Expo Cerveza Mexico 2026
Event Date
October 23–25, 2026
Location
Mexico City, Mexico
About This Show
AI-drafted summaryExpo Cerveza México (Mexico City edition) is the country's largest craft and specialty beer exposition, an interactive space to taste, learn about, and do business around beer. The show gathers producers, importers, and distributors presenting the most complete offering of styles and brands of craft, homebrew, and specialty beers. It brings together brewers, suppliers, professional buyers, and enthusiasts under one roof at the Pepsi Center WTC in Mexico City.
The event is organized into specialized halls, including the Salón de Cerveceros y Distribuidores (Brewers and Distributors Hall) and the Salón de Proveedores e Insumos (Suppliers and Ingredients Hall) for equipment, raw materials, and services related to brewing and commercializing craft beer. Attendees can sample directly with master brewers, discover new labels, and connect with the wider brewing community.
Whether you are a brewery owner, industry supplier, professional buyer, or a beer lover, Expo Cerveza México combines commercial opportunity with education and tasting experiences. It is billed as "the biggest beer experience in Mexico," and admission is restricted to visitors aged 18 and over.
Show Highlights
- Salón de Cerveceros y Distribuidores — more than 4,800 m² of exhibition area to taste and talk beer with master brewers, producers, and distributors.
- Salón de Proveedores e Insumos — a dedicated hall offering the full experience for producing and commercializing craft beer.
- Congreso Expo Cerveza — a conference program across two rooms covering fundamental industry topics, plus workshops.
- Salón de Catas — guided tasting program teaching attendees to perceive beer aromas and flavors.
- Competencia Profesional Cerveza México (Copa Cerveza) — a non-profit professional beer competition promoting Mexican beer culture.
- Taberna de Lanzamientos — a launch tavern where breweries debut new beers.
- Matchmaker and the Plataforma de Negocios 24/7 — networking guidance and a year-round digital catalog to connect with exhibitors.
Registration
Tickets are purchased online through the show's official "Compra tu boleto" page. Ticket types published for the Mexico City edition include:
- Pre-venta (pre-sale): $280 MXN — includes a commemorative glass.
- General: $380 MXN — includes a commemorative glass.
- Sunday, October 25: $300 MXN — includes a commemorative glass.
- Viernes Godín: $200 MXN — valid Friday, October 23 from 6:00 pm to 10:00 pm; does not include a glass.
General show hours run from 12:00 to 22:00 hrs, with Sunday closing earlier at 19:00 hrs. The event is for visitors aged 18 and over. Companies wishing to exhibit can apply through the "Quiero ser expositor" (become an exhibitor) forms on the website.
History
Expo Cerveza México is organized by Tradex Exposiciones and is established as a leading craft beer exhibition in Mexico, held annually at the Pepsi Center WTC in Mexico City. The show has grown to include specialized halls, a conference program, guided tastings, a launch tavern, and the professional Copa Cerveza competition, whose 2025 edition concluded with a full slate of award results. A companion edition is also held in Guadalajara.
Venue & Travel
Venue
Pepsi Center WTC
Calle Dakota S/N, Colonia Nápoles
The show is held at the Pepsi Center WTC, part of the World Trade Center complex in Mexico City's Nápoles district. The venue is located at Calle Dakota S/N, Colonia Nápoles, Benito Juárez, Ciudad de México. The exposition is organized into specialized halls, including the Salón de Cerveceros y Distribuidores and the Salón de Proveedores e Insumos, plus congress rooms and a tasting room. The brewers' hall alone spans more than 4,800 m2 of exhibition area.
Getting There
The Pepsi Center WTC sits within the World Trade Center complex in the centrally located Nápoles neighborhood of Mexico City. The address is Calle Dakota S/N, Colonia Nápoles, Benito Juárez. The area is well served by the city's Metro and Metrobús network, and the nearest major air gateway is Mexico City International Airport (Benito Juárez). Rideshare and taxi services operate throughout the district. For the most current directions, consult the venue map on the official "¿Cómo llegar?" page.
Nearby Hotels
The organizer lists partner hotels near the WTC complex; when booking, mention the event or "TRADEX" for negotiated rates. Note that these preferential rates do not apply during FIFA and F1 Grand Prix dates.
- BelAir Business – A Wyndham Garden Hotel — Standard Single from $1,550, Double Studio $1,800, Family Suite $2,050; continental breakfast included, parking $160 per night, plus 16% IVA and 3.5% ISH.
- Holiday Inn Trade Center — Standard single from $1,759 and standard double from $1,959, including one breakfast per room, plus 16% IVA and 3.5% ISH.
- Hotel TRYP by Wyndham — Standard Queen single from $1,190 and standard double from $1,290, American breakfast included, additional person $595, plus 16% IVA and 3.5% ISH.
All rates are quoted in Mexican pesos.
Frequently Asked Questions
When and where does Expo Cerveza México (CDMX) take place?
The Mexico City edition runs October 23-25, 2026, at the Pepsi Center WTC, located at Calle Dakota S/N, Colonia Nápoles, Benito Juárez, Mexico City. General hours are 12:00 to 22:00, with Sunday closing at 19:00.
How much do tickets cost and how do I buy them?
Tickets are bought online via the show's official ticket page. Pre-sale is $280 MXN and general admission is $380 MXN, both including a commemorative glass; a Sunday ticket is $300 MXN and a "Viernes Godín" ticket is $200 MXN for Friday evening only (no glass).
Who should attend Expo Cerveza México?
The show is aimed at brewery owners, distributors, industry suppliers, professional buyers, and craft beer enthusiasts. It offers tastings, business networking, and educational sessions, and admission is restricted to visitors aged 18 and over.
What can I see and do at the show?
Highlights include the Brewers and Distributors Hall with over 4,800 m² of exhibition space, a Suppliers and Ingredients Hall, the Congreso conference program, guided tastings in the Salón de Catas, the Copa Cerveza professional competition, and a launch tavern for new beers.
Which hotels are near the venue?
Official partner hotels near the Pepsi Center WTC include BelAir Business (A Wyndham Garden Hotel), Holiday Inn Trade Center, and Hotel TRYP by Wyndham. Guests should mention the event or "TRADEX" when booking to access negotiated rates.
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