Houston Livestock Show & Rodeo 2027
Event Date
March 2–21, 2027
Location
Houston, TX
About This Show
AI-drafted summaryThe Houston Livestock Show and Rodeo™ (RODEOHOUSTON®) is one of the world's largest livestock expositions and rodeos, blending professional rodeo competition, top-name concerts, agricultural exhibits and family entertainment into a roughly three-week Texas tradition. Held annually at NRG Park in Houston, the event pairs championship rodeo action with nightly star entertainers, a carnival, shopping, dining and the famous World's Championship Bar-B-Que Contest.
The Show draws a broad, family-friendly audience of Houstonians and out-of-town visitors, agricultural exhibitors, youth competitors and country and pop music fans. RODEOHOUSTON is an official PRCA event, with earnings counting toward qualification for the National Finals Rodeo and the PRCA World Standings, making it a marquee stop for top rodeo athletes.
Beyond the entertainment, the organization is defined by its educational mission. Since 1932 the Rodeo has awarded more than $660 million to Texas youth, funding scholarships, grants and year-round programs. Attendees come for world-class competition and concerts, but the event's enduring appeal is its celebration of Western heritage, agriculture and community support.
Show Highlights
- RODEOHOUSTON® professional rodeo, an official PRCA NFR money event where earnings count toward NFR qualification and PRCA World Standings.
- Star concerts on the stadium stage each night, continuing a tradition of top entertainers dating back to Gene Autry in 1942 and headliners such as George Strait, Cody Johnson and the Jonas Brothers.
- World's Championship Bar-B-Que Contest, a signature multi-day event drawing well over 200,000 attendees on its own.
- Livestock Show and Horse Show, showcasing the world's largest livestock exhibition, plus junior auctions and sales.
- Family attractions including the carnival, mutton bustin', calf scramble, the Champion Wine Garden, shopping, dining and the School Art program.
- Special theme days such as Go Tejano Day, Black Heritage Day and International Days.
Attendance
The Houston Livestock Show and Rodeo is among the most attended events of its kind. Total grounds attendance for the 2026 Show reached 2,621,765, following a record 2,735,690 in 2025. Paid rodeo/concert attendance was 1,391,259 in 2026. The World's Championship Bar-B-Que Contest alone drew 231,304 in 2026. On March 22, 2026, a Cody Johnson concert (with Jon Pardi and Randy Houser) set an NRG Stadium record of 80,203 for a concert-only performance. Individual performance records are capped around 75,600, reflecting the stadium's rodeo/concert configuration.
Registration
The Houston Livestock Show and Rodeo is a public, ticketed event rather than a badge-registration trade show. Rodeo and concert tickets, season tickets, premium seating and suites are sold through AXS.
- Buy individual rodeo/concert tickets or 2027 season tickets via the official AXS-powered ticket portal linked on rodeohouston.com.
- Manage seats through the Rodeo Ticket Account (AXS).
- Parking is sold separately and in advance (see parking information); all lots are cashless.
Membership and volunteer opportunities are handled separately through the Show's membership portal. Check the official site for on-sale dates ahead of the March 2027 Show.
History
The event traces to 1931, when seven men met for lunch at the Texas State Hotel with a goal of preserving the Gulf Coast cattle industry, creating the Houston Fat Stock Show and Livestock Exposition. The first Show was held in 1932. In 1938 the rodeo, horse show and a downtown parade were added at the Sam Houston Coliseum, and in 1942 the Show welcomed its first entertainer, "Singing Cowboy" Gene Autry, along with the Calf Scramble program.
The Houston Rodeo became RCA-sanctioned (now PRCA) in 1954, and in 1961 the Houston Fat Stock Show was renamed the Houston Livestock Show and Rodeo, introducing the "Bowlegged H" logo in 1966 as it moved to the Astrodome. The first World's Championship Bar-B-Que Contest was held in 1974. In 2003 the Show moved into its current home at Reliant (now NRG) Stadium and Center. Since 1932, more than $660 million has been awarded to Texas youth through scholarships, grants and educational programs.
Frequently Asked Questions
When and where is the 2027 Houston Livestock Show and Rodeo?
The 2027 Houston Livestock Show and Rodeo (RODEOHOUSTON) runs March 2–21, 2027. It is held at NRG Park in Houston, Texas, with rodeo and concerts in NRG Stadium and livestock and exhibits in NRG Center and NRG Arena.
What is RODEOHOUSTON and who competes?
RODEOHOUSTON is the Show's professional rodeo competition. It is an official PRCA event, meaning earnings count toward qualification for the National Finals Rodeo and the PRCA World Standings, attracting top rodeo athletes.
How do I buy tickets?
Rodeo and concert tickets, season tickets, premium seating and suites are sold through the official AXS-powered ticketing linked on rodeohouston.com. Parking is purchased separately and all lots are cashless.
What are the parking and transportation options?
On-site lots such as the Yellow, 610 and OST lots cost about $25 and are cashless, with free trams to the grounds. Visitors can also take the METRORail, use park-and-ride satellite lots with shuttles, or arrive by rideshare, which uses a designated area in Yellow Lot 35.
What makes the Houston Livestock Show and Rodeo worth attending?
It is one of the world's largest livestock shows and rodeos, combining PRCA rodeo, big-name concerts, a carnival, the World's Championship Bar-B-Que Contest and agricultural exhibits. It also supports Texas youth, having awarded more than $660 million in educational funding since 1932.
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