eTAIL West 2027
Event Date
February 22–25, 2027
Location
Palm Springs, CA
About This Show
AI-drafted summaryeTail Palm Springs — formerly known as eTail West — is a leading eCommerce and omnichannel retail conference produced by Worldwide Business Research (WBR). eTail is WBR's eCommerce and omnichannel retail conference series, with a winter event in Palm Springs (eTail Palm Springs, formerly eTail West) and a summer event in Boston (eTail Boston, formerly eTail East). The show gathers retailers and consumer brands to explore what's next in digital commerce, from customer acquisition and retention to merchandising, UX, personalization, and AI.
The event is built for senior decision-makers. Sessions bring together executives such as the CEO of Bombas, the Chief Retail Officer of Ulta, the Chief Merchandising Officer of REI, and digital and eCommerce leaders from brands including JD Sports, Target, and Stanley 1913. eTail Palm Springs is a paid event, bringing together over 2,500 senior eCommerce and digital leaders for operator-level content, practical playbooks, and high-intent networking—all in a world-class venue.
It's worth attending for the mix of candid, operator-led content and relationship-building. Attendees connect with peers and industry leaders in curated meetups, guided expo tours, and hosted networking designed to spark partnerships that last well beyond the event, and learn from top operators sharing actionable insights into acquisition, conversion, retention, and omnichannel growth.
Show Highlights
Signature features and formats include:
- AI Summits — two dedicated AI Summits focused on Growth & Customer Engagement and Business Transformation, plus expanded Customer Journey content covering post-purchase and experience.
- Problem-solving roundtables — laid-back roundtable discussions where eTailers bring their biggest challenges and brainstorm solutions with peers, centered on open conversations and sharing ideas.
- C-Suite Retreat — a session where senior retail leaders connect for open innovation and fresh thinking, hearing from top executives in a keynote panel and interactive roundtables.
- Career development — leadership development sessions, hands-on workshops, and a headshot lounge.
Marquee speakers announced across recent editions include Jeff Yurcisin (CEO, Grove Collaborative), Kelly Cook (CEO, David's Bridal), Adeela Johnson (CEO, BÉIS), and executives from Revolve, QVC Group, Vuori, Mejuri, Goop, REI, J.Crew, Ulta, Coach, Ralph Lauren, Gap, and Patagonia.
Attendance
eTail Palm Springs draws over 2,500 senior eCommerce and digital leaders.
Audience seniority breakdown published by the organizer:
- 60% VP/SVP/Director
- 19% C-Level/Senior Manager
- 16% Sr Manager/Manager/Founder
- 4% Specialist/Analyst
Audience by job function:
- 45% Marketing
- 23% Ecommerce & Online
- 16% Senior Management
- 10% Customer Experience (CX, UX, Mobile, Product)
- 6% Ops & Technology
Registration
Registration is handled online through the official eTail Palm Springs website. Registration is handled by the organizer, WBR (Worldwide Business Research) — details and passes are on the official website.
An advertised early-bird rate has been offered at $999 to register. Certain networking sessions and retreats are reserved for retailers and brands only — for example, the intimate speaker sessions are open exclusively to retailers. Confirm current pass types, pricing tiers, and deadlines on the official site before booking.
History
eTail has been a fixture of the retail calendar for over two decades. The organizer notes it has been "Trusted By Thousands of Retailers and Brands Since 1999." It has been running for over 25 years and is trusted by major retailers and brands.
The winter West Coast edition was historically branded eTail West and has since been renamed eTail Palm Springs. eTail is WBR's eCommerce and omnichannel retail conference series, with a winter event in Palm Springs (eTail Palm Springs, formerly eTail West) and a summer event in Boston (eTail Boston, formerly eTail East). WBR produces more than 25 eTail conferences worldwide, making them one of the largest retail event organizers.
Frequently Asked Questions
When and where is eTail Palm Springs 2027 taking place?
eTail Palm Springs 2027 runs February 22–25, 2027 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California, in the greater Palm Springs area.
Is eTail Palm Springs the same event as eTail West?
Yes. The winter West Coast conference formerly branded eTail West is now called eTail Palm Springs. It is part of WBR's eTail series, alongside eTail Boston (formerly eTail East).
Who should attend eTail Palm Springs?
The event is designed for senior retail and eCommerce decision-makers. About 60% of attendees are VP, SVP, or Director level, with strong representation across marketing, eCommerce, customer experience, and senior management functions at retailers and consumer brands.
How do I register and how much does it cost?
Registration is handled online through the official eTail Palm Springs website by organizer WBR. An early-bird rate has been advertised at $999, though pass types and pricing tiers vary, so confirm current rates and deadlines on the official site.
What's the nearest airport and are there hotel shuttles?
Palm Springs International Airport (PSP) is the closest airport, roughly 12 miles from the resort. Attendees staying at the Omni Rancho Las Palmas Resort & Spa or the DoubleTree by Hilton Golf Resort Palm Springs receive complimentary shuttle service to and from the JW Marriott, Monday through Thursday.
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