MAU Vegas 2027

MAU27 is expected to bring more than 2,000 app teams, growth leaders, and partners together in Las Vegas. The organizer also promotes a target of 3,000+ mobile app growth leaders for MAU27. The audience spans performance, product, creative, data, brand, lifecycle, and engineering roles across apps, games, studios, agencies, and platforms, with a global, multi-continent audience. Specific verified headcounts and demographic breakdowns for prior editions were not published on the official site at the time of research.

MAU27 registration opens in December 2026; prospective attendees can sign up to be notified and apply when it opens. You register online through the MAU Vegas registration page, and after your application is reviewed and approved, you receive confirmation details, ticket information, and next steps for booking housing and planning your schedule.

MAU Vegas is intentionally structured so that first-party app teams can attend for free, subject to qualification and approval, with registrations vetted to prioritize an app-first experience and maintain the right balance between practitioners and solution providers.

A MAU27 ticket includes access to all three days of MAU programming — keynotes, mainstage sessions, conference tracks, meetups, and official networking events — plus daily meals, while some add-on programs such as summits or clubhouse access may be available for an additional fee. Cancellation and refund policies will be published on the registration page.

MAU Vegas is an established annual mobile app growth conference. It is produced by Clarion Events, Inc. Recent editions were held at MGM Grand in Las Vegas, with attendee testimonials referencing MAU 2026 at the MGM Grand. For 2027, MAU is moving to a new home at Bellagio. A specific founding year was not published on the official site at the time of research.