GreenTech Americas 2027
Event Date
March 9–11, 2027
Location
Querétaro, Mexico
Expected Exhibitors
230
About This Show
AI-drafted summaryGreenTech Americas is a specialised B2B exhibition and conference dedicated to horticulture technology, held in Querétaro, Mexico. It bills itself as the only event focused on the controlled-environment production of high-value crops in Latin America, bringing together the world's leading suppliers of cutting-edge horticultural production technologies. The show concentrates on the early stages of the horticultural production chain and the practical challenges producers face.
The event draws a highly professional, international audience — growers, suppliers, wholesalers, technicians, managers and company owners from across the Americas and beyond. In its 2025 edition it welcomed 5,214 visitors from more than 30 countries, reflecting strong regional and global interest.
Attendees come to explore new technologies, find partners and distributors, discover import opportunities, and build profitable business relationships. Alongside the exhibition floor, a robust knowledge programme covers crop optimisation, water saving, vertical farming, organic farming, AI and robotics, and sustainability — making it a valuable meeting place for anyone involved in protected and controlled-environment agriculture in the Mexican and wider American markets.
Show Highlights
GreenTech Americas is organised around four core theme pillars: Energy, Water, Crops and People.
Key features include:
- Conference programme and GreenTech Stage — In 2025 the programme featured multiple conferences, panels and dozens of speakers drawn from countries including Spain, the United States, Mexico, Brazil, Israel, Colombia and the Netherlands.
- Power Day — a themed high-level session (2025 theme: "Passion for People or just Profit?").
- Workshops — practical sessions such as cultivating hydroponic leafy greens.
- Innovation Award — recognising standout products and technologies.
- Start- and Scale-up Challenge — a platform for emerging companies.
Topics span autonomous greenhouse cultivation, the impact of climate change on protected agriculture, sustainable water management, AI and robotics, breeding and propagation.
Attendance
At the 2025 edition (its fifth), GreenTech Americas recorded 5,214 visitors, a 22% increase over the 2024 edition, with attendees coming from more than 30 countries. The strongest Mexican representation came from Querétaro, Guanajuato, Mexico City, Jalisco and the State of Mexico, while international visitors came from countries including the United States, Colombia, the Netherlands, Canada, Chile and Spain.
Visitor profile in 2025: by role, Managers (24%), Partners/Owners (12%), Technicians (12%), Directors (11%), Supervisors (8%) and Presidents/CEOs (8%). By industry, Growers made up 40%, Suppliers 24%, Wholesalers/dealers 13%. By crop type, Vegetables represented 70%, Soft Fruits 15% and Ornamentals 8%. By greenhouse technology, high-tech 45%, mid-tech 32% and low-tech 11%.
Booth Pricing
For recent editions the organiser published the following stand rates (all per square metre, plus a 16% administration fee and VAT unless noted):
- Raw space (regular) — US $307.00 per m², available from 18 m². Includes exhibition space, participation diploma and exhibitor services, with freedom to design your own stand.
- Stand package — US $418.00 per m², available from 9 m². Includes space, side walls, carpet, header sign, lighting, a 110-volt connection, one table, two chairs and a wastepaper basket.
- Premium stand package — US $627.00 per m², available from 9 m². Includes an aluminium structure, fabric walls, LED lighting, power outlet, printed graphics and furniture.
- Co-exhibitor — US $500.00 (excl. 16% administration fee and VAT).
Packages can be tailored; contact the sales team for a custom quote.
Registration
Visitors can register and stay informed through the official GreenTech Americas website, and can subscribe to the event newsletter for the latest updates and ticketing announcements. Companies wishing to exhibit can secure a stand online via the "Secure your spot" booking tool, request more information through the exhibitor request form, or contact the sales team directly.
For exhibitor and visitor enquiries, contact the international team at greentech@rai.nl or +31 (0)20 549 12 12, or the local Informa Markets team in Mexico City. Visa invitation or support letters for travel to Mexico can be requested from the local organiser.
History
GreenTech Americas is the Latin American edition of the GreenTech portfolio developed by RAI Amsterdam, extending the established GreenTech Amsterdam brand to the Americas market with a focus on Mexico and the wider region. The 2025 edition marked the event's fifth anniversary, indicating the show launched around 2021.
The event has grown steadily: its 2025 edition drew 5,214 visitors — a 22% increase over 2024 — and hosted 230 exhibitors (144 national and 86 international) across a 12,765 m² show floor, achieving a strong exhibitor Net Promoter Score of 76.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 6, 2026
Frequently Asked Questions
When and where does GreenTech Americas 2027 take place?
GreenTech Americas 2027 takes place on 9, 10 and 11 March 2027 at the Querétaro Centro de Congresos in Santiago de Querétaro, QRO, Mexico. Show hours are 11:00 AM to 6:00 PM on the first two days and 11:00 AM to 4:00 PM on the final day.
Who should attend GreenTech Americas?
The show is aimed at professionals involved in horticultural technology across Mexico and the Americas, including growers, suppliers, wholesalers, technicians, managers and company owners. It focuses on controlled-environment production of high-value crops such as vegetables, soft fruits and ornamentals.
How large is GreenTech Americas and how many exhibitors attend?
The 2025 edition welcomed 5,214 visitors from more than 30 countries and featured 230 exhibitors (144 national and 86 international) across a 12,765 m² show floor. Visitor numbers grew 22% over the previous year.
How much does it cost to exhibit at GreenTech Americas?
Recent published rates were US $307 per m² for raw space (from 18 m²), US $418 per m² for a stand package (from 9 m²), and US $627 per m² for a premium stand package, each plus a 16% administration fee and VAT. Co-exhibitor participation was US $500 excluding fees and VAT.
What can I expect from the programme?
GreenTech Americas is organised around four pillars — Energy, Water, Crops and People — and combines an exhibition floor with a conference programme, the GreenTech Stage, Power Day, workshops, an Innovation Award and a Start- and Scale-up Challenge. Topics include crop optimisation, water saving, vertical farming, AI and robotics, and sustainability.
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