GROOM'D - formerly Atlanta Pet Fair & Conference 2027
Event Date
March 12–14, 2027
Location
College Park, GA
Expected Exhibitors
115
About This Show
AI-drafted summaryGROOM'D — formerly the Atlanta Pet Fair & Conference — is a grooming-focused pet industry trade show and conference held annually in the Atlanta area. Presented by the World Pet Association (WPA), the event brings together professional groomers, kennel operators and pet care professionals to discover new trends, tools, wellness products, business insights and competitive grooming artistry. As the site puts it, GROOM'D is a one-stop shop for pet care professionals at every stage of their careers.
The show combines a bustling exhibit floor, expert-led education and high-energy grooming contests. Attendees can shop 115+ exhibitors showcasing the latest grooming supplies, accessories and technology, learn key techniques in dozens of seminars, and network with over 4,000 like-minded pet professionals. Competitors vie for the largest prize pool in the Southeast, with $29,000+ in cash and prizes on the line.
Whether you're attending for the first time or returning, GROOM'D is designed to help groomers sharpen their technical and business skills, connect with grooming supply vendors, and follow their passion to profitability. It is worth attending for the combination of hands-on education, marketplace and community found under one roof.
Show Highlights
- Expo floor: 115+ exhibitors showcasing grooming supplies, accessories, pet wellness products and technology in a vibrant marketplace.
- Education: Dozens of expert-led seminars and interactive sessions on grooming technique, safety best practices and business growth. Onsite regular seminars are first come, first seated.
- Grooming contests: Competitive grooming with the largest prize pool in the Southeast — $29,000+ in cash and prizes. Spectators can grab a seat to watch the artistry.
- Networking: Fun networking events and opportunities to connect with over 4,000 pet professionals across the show floor.
Attendance
The organizers state that GROOM'D draws over 4,000 pet professionals, including professional groomers, kennel operators and other pet care professionals.
Registration
Registration details for the 2027 show are scheduled to be announced in fall of 2026. Trade show floor pass options have historically included:
- 3-Day Pass: Access to the show floor Friday, Saturday and Sunday.
- Weekend Pass: Access to the show floor Saturday and Sunday.
- Sunday Pass: Access to the show floor Sunday only.
Onsite regular education seminars are first come, first seated. Exhibitors can apply for booth space through the exhibitor application on the official website.
History
The event began as the Atlanta Pet Fair & Conference, a long-established groomers' convention. In 2022, the World Pet Association rebranded it as GROOM'D to better reflect the creativity and energy of the modern grooming industry and its nationwide community of professionals. The organizers emphasize that the rebrand preserved the seminars, expo floor, networking events and contests the show was known for.
GROOM'D is produced by the World Pet Association (WPA), the global pet industry's first trade organization, which has served pet professionals for more than 70 years. WPA also produces SUPERZOO, described as North America's largest pet retail event, and WPA365, a year-round virtual platform.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 7, 2026
Frequently Asked Questions
When and where is GROOM'D 2027?
GROOM'D 2027 takes place March 12-14, 2027, at the Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337, in the Atlanta area.
Who should attend GROOM'D?
GROOM'D is designed for professional groomers, kennel operators and pet care professionals at every career stage who want to discover new trends, tools, pet wellness products and business insights, or compete in grooming contests.
How do I register for GROOM'D?
Registration details for the 2027 show are set to be released in fall of 2026. Trade show floor pass options have included a 3-Day Pass, a Weekend Pass and a Sunday Pass, with onsite regular seminars offered first come, first seated.
Are pets allowed at GROOM'D?
No personal pets are allowed at the show. Only pets used for demonstrations or contests are permitted.
What makes GROOM'D worth attending?
The show combines 115+ exhibitors, dozens of expert-led education sessions, networking with over 4,000 pet professionals, and grooming contests featuring the largest prize pool in the Southeast at $29,000+ in cash and prizes.
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