
International Sign Expo - ISA 2027
Event Date
March 31 – April 2, 2027
Location
Las Vegas, NV
Expected Exhibitors
500
About This Show
AI-drafted summaryISA International Sign Expo is the leading annual trade show for the sign, graphics, print, and visual communications industry. Organized by the International Sign Association (ISA), the event brings together manufacturers, suppliers, service providers, and professionals from across the industry to learn, network, and discover the latest products and technologies.
The show is built around a large exhibit hall, a robust education program, and extensive networking. Hosted by ISA, the event gives attendees access to the latest sign technologies, hands-on product demos, educational sessions, networking events, and an exhibit hall featuring industry-leading suppliers and manufacturers.
ISA Sign Expo is designed for professionals working in the sign, graphics, and visual communications industry, including sign company owners and employees, graphic designers, printers, installers, fabricators, manufacturers, distributors, and suppliers, as well as brand and marketing professionals responsible for signage and visual displays. For these audiences, it is a one-stop venue to compare equipment, sharpen skills, and build industry relationships.
Show Highlights
Key features of ISA Sign Expo include:
- Exhibit Hall — The Exhibit Hall features hands-on demos of sign fabrication equipment, materials, printers, digital signage, LEDs, wraps, and innovations from leading industry manufacturers.
- Education — ISA Sign Expo offers 30+ expert-led sessions and workshops covering topics including technology, fabrication, business growth, and AI-driven strategies.
- Signature experiences — curated zones and events including the New Product Showcase, Sign Shop Spectacular!, The Hub, NextGen Tech Zone, The Wrap Experience, and the Demo Depot.
- Networking — the ISA ROCKS! industry party, the Women Leading the Industry session, ISA INSTALL events, community roundtables, and the ISA Golf Tournament.
Why attend: discover the latest fabrication equipment and materials; learn strategies for mastering AI and exceeding client expectations; attend more than 30 educational sessions on topics impacting your business; meet industry leaders and build your network; and see hands-on product demos across the show floor.
Attendance
According to ISA, the show draws a large, senior international audience: over 18,000 registered attendees from 112 countries, 500+ exhibiting brands presenting products and services, 30+ sessions and workshops covering technical, business, and creative topics, and 88% of attendees who are decision-makers or influencers in purchasing and strategy.
Registration
Registration for ISA Sign Expo 2027 is not yet open; you can sign up to be notified when registration opens. When live, you register online through the official event registration website, with registration available for the trade show, education sessions, workshops, and special events, and a confirmation email sent after registering.
Key points on passes and pricing:
- Registration pricing varies by education package, session type, and membership status, with trade show-only passes and education packages available.
- You do not have to be an ISA member to attend; the event is open to members and non-members, and ISA members receive exclusive member-only discounts, including a free trade show pass.
- There is no deadline to register, though popular events may sell out, and trade show passes and select events may cost more when purchased on-site.
- Most foreign nationals require a U.S. visa to attend; completing registration allows you to request a Letter of Invitation for your visa application.
History
ISA International Sign Expo is an annual business-to-business trade show and education event for the sign, graphics, and visual communications industry. For decades, ISA Sign Expo has served as a central gathering for the sign and graphics community, offering a one-stop venue for education, product discovery, and professional connection. ISA describes the event as celebrating 82 years of advancing the sign and graphics industry. It is now one of the largest trade events in the global sign, graphics, and visual communications industry.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 10, 2026
Frequently Asked Questions
When and where is ISA Sign Expo 2027?
ISA International Sign Expo 2027 will be held Wednesday–Friday, March 31 to April 2, at the Mandalay Bay Convention Center in Las Vegas, Nevada. Pre-conference sessions take place on Tuesday, March 30.
Who should attend ISA Sign Expo?
It is designed for sign, graphics, and visual communications professionals, including sign company owners and employees, graphic designers, printers, installers, fabricators, manufacturers, distributors, suppliers, and brand and marketing professionals responsible for signage and visual displays.
How do I register, and do I have to be an ISA member?
Registration for 2027 is not yet open, but you can sign up to be notified; when live, you register online for the trade show, education sessions, workshops, and special events. You do not have to be an ISA member to attend, though members receive exclusive discounts including a free trade show pass.
What can I expect at the show?
The event features a large exhibit hall with hands-on demos of sign equipment, materials, printers, digital signage, LEDs, and wraps, plus 30+ expert-led education sessions and workshops and numerous networking events. ISA reports over 18,000 registered attendees from 112 countries and 500+ exhibiting brands.
Where should I stay and how do I book a hotel?
Attendees are encouraged to book through ISA's official hotel partner, onPeak, which offers discounted room blocks with flexible policies; booking early is recommended. Specific ISA Sign Expo 2027 hotel information is expected in fall 2026.
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