Motorcoach Expo - UMA 2027
Event Date
January 17–20, 2027
Location
San Antonio, TX
About This Show
AI-drafted summaryThe UMA Motorcoach EXPO is the premier annual buying, learning, and networking event for the private motorcoach, bus, and group travel industry in North America. Organised by the United Motorcoach Association (UMA), it brings together motorcoach operators, suppliers and industry professionals from across North America. The 2027 edition takes place January 17–20, 2027, at the Henry B. González Convention Center in San Antonio, Texas.
The event is designed for operators, fleet managers, drivers, maintenance professionals and suppliers active in the motorcoach industry. It serves as a central forum for the sector, combining an exhibition with education sessions, networking opportunities and industry competitions. The show floor showcases the newest coaches, equipment, technology, and professional services.
EXPO is especially valuable for decision-makers. According to the organizer, over half of operator attendees are the owner or president of their company, making the event a crucial opportunity for meaningful, in-person sales and for operators to evaluate the products and services shaping the industry.
Show Highlights
Signature features of the UMA Motorcoach EXPO include:
- Exhibit Hall featuring the best in products, professional services, and "big equipment," including full-size motorcoaches on the show floor.
- Education Sessions covering topics relevant to motorcoach operators and industry professionals.
- General Sessions with inspiring keynote and industry programming.
- UMA International Driver Competition recognizing skill and excellence among professional drivers.
- UMA Maintenance Interchange & Competition honoring maintenance professionals.
- Awards programs, including the UMA Vision Award and Maintenance Competition awards.
- Networking events, including an Opening Reception typically held at the host hotel.
Registration
Online registration for the 2027 UMA Motorcoach EXPO is open through the official registration portal, and a paper registration form is also available on the event website.
Key points for registrants:
- Registration types include Operator (motorcoach owners, operators, or staff of a US DOT-recognized motorcoach company) and Non-Exhibiting Supplier (vendor companies that sell to the industry but are not exhibiting). Only 2 people per company may register as Non-Exhibiting Suppliers, at a single rate with no day passes.
- Children under age 12 are free; child rates apply for ages 12–17. All attendees must be registered and badged to enter exhibits or functions.
- On-site registration is available if you miss the early deadlines. On-site payment methods include cash, credit cards (American Express, Discover, MasterCard, Visa), and personal checks with valid identification.
- Cancellations are subject to a $100 per-person processing fee, at the discretion of EXPO Management.
- Badge pick-up: All attendees must collect their own registration badge and packet from the UMA EXPO registration desk; you cannot pick up a colleague's materials.
For questions, contact UMA at info@uma.org or 703-838-2929.
History
The UMA Motorcoach EXPO is the annual trade show of the United Motorcoach Association (UMA), the leading organization representing the private motorcoach industry. The event is hosted in a different US city each year, with recent editions held in Oklahoma City, OK (2025) and Birmingham, AL (2026). The 2027 edition marks the show's return to San Antonio, Texas.
Frequently Asked Questions
When and where is the 2027 UMA Motorcoach EXPO?
The 2027 UMA Motorcoach EXPO takes place January 17–20, 2027, at the Henry B. González Convention Center, 900 E Market St, San Antonio, TX 78205.
Who should attend the UMA Motorcoach EXPO?
The event is designed for motorcoach operators, fleet managers, drivers, maintenance professionals, and suppliers across the North American motorcoach and group travel industry. It is especially valuable for company owners and decision-makers, as over half of operator attendees are the owner or president of their company.
How do I register for the show?
You can register online through the official registration portal linked on motorcoachexpo.com, or submit a paper registration form. On-site registration is also available if you miss the early deadlines, with payment accepted by cash, major credit cards, or personal check with valid ID.
What happens at the EXPO besides the exhibit hall?
Alongside a show floor featuring coaches, equipment, and professional services, the EXPO includes education sessions, general sessions, and networking events. It also hosts the UMA International Driver Competition and the UMA Maintenance Interchange & Competition, plus awards programs recognizing industry excellence.
Where should I stay and how do I book a hotel?
UMA has contracted several official host hotels in downtown San Antonio near the River Walk, including the Hilton Palacio del Rio, Hyatt Regency San Antonio Riverwalk, and two Marriott properties, several within a short walk of the convention center. Book only through the official hotel page or directly with the hotel, as UMA warns against unauthorized third-party booking offers; attendees not staying at a host hotel may incur a $150 facilities surcharge.
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