Golf Course Superintendents Association of America - GCSAA 2027
Event Date
January 15–21, 2027
Location
New Orleans, LA
About This Show
AI-drafted summaryThe GCSAA Conference and Trade Show (CTS) is the golf industry's premier learning and networking marketplace, organized annually by the Golf Course Superintendents Association of America (GCSAA). Formerly known as the Golf Industry Show, this event is specifically designed for golf facility owners and operators, as well as members of golf clubs and associations. The 2027 edition returns to New Orleans and carries special significance as the conclusion of GCSAA's Centennial celebration.
The show draws golf course superintendents, assistant superintendents, equipment managers, and turf professionals from across North America and beyond. More than 6,000 qualified buyers from over 70 countries attend, and nearly one in five qualified buyers are international.
Attendees come for a combination of world-class education, cutting-edge turf maintenance technology, and unmatched industry networking. The GCSAA Conference and Trade Show has been ranked as one of the fastest-growing trade shows in the country by Trade Show Executive, which recognizes events that experienced the highest levels of growth in 2025 compared to 2024. For anyone involved in golf course management, the CTS is the single most important annual gathering for professional development and business connections.
Show Highlights
- Centennial finale: The 2027 CTS features the conclusion of GCSAA's Centennial celebration, marking 100 years of the association.
- Specialized education: In addition to education for superintendents, the event includes specialized education for assistant superintendents and equipment managers.
- Record-setting seminars: The 2026 event set an all-time seminar record. A record-breaking 8,074 seminar seats were filled, exceeding the prior record set in 2008.
- Expansive trade show floor: The 2026 floor featured hundreds of exhibitors showcasing the latest golf course management, turf maintenance technology, and equipment.
- Centennial Experience: The 2026 show floor included the Centennial Experience, an exhibit that took attendees through 100 years of GCSAA history.
Attendance
At the most recent 2026 event in Orlando, attendance grew for the fourth year in a row, with 12,824 attendees, up 15% over 2025. The trade show consistently draws a global professional audience: more than 6,000 qualified buyers from over 70 countries attend, reaching the entire course, club and facility management audience. In 2024, representatives from 3,106 golf facilities connected with exhibitors. GCSAA itself provides education, information, and representation to 21,000 members in more than 78 countries.
Registration
Registration for the 2027 GCSAA Conference and Trade Show will open in Fall 2026. Attendees should monitor the official conference website, gcsaaconference.com, for pass types, pricing, and deadlines once registration goes live.
Exhibitors follow a separate process. Companies that have previously exhibited at the GCSAA Conference and Trade Show will have received an email from service@mapyourshow.com containing a customized 2027 booth application link and a Booking Code.
History
GCSAA has deep roots in the golf industry. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. The 2027 conference marks the conclusion of the association's 100-year Centennial celebration.
The event was formerly known as the Golf Industry Show before adopting its current name. In recent years the show has been on a strong growth trajectory, earning national recognition. It made Trade Show Executive's Next 50 list, which honors the 51st through 100th shows in the country based on growth by net square feet of exhibit space, number of exhibitors and number of attendees. The 2026 show celebrated the association's 100 years with a successful return to Orlando February 2-5, where attendance grew for the fourth year in a row.
Frequently Asked Questions
When and where is the 2027 GCSAA Conference and Trade Show?
The 2027 GCSAA Conference and Trade Show takes place January 15-21, 2027, at the Ernest N. Morial Convention Center in New Orleans, Louisiana. It also marks the conclusion of GCSAA's Centennial celebration.
Who should attend the GCSAA Conference and Trade Show?
The event is designed for golf course superintendents, assistant superintendents, equipment managers, turf professionals, and golf facility owners and operators. More than 6,000 qualified buyers from over 70 countries typically attend, and nearly one in five are international.
How do I register for the 2027 conference?
Registration for the 2027 GCSAA Conference and Trade Show opens in Fall 2026. Details on pass types, pricing, and deadlines will be posted on the official website at gcsaaconference.com.
How can exhibitors reserve a booth?
Companies that have previously exhibited receive an email from service@mapyourshow.com containing a customized 2027 booth application link and a Booking Code. Prospective new exhibitors should contact GCSAA through the official conference website.
How do I get to the Ernest N. Morial Convention Center from the airport?
Louis Armstrong New Orleans International Airport (MSY) is about 13.4 miles away. A taxi or rideshare takes roughly 23 minutes and costs about $35-$50, while the line 202 bus costs around $2 and takes about 50 minutes. An official airport shuttle and local transit options are also available.
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