Multi-Unit Restaurant Technology Conference - MURTEC 2027
Event Date
March 15–17, 2027
Location
Las Vegas, NV
About This Show
AI-drafted summaryThe Multi-Unit Restaurant Technology Conference (MURTEC) is widely regarded as the "Gold Standard" event for restaurant technology education, networking, and solutions. Produced by Hospitality Technology (an EnsembleIQ brand), the conference brings together senior restaurant operators, IT leaders, and technology partners to explore the innovations reshaping foodservice at scale, with a strong focus on AI, analytics, operations, and guest experience.
MURTEC draws a senior, decision-making audience. Attendees span every corner of the industry, from CIOs and CTOs of global restaurant brands to forward-thinking operators, IT leaders, and solution providers driving next-generation innovation. The event is designed around education, a bustling expo floor, and networking at scale with more than 1,000 peers and partners.
It is worth attending because MURTEC concentrates the restaurant technology community in one place for a few days of practical, commercially focused conversation. Breakthrough insights from industry visionaries, an expo showcasing the latest solutions, and actionable takeaways to accelerate growth and streamline operations make it a high-value stop for multi-unit operators evaluating technology decisions.
Show Highlights
- AI Summit at MURTEC — a dedicated program focused on AI strategy and readiness for restaurant operators.
- Expo floor showcasing the latest restaurant technology solutions, plus guided exhibit hall tours.
- Keynotes and fireside chats featuring executives from leading restaurant brands (past editions included leaders from brands such as Red Robin).
- Start-Up Alley, presented by the Restaurant Technology Network (RTN), spotlighting emerging tech innovators.
- Networking at scale with 1,000+ executives, operators, and technology partners.
Attendance
MURTEC's organizer reports that the event gathers more than 1,000 executives, operators, and technology partners. The audience skews toward senior leaders and mid-to-large multi-unit chain operators, including CIOs, CTOs, IT leaders, finance and operations professionals, and solution providers.
Registration
MURTEC is open to senior restaurant operators responsible for technology decision-making and influence; technology solution providers can attend only through sponsorship.
Registration is handled through the official MURTEC website. Pricing for the 2026 edition (Restauranteur Pass, Full Access) was tiered by deadline:
- Early Bird — $395 (ended January 30, 2026)
- Online Price — $595 (ended March 6, 2026)
- On-Site Price — $795 (through the event)
2027 pricing and deadlines had not yet been published at the time of writing; check the official site for current rates.
History
MURTEC has been produced for more than 30 years and is recognized as the "Gold Standard" event in restaurant technology. The 2026 edition was billed as the 31st annual conference. It is organized by Hospitality Technology, a brand of EnsembleIQ, and has grown into a leading gathering point for the restaurant technology community, more recently adding a dedicated AI Summit to its program.
Frequently Asked Questions
When and where is MURTEC 2027 taking place?
MURTEC 2027, the Multi-Unit Restaurant Technology Conference, is scheduled for March 15–17, 2027 in Las Vegas, Nevada. The 2026 edition was held at Caesars Palace on the Las Vegas Strip; confirm the exact 2027 venue on the official site before making travel plans.
Who should attend MURTEC?
MURTEC is designed for senior restaurant operators responsible for technology decisions, including CIOs, CTOs, IT leaders, and operations and finance professionals from multi-unit restaurant brands. Technology solution providers can participate through sponsorship only.
How do I register for MURTEC and what does it cost?
Registration is available through the official MURTEC website. For the 2026 edition, the Restauranteur Pass (full access) was $395 early bird, $595 online, and $795 on-site; 2027 pricing had not yet been published at the time of writing.
What makes MURTEC worth attending?
MURTEC is considered the "Gold Standard" restaurant technology event, gathering more than 1,000 executives, operators, and technology partners. Attendees get keynote insights, a large expo floor of solutions, a dedicated AI Summit, and extensive networking with industry peers.
Who organizes MURTEC?
MURTEC is produced by Hospitality Technology, a brand of EnsembleIQ. The conference has run for more than 30 years, with the 2026 event marking its 31st annual edition.
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