Electrify Expo 2026

<cite index="2-37,2-38">The event is held on the Rose Bowl Stadium grounds, an entirely outdoor festival covering over a million square feet with purpose-built demo courses, walk-through display zones, food trucks, live music and a full Kids Zone.</cite> The Rose Bowl is a National Historic Landmark opened in 1922, set in the Arroyo Seco area of Pasadena adjacent to the Brookside Golf Course. The outdoor format is central to the experience — <cite index="2-198">Demo Days does not use convention centers, because the outdoor setup is what makes real demo courses possible: real streets for motorcycles, real dirt for off-road courses, and real scale for flying-car displays.</cite>

<cite index="2-42">General on-site parking at the Rose Bowl Stadium is $20 per vehicle and is not included with tickets; parking is managed by the venue.</cite> <cite index="2-179">The venue's surface lots are large and well-organized, with multiple entry points off Rose Bowl Drive, and rideshare drop-off is available at designated entrance gates.</cite> <cite index="2-40">Complimentary valet parking for e-bikes, scooters and similar rideables is available at the entrance.</cite>

<cite index="2-172">The Rose Bowl Stadium sits in the Arroyo Seco area of Pasadena, approximately 11 miles northeast of downtown Los Angeles, and is easily accessible from the 210, 134 and 110 freeways.</cite> <cite index="8-1">Los Angeles International Airport (LAX) is about 20 miles away</cite>, while Hollywood Burbank Airport is closer for many travelers. <cite index="2-180">The Rose Bowl does not have a direct Metro connection, so driving or rideshare is the most practical option for most attendees.</cite> <cite index="2-176">Build in extra time on weekend mornings, especially westbound on the 134.</cite>

Numerous hotels are within a short drive of the Rose Bowl in Pasadena and neighboring Glendale:

• <cite index="4-3">Residence Inn by Marriott Los Angeles Pasadena/Old Town — about 2.1 miles from the stadium, with an outdoor pool and free bikes.</cite>
• Courtyard by Marriott Los Angeles Pasadena/Old Town
• The Westin Pasadena
• <cite index="6-2">Hotel Dena, Pasadena Los Angeles, a Tribute Portfolio Hotel — among the most recommended options near the stadium.</cite>
• Hyatt Place Pasadena
• <cite index="9-1">Hilton Pasadena — minutes from the Rose Bowl by car and within walking distance of stadium shuttle stops in Old Pasadena.</cite>

Old Town Pasadena, roughly 1.4 miles southeast of the stadium, offers additional lodging, dining and nightlife.