International Franchise Association Annual Convention - IFA 2027

The convention consistently draws several thousand professionals. The IFA Annual Convention regularly draws more than 4,000 attendees representing hundreds of brands from across the United States and internationally. At the 2024 convention in Phoenix, attendees numbered 3,800, with 488 first-timers. For the 2026 edition, the three-day convention brought together thousands of people from all three segments of franchising in the U.S. and around the globe, including over 500 brands and 300 exhibiting partners.

Registration is handled through the IFA's official website at franchise.org. This is a trade-only event — it is not open to the public. Pass types and current pricing for the 2027 convention were not published in the sources reviewed; prospective attendees and exhibitors should check the official Annual Convention page for registration windows and pass options. Registering early is generally advisable, as some add-on programs have historically had capacity limits.

The IFA Annual Convention is produced by the International Franchise Association, celebrating over 60 years of excellence, education, and advocacy as the world's oldest and largest organization representing franchising worldwide. The association has been advancing franchising since 1960. The convention has grown into the industry's flagship annual gathering; the 2026 edition, held under the theme "Evolve," marked the 66th Annual Convention. With its 2026 theme of "Evolve," the flagship event was re-imagined with new features and fresh formats designed to help attendees evolve their brand, team, and leadership. The event rotates among major U.S. cities and has been anchored in Las Vegas for its recent and upcoming editions.