Groom Expo West 2027
Event Date
February 11–14, 2027
Location
Pasadena, CA
Expected Exhibitors
100
About This Show
AI-drafted summaryGroom Expo West is a professional pet grooming trade show and conference held annually in Pasadena, California. It is billed as the 2nd largest professional pet grooming conference and tradeshow in the world, offering quality grooming tools and supplies as well as software systems to help run a grooming shop. With nearly 100 vendors participating, attendees can explore a wide array of grooming tools, supplies, and business technology.
The show is designed for anyone who makes a full- or part-time living from professional pet care, including groomers, mobile groomers, kennel operators and personnel, trainers, daycare operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, and vet techs. This is not a public show; only pet professionals are permitted to attend.
Groom Expo West is also a leader in industry education, with nearly 40 respected speakers presenting seminars that cover everything from the latest grooming techniques to everyday issues involved in running a pet care business. The event is also home to exciting grooming competitions with generous cash awards.
Show Highlights
- Massive trade show floor — nearly 100 vendors showcasing grooming tools, supplies, and software, with abundant networking opportunities.
- Expert-led education — nearly 40 respected speakers deliver seminars on the latest grooming techniques and on running a pet care business.
- Grooming competitions — Groom Expo West hosts exciting grooming competitions with generous cash awards.
- Audience — groomers, mobile groomers, kennel operators, trainers, daycare operators, veterinarians, pet retailers, animal behaviorists, shelter personnel, breeders, handlers, and vet techs.
Note: The convention center is not dog friendly; only dogs used for competition or demos are permitted, though service animals are allowed.
Registration
Groom Expo West is not a public show; only pet professionals are permitted to attend. Registration is handled through the official Groom Expo West website (groomexpowest.com).
For exhibitors, booth applications are handled through the organizer. For a recent edition, a 50% booth deposit was required with the application, the balance was charged on a set date, no cancellations were accepted after that date, and a $100 cancellation fee applied. Exhibitors should confirm current deposit terms and renewal deadlines with the organizer.
History
Groom Expo West is produced by Barkleigh Productions Inc., a long-established company in the pet care industry. Barkleigh is a premier company serving the pet care industry and produces Groomer to Groomer, Pet Boarding & Daycare, and PetVet magazines. The show is held every year in Pasadena, CA, offering groomers, vendors, speakers, judges, and contestants an opportunity to spend time in Southern California during the winter months. Over time it has grown into what organizers describe as the second largest professional pet grooming conference and tradeshow in the world.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 15, 2026
Frequently Asked Questions
When and where is Groom Expo West 2027?
Groom Expo West 2027 takes place February 11–14, 2027, at the Pasadena Convention Center, 300 East Green Street, Pasadena, CA 91101.
Who should attend Groom Expo West?
The show is for anyone who makes a full- or part-time living from professional pet care, including groomers, mobile groomers, kennel and daycare operators, trainers, veterinarians, pet retailers, breeders, handlers, and vet techs. It is not a public show — only pet professionals are permitted to attend.
What can I expect at the show?
Groom Expo West features a large trade show with nearly 100 vendors, nearly 40 speakers presenting educational seminars, and grooming competitions with generous cash awards. It is described as the second largest professional pet grooming conference and tradeshow in the world.
Is parking available at the venue?
Yes. The Pasadena Convention Center has a subterranean parking structure shared with Hotel Dena, with entrances on Euclid and Marengo Avenues. It is open 24 hours with daily flat rates of $18 to $25 for up to 18 hours, and there is a 6'6" height restriction.
What is the nearest airport and how do I get there?
Hollywood Burbank Airport (BUR) is about 20 minutes away and is preferred by many attendees, while LAX is roughly 27 miles (about 40 minutes) away. The Metro A Line's Del Mar Station is about a 5-minute walk from the convention center and connects to Union Station.
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