tickets: $18. For Industry Days, industry passes were $55 for an individual-day pass and $80 for a two-day pass, while media require credentials applied for online. Please confirm current pricing on the official website before purchasing.
History
The Detroit Auto Show, formerly known as the North American International Auto Show (NAIAS), is an annual auto show held in Detroit, Michigan, and has been hosted at Huntington Place (formerly Cobo Center) since 1965. Since its founding in 1907, it has evolved into a central platform for the global automotive industry. The NAIAS was the first (and, until 2006, only) auto show in the United States sanctioned by the OICA.
Since 1965, the show has occupied nearly 1 million square feet (93,000 m2) of floor space at Huntington Place. Its signature charitable component has become a milestone in its own right: Charity Preview has raised more than $100 million for children's charities in Southeastern Michigan over the past 25 years alone, and in total the event has generated over $125 million since its inception in 1976.
Frequently Asked Questions
When and where is the 2027 Detroit Auto Show?
The Detroit Auto Show runs January 14–24, 2027 at Huntington Place, located at One Washington Blvd., Detroit, MI 48226. The public show portion takes place January 16–24, 2027.
Who organizes the Detroit Auto Show and what is its history?
The show is organized by the Detroit Auto Dealers Association (DADA). Formerly the North American International Auto Show (NAIAS), it was founded in 1907 and has been held at Huntington Place, formerly Cobo Center, since 1965.
How much do tickets cost and how do I buy them?
Tickets can be bought online in advance or at ticket booths in the Huntington Place concourse. In the prior 2026 edition, public show tickets were $25 for adults, $15 for seniors 65+, $10 for children 3–12, and free for children 2 and under, with a $60 family pass; confirm current 2027 pricing on the official website.
What can I see and do at the show?
Attendees can explore new vehicles and emerging mobility technology, plus interactive experiences such as indoor EV and off-road ride-alongs, an Overland adventure exhibit, live music, and family activities. Signature events include the Charity Preview gala, Industry Days with the Mobility Global Forum, and Racing Day.
How do I get to Huntington Place and where should I park?
Huntington Place is in downtown Detroit, accessible via the Lodge Freeway (M-10) and served by the free Detroit People Mover and QLINE streetcar. The show recommends reserving parking in advance through SpotHero, and the People Mover offers convenient park-and-ride access, opening at 8am on show weekends.
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