GCBAA | Golf Industry Show 2027 in New Orleans, LA
Sporting Goods & Recreation

GCBAA | Golf Industry Show 2027

January 15–21, 2027
New Orleans, LA
443 Exhibitors

Event Date

January 15–21, 2027

Location

New Orleans, LA

Expected Exhibitors

443

About This Show

AI-drafted summary

The GCSAA Conference and Trade Show — known as the Golf Industry Show from 2005 until its 2022 rebrand — is the golf course management industry's largest annual gathering. Produced by the Golf Course Superintendents Association of America (GCSAA) with presenting partners the Golf Course Builders Association of America (GCBAA) and the American Society of Golf Course Architects (ASGCA), it is billed as the world's largest golf course management event.

The event draws golf course superintendents, builders, architects, facility owners and operators, and the suppliers who serve them. It offers a dynamic week of education, networking opportunities and access to golf course and facility management solutions for golf industry professionals. During the week, major golf associations hold their annual conferences, providing additional educational and networking opportunities for professionals in the golf industry.

The 2027 edition returns to New Orleans and concludes GCSAA's Centennial observation, making it a milestone gathering. Attendees come to see the newest equipment, turf technology and course-construction innovations, earn professional education, and connect with decision-makers from across the golf sector.

Show Highlights

  • Trade show floor: hundreds of exhibitors showcasing turf equipment, course-construction products, technology and facility solutions.
  • Education program: a deep slate of seminars and sessions — the 2026 edition set an all-time seminar record.
  • GCSAA Golf Championships presented by Toro: flighted tournament play that precedes the conference.
  • Opening and Closing Sessions with high-profile speakers and industry awards.
  • Collegiate Turf Bowl presented in partnership with John Deere, drawing student teams from across North America.
  • Centennial programming: the 2027 show concludes GCSAA's 100th-anniversary observation.
  • Networking receptions and special events across the week.

Attendance

The show is among the largest in its sector. The 2026 GCSAA Conference and Trade Show drew attendance exceeding 12,000. Historically the event has been much larger at its peak: overall attendance for the inaugural 2005 Golf Industry Show (combining the GCSAA Education Conference, NGCOA Solutions Summit and trade show) was projected near 23,000, with 830 exhibitors showcasing their products and services. The core audience is golf course superintendents, builders, architects, and facility owners and operators.

Registration

Registration is handled through the official GCSAA Conference and Trade Show website. Registration for the 2027 event opens in Fall 2026. In prior years, attendees could register in advance for discounted pricing ahead of an advance-pricing deadline (the 2026 edition used a mid-December advance-pricing cutoff). Prospective attendees should monitor the official site for exact pass types, deadlines and pricing as they are published.

History

The first national conference and equipment show was held in 1927 in Chicago, drawing around 350 attendees and 27 exhibitors. In 1951 the association adopted its present-day name, the Golf Course Superintendents Association of America. Beginning in 2005, the International Golf Course Conference & Show took a new form as the Golf Industry Show, combining trade shows hosted by GCSAA and the National Golf Course Owners Association (NGCOA). In 2021, GCSAA announced the event had been rebranded to the GCSAA Conference and Trade Show, with the new name debuting at the 2022 edition Feb. 5-10 in San Diego. The 2027 New Orleans show concludes the association's Centennial observation.

Visit Official Show Website

Exhibitors

Exhibitor Information

443Expected Exhibitors

Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.

Venue & Travel

Venue

New Orleans Ernest N. Morial Convention Center

900 Convention Center Blvd.

The New Orleans Ernest N. Morial Convention Center sits on the banks of the Mississippi River near the French Quarter and Arts District. In addition to the 1.1 million sq. ft. of exhibition space and 140 meeting rooms, The Great Hall offers a 60,300 sq. ft. divisible, column-free ballroom. Its 1.1 million square feet of exhibit space can be divided into 12 halls.

It is one of the nation's largest and busiest facilities — with its 1.1 million square feet of space in one hall, it has the largest single exhibit space in the U.S., and has become one of the Top 10 hosts for conventions and trade shows in the country since it opened in 1985. Additional spaces include the 4,032-seat New Orleans Theater, the 36,000-sq-ft La Nouvelle Orleans Ballroom, and the Great Hall's rooftop terrace. High-density Wi-Fi is capable of serving 20,000 users simultaneously. The center is currently undergoing a multi-year, roughly $557 million modernization of roofing, technology, lobbies and a new linear park.

See all shows at this venue

Parking

The Convention Center owns and operates multiple parking lots on the south end of the building, across from Halls H, I, and J. The daily rate is approximately $23.00 per vehicle and $42.00 per oversized vehicle, with no in-and-out privileges. The venue is cashless, and parking fees are paid through the ParkMobile app. Ample ADA parking is available; overnight parking is prohibited. Several privately operated lots and garages are also located within a short walk along Convention Center Boulevard and nearby streets.

Getting There

The nearest airport is Louis Armstrong New Orleans International Airport (MSY). The Louis Armstrong International Airport is 13 miles from the MCC. Taxis, rideshare and airport shuttle service connect the airport to downtown hotels.

Public transit stops directly at the venue: the W-2, W-3, and W-8 buses stop directly in front of the convention center, as does the Riverfront Streetcar Line (Route 2). The center's walkable riverfront location also makes it easy to reach the French Quarter and Warehouse District on foot.

Nearby Hotels

The convention center is within walking distance of thousands of hotel rooms in the Warehouse/Arts District and toward the French Quarter. The MCC is within walking distance of thousands of hotel rooms in and around the French Quarter and Arts District. Options steps from the venue include:

  • Hyatt Place New Orleans Convention Center — across the street from the venue, offering business-class amenities.
  • Hampton Inn & Suites New Orleans Convention Center — directly across the street from the convention center on Convention Center Boulevard.

ASSP also arranges a discounted hotel block for attendees, bookable through the official conference housing portal.

Contact

Show Management

Golfcourse Supers Assn Of Am

Frequently Asked Questions

When and where is the 2027 GCSAA Conference and Trade Show?

The 2027 event takes place January 15-21, 2027, in New Orleans, Louisiana, at the Ernest N. Morial Convention Center at 900 Convention Center Blvd. It concludes GCSAA's Centennial observation.

Is this the same event as the Golf Industry Show?

Yes. The event was known as the Golf Industry Show from 2005 until it was rebranded as the GCSAA Conference and Trade Show, a name that debuted at the 2022 edition in San Diego. The GCBAA is a presenting partner along with the ASGCA.

Who should attend?

The show is designed for golf course superintendents, builders, architects, facility owners and operators, and the suppliers who serve the golf course management industry. It offers education, networking and access to the latest products and technology.

How do I register?

Registration is handled through the official GCSAA Conference and Trade Show website, with registration for the 2027 event opening in Fall 2026. Advance pricing has typically been available ahead of a set deadline, so registering early is recommended.

How do I get to the venue and where should I stay?

Fly into Louis Armstrong New Orleans International Airport (MSY), about 13 miles from the convention center, and reach the venue by taxi, rideshare or shuttle. The center sits in downtown New Orleans within walking distance of many hotels in the French Quarter and Arts District, including the Hilton New Orleans Riverside, Hyatt Place, Hampton Inn and Sheraton New Orleans.

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