
Licensing Expo 2027
Event Date
May 25–27, 2027
Location
Las Vegas, NV
Expected Exhibitors
300
About This Show
AI-drafted summaryLicensing Expo is billed as the world's largest brand licensing trade show, bringing together brand owners, agents, licensees, manufacturers and retailers to forge partnerships that turn intellectual property into consumer products. For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.
The show floor features an enormous breadth of brands available to license, spanning entertainment, gaming, sports, art and design, fashion, food and beverage, publishing, corporate brands and more. With 5,000+ brands on display, attendees can discover the widest range of brands available for licensing globally, from entertainment to non-profit. Recent exhibitors have included major names such as Prime Video, Hasbro, LEGO, Mattel, Pokémon, Paramount, Warner Bros. Discovery, SEGA and Coca-Cola.
Whether you want to spot trends, build partnerships or secure brand rights, the event combines a vast exhibition with networking tools and top-tier content sessions. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer. It is a must-attend for anyone in the business of brand extension, collaborations and licensed consumer goods.
Show Highlights
- 5,000+ brands on display across categories including animation, gaming, sports, fashion, food & beverage, publishing, corporate brands and celebrity IP.
- Networking and matchmaking: As part of registration, attendees gain access to a free Event Planner to browse exhibitors, view the brand & IP directory, and send and receive meeting requests. As part of your registration, you will gain access to The Event Planner, a free resource to help you navigate the show, schedule meetings and prepare for your visit.
- Top-tier content sessions: Keynotes and education take place at the License Global Main Stage and The Networking Hub. All keynotes, education, and networking sessions that take place at the License Global Main Stage and The Networking Hub are free of charge to attend and seats are based on a first come, first served basis.
- Opening Night Party: A ticketed evening event held on Day 1 at Daylight Beach Club (21+). The cost to attend is $95 per person including food & beverage while supplies last (tickets are non-refundable).
- Entertainment studio showcases, which are invitation-only and managed by the studios.
Attendance
According to the organizer's published facts and figures, the show draws a large global audience. Facts and figures cited include 5,000+ brands showcased, 10,000+ unique attendees, 8,400+ meetings booked in the online platform, and 18% retail attendance. The audience is made up of business professionals including manufacturers/licensees, licensing agents, brand owners and IP owners, distributors, wholesalers and retailers.
Registration
As of the latest information, registration was not yet open, and prospective attendees are invited to register their interest to be notified when it goes live. Different ticket types have various prices, and registration is not currently open — you can register your interest to be notified when registration goes live.
Pass types include:
- Standard Pass — The Standard Pass includes full show floor access to 300+ exhibitors, 20 exhibitor meeting requests, and access to all essential education sessions at the theaters.
- Explorer Pass — Designed for newcomers, it includes everything in the Standard Pass plus the Licensing Unlocked educational platform (worth $249), 50 exhibitor meeting requests, and exclusive newcomer-focused content and guidance.
- Networking Pass — Offers 100 exhibitor meeting requests, 25 visitor meeting requests, priority access to the Event Planner, access to the Matchmaking Lounge, entry to the Opening Night Party, and all Standard and Explorer Pass benefits.
- Retail Pass — a free pass for qualifying retailers who work for an established retail business selling licensed products direct to consumers.
Other key points:
- Admission is free of charge to all participating exhibitors, and their staff and contractors.
- While onsite registration is available, the organizer strongly advises registering and paying in advance to avoid entry delays and secure the best pricing.
- All passes are non-refundable and non-transferable.
- Payment is by credit card only, and all major credit cards are accepted.
- Each person must register individually, as the current registration system does not support group registration; each attendee must complete their registration individually.
History
Licensing Expo has a long track record as the anchor event of the global licensing industry. For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. The organizer points to landmark licensed collaborations that have emerged through the show. From Paw Patrol backpacks generating $300M in sales to the sold-out Barbie x Balmain collaboration, Licensing Expo is the birthplace of some of the most successful brand extensions. It is produced by the Global Licensing Group, part of Informa Markets.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 20, 2026
Frequently Asked Questions
When and where is Licensing Expo 2027?
Licensing Expo 2027 takes place May 25-27, 2027 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Show hours are 9:00 am to 5:30 pm on Tuesday and Wednesday, and 9:00 am to 3:30 pm on Thursday.
Who should attend Licensing Expo?
It is a trade-only, business-focused event for manufacturers and licensees, licensing agents, brand owners and IP owners, distributors, wholesalers and retailers. Individuals under 18 are not permitted in the exhibit halls.
How do I register and what passes are available?
You can register your interest to be notified when registration opens, then register individually online. Pass options include the Standard Pass, the newcomer-focused Explorer Pass, the premium Networking Pass, and a free Retail Pass for qualifying retailers; exhibitors and their staff attend free using their company registration link.
What can I expect to see on the show floor?
Licensing Expo features 5,000+ brands available for licensing across categories such as entertainment, gaming, sports, fashion, art and design, food and beverage, and corporate brands. Recent exhibitors have included Prime Video, Hasbro, LEGO, Mattel, Pokémon, Paramount and Warner Bros. Discovery.
How do I book a hotel and get to the venue?
Hotels can be booked through the official provider onPeak, which secures discounted rates at Las Vegas hotels. The venue is minutes from Harry Reid International Airport, with taxis, Uber and Lyft available and on-site parking at the Mandalay Bay Convention Center garage.
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