Electrify Expo 2026
Event Date
June 27–28, 2026
Location
Los Angeles, CA
About This Show
AI-drafted summaryElectrify Expo is North America's largest electric vehicle festival, an entirely outdoor experience where attendees can ride, drive, and demo the latest EVs, hybrids, e-motorcycles, e-bikes, e-scooters, e-skateboards and more across multiple purpose-built demo courses. For 2026, Electrify Expo has expanded into the Demo Days Festival and now operates as a dedicated premium electric-experience zone inside the larger festival, adding gas and hybrid vehicles, off-road courses, robotics, flying cars and freestyle motocross to the lineup.
The Los Angeles stop takes place at the Rose Bowl Stadium in Pasadena. It covers over a million square feet of outdoor festival experiences for anything with a motor, with kids 5 and under free and hours running 10:00 AM to 5:00 PM Saturday and Sunday. Attendees can drive new cars, ride motorcycles, take dirt bikes, ATVs or side-by-sides through dirt courses, and watch freestyle motocross pros, with every powertrain — gas, hybrid and EV — in the same place on the same weekend.
The event is designed for EV-curious shoppers, enthusiasts, and families alike. If you are seriously considering anything electric on 1, 2, 3 or 4 wheels, the Electrify Expo zone is where every type of electrified product is ready for demo on multiple courses, making it a hands-on alternative to a traditional stationary auto show.
Show Highlights
- Electrify Expo Zone — the electric experience within Demo Days, with e-bike, e-scooter, and e-skateboard demo courses plus a High-Speed E-Moto zone.
- Auto Alley — a ride-and-drive zone where you can shop and compare gas, hybrid and EV vehicles with no appointment necessary and take as many laps as you want.
- Toyota Terrain Park — a full off-road terrain course with rocks, hills and steep grades for trucks and SUVs.
- Future Tech Zone (new for 2026) — humanoid robots you can interact with and eVTOLs/flying cars close enough to touch.
- Hands-Free Zone — a Full Self-Driving ride experience where the vehicle navigates the route on its own.
- Freestyle Motocross — FMX pros launching off full-size ramps, with shows Saturday and Sunday at 11:30 AM, 1:30 PM and 3:30 PM.
- EV Reality Check powered by GreenCars — a live expert stage hosted by Matt Teske and Diego Cardenas, with sessions every 30 minutes from 10:30 AM to 4:30 PM, no registration required.
- Showoff — a custom vehicle and car-culture gathering open to every make and model.
- Kids Zone — a Cybertruck drag strip, Crazy Carts, a full go-kart track and balance bikes, running all day.
Attendance
The average Demo Days attendee stays over 3 hours, and most people stay the full day. The organizer does not publish a confirmed total attendance figure for the Los Angeles event.
Booth Pricing
Exhibitor and sponsorship opportunities are available through the organizer, but specific booth pricing is not published on the official website. For entrants in the Showoff custom-vehicle zone, registration starts at $35.00 and includes two General Admission passes to Demo Days.
Registration
Tickets are sold online through the Demo Days Festival site, with same-day purchases also available at the box office. Ticket types and pricing:
- General Admission — from $24.99, including every ride, drive, demo and zone with no extra fees.
- Power Pack Pass — $59.99, including everything in GA plus a dedicated VIP entry lane, priority lane access to select demos, VIP Lounge access, and free snacks and beverages.
- Family 4-Pack — buy three GA tickets for $74.97 and get one free.
Kids 5 and under are free for all ticket types. All sales are final; tickets, vehicle registrations, upgrades and add-ons are non-refundable. Upgrades from General Admission to a Power Pack are available onsite at the ticketing booth on the day of the event, based on availability, and cannot be processed online after purchase.
History
Electrify Expo built its reputation as North America's largest electric vehicle festival before evolving its format for 2026. The event has expanded into the Demo Days Festival, promising even more electric experiences within a larger festival, and Electrify Expo now operates as a dedicated premium zone inside Demo Days — built by the same team. For 2026 the tour visits multiple US cities, with Los Angeles as the first stop.
Venue & Travel
Venue
Rose Bowl Stadium
1001 Rose Bowl Dr.
The event is held on the Rose Bowl Stadium grounds, an entirely outdoor festival covering over a million square feet with purpose-built demo courses, walk-through display zones, food trucks, live music and a full Kids Zone. The Rose Bowl is a National Historic Landmark opened in 1922, set in the Arroyo Seco area of Pasadena adjacent to the Brookside Golf Course. The outdoor format is central to the experience — Demo Days does not use convention centers, because the outdoor setup is what makes real demo courses possible: real streets for motorcycles, real dirt for off-road courses, and real scale for flying-car displays.
Parking
General on-site parking at the Rose Bowl Stadium is $20 per vehicle and is not included with tickets; parking is managed by the venue. The venue's surface lots are large and well-organized, with multiple entry points off Rose Bowl Drive, and rideshare drop-off is available at designated entrance gates. Complimentary valet parking for e-bikes, scooters and similar rideables is available at the entrance.
Getting There
The Rose Bowl Stadium sits in the Arroyo Seco area of Pasadena, approximately 11 miles northeast of downtown Los Angeles, and is easily accessible from the 210, 134 and 110 freeways. Los Angeles International Airport (LAX) is about 20 miles away, while Hollywood Burbank Airport is closer for many travelers. The Rose Bowl does not have a direct Metro connection, so driving or rideshare is the most practical option for most attendees. Build in extra time on weekend mornings, especially westbound on the 134.
Nearby Hotels
Numerous hotels are within a short drive of the Rose Bowl in Pasadena and neighboring Glendale:
- Residence Inn by Marriott Los Angeles Pasadena/Old Town — about 2.1 miles from the stadium, with an outdoor pool and free bikes.
- Courtyard by Marriott Los Angeles Pasadena/Old Town
- The Westin Pasadena
- Hotel Dena, Pasadena Los Angeles, a Tribute Portfolio Hotel — among the most recommended options near the stadium.
- Hyatt Place Pasadena
- Hilton Pasadena — minutes from the Rose Bowl by car and within walking distance of stadium shuttle stops in Old Pasadena.
Old Town Pasadena, roughly 1.4 miles southeast of the stadium, offers additional lodging, dining and nightlife.
Frequently Asked Questions
When and where is Electrify Expo Los Angeles 2026?
Electrify Expo Los Angeles takes place June 27-28, 2026 at the Rose Bowl Stadium, 1001 Rose Bowl Dr, Pasadena, CA 91103. It runs Saturday and Sunday from 10:00 AM to 5:00 PM and is entirely outdoors.
How is Electrify Expo related to Demo Days Festival?
Electrify Expo has expanded into the Demo Days Festival and now operates as a dedicated premium electric-experience zone inside the larger festival. It is focused on EV and hybrid shoppers, while the broader Demo Days event also includes gas and hybrid vehicles, off-road courses, robotics and more.
How much do tickets cost and what is included?
General Admission starts at $24.99 and includes every ride, drive, demo and zone with no extra fees. A Power Pack Pass is $59.99 with a VIP entry lane and lounge access, and a Family 4-Pack lets you buy three GA tickets and get one free. Kids 5 and under are free with a ticketed adult.
Can I actually drive and ride the vehicles?
Yes. The festival features purpose-built outdoor courses for cars and trucks, real streets for motorcycles, dedicated loops for e-bikes and e-scooters, and dirt tracks for off-road vehicles. A valid driver's license is required for car and truck demos, and a motorcycle license is required for street motorcycle rides.
What parking and transportation options are available?
On-site general parking at the Rose Bowl is $20 per vehicle and is not included with tickets. The stadium is about 11 miles from downtown LA and is accessible via the 210, 134 and 110 freeways. There is no direct Metro connection, so driving or rideshare is the most practical option.
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