NADA Show - National Automobile Dealers Association 2027

The NADA Show regularly draws more than 20,000 attendees. The 2025 show in New Orleans was expected to welcome more than 22,000 attendees across nine exhibition halls and over 100 meeting rooms. When NADA last held its convention in New Orleans for its centennial, more than 23,000 dealers and managers attended, including international dealers, automaker executives and exhibitor staff. NADA represents more than 16,000 light-vehicle and commercial-truck dealerships with roughly 32,500 domestic and international franchises. Historically, about 67 percent of attendees visit 20 or more booths and roughly 70 percent say they plan to purchase products or services in the coming year.

Registration for the NADA Show is handled through the official NADA Show website, where attendees can sign up for show notifications and register once registration opens. NADA encourages attendees to register early for the best selection of official NADA hotels at exclusive rates. Prospective exhibitors apply for booth space through NADA Show Management; the booth space application for NADA Show 2027 is open, and a 50% deposit is required at the time the application is submitted (payable by credit card, ACH or check). Attendees can also sign up for email notifications to be alerted about registration deadlines and program updates.

NADA traces its origins to 1917, when a group of about 30 auto dealers traveled to Washington, D.C., to successfully argue that automobiles were a necessity rather than a luxury and to oppose a proposed federal luxury tax. The organization's first convention was held in 1917 in Chicago, attended by 138 dealers. The first NADA Expo followed in 1948 with 85 exhibitors in 120 booths across 36,000 square feet. In the decades since, the NADA Show has grown into the auto industry's flagship annual event, with recent editions featuring more than 500 exhibitors across roughly 700,000 square feet of exhibit space. The show was held virtually in 2021 during the pandemic before returning to its large in-person format. It rotates among major U.S. convention cities, with recent and upcoming hosts including Las Vegas, New Orleans, Orlando and Dallas.