NAFDMA International Agritourism Association 2027
Event Date
February 3–7, 2027
Location
Connecticut
About This Show
AI-drafted summaryThe NAFDMA International Agritourism Convention & Expo is a leading annual gathering for the agritourism industry, bringing together farm operators, owners and managers for several days of education, networking, farm tours and a trade show. It is produced by NAFDMA, which is a membership-based, 501(C)(6) non-profit trade association that has been dedicated to advancing the farm direct marketing and agritourism industries since 1986.
The convention draws a broad cross-section of the agritourism world, including orchards, corn mazes, berry farms, retail markets, wedding venues and family-fun farms. Its membership is made up of farmers, extension agents, industry suppliers, researchers, farmers' market participants, and government officials who work to advance agritourism including on-farm retail, pick your own, consumer-supported agriculture, direct delivery, and farmers' markets.
Attendees come for peer-to-peer learning, hands-on workshops, inspiring farm site visits and a chance to connect with hundreds of colleagues from across North America. The 2027 edition heads to Connecticut, February 3-7, 2027, continuing the association's tradition of moving the event to a new host region each year.
Show Highlights
The multi-day program blends classroom-style learning, on-farm experiences and a trade show. Signature elements include:
- Educational sessions and seminars led by industry experts and successful operators
- Farm tours — network with fellow attendees while visiting several agritourism farms and a surprise distillery location
- The EXPO, an exhibit hall of agritourism-focused suppliers and service providers
- A Celebration of Excellence awards evening recognizing standout operators
- An optional Bonus Day of extended sessions (additional cost)
- A Children's Program and family-friendly programming
- In past years, an optional pre-convention Disney Institute experience focused on delivering quality customer service
Exact 2027 speakers, sessions and schedule are announced closer to the event; join the priority-access list for the latest details.
Attendance
NAFDMA's Expo materials describe a sizeable operator audience: the show connects exhibitors with 700+ convention attendees. The audience is drawn from the farm direct marketing and agritourism community — members include farmers, farmers' market managers, Extension agents, industry suppliers, government officials, and others in the farm direct marketing industry in North America. Detailed demographic breakdowns for the 2027 edition were not published at the time of writing.
Registration
Registration is organized around several package types, described by NAFDMA as follows:
- Full Convention and Expo — access to educational sessions, meals and events, the Expo and the Friday Farm Tour.
- Education Sessions and Expo (No Farm Tour) — education sessions, meals and Expo admission.
- Friday Farm Tour & Expo Only — the Farm Tour plus Expo access.
- Expo Only — admission to the Expo during open hours.
Add-ons such as the Thursday Bonus Day and certain special events are priced separately and are not included in the base registration. Children's registrations are offered at cost to cover meals.
For the 2027 Connecticut convention, registration opens via the 2027 Priority Access list on the official website, where attendees can sign up to be first to receive pricing and early-bird discounts when registration goes live.
History
NAFDMA — the North American Farmers' Direct Marketing Association, now branded as the International Agritourism Association — was founded in 1986 and is a membership based non-profit trade association dedicated to providing endless peer-to-peer learning opportunities, connections and resources for farmers and related industry professionals who are passionate about the business of agritourism and farm direct marketing. Its annual convention and expo has become the association's flagship event, moving to a different host region each year; recent editions have been held in Lexington and Orlando, with the 2027 convention scheduled for Connecticut. The association facilitates events, resources, communications, and peer-to-peer exchanges that bring together new relationships and opportunities.
Frequently Asked Questions
When and where is the 2027 NAFDMA Convention & Expo?
The 2027 NAFDMA International Agritourism Convention & Expo takes place February 3-7, 2027, in Connecticut. The specific host city and venue had not yet been publicly announced at the time of writing.
Who should attend the NAFDMA Convention & Expo?
It is designed for the agritourism industry, including farm operators, owners and managers of orchards, corn mazes, berry farms, retail markets, wedding venues and family-fun farms. Membership and attendance also draw farmers' market managers, extension agents, industry suppliers, researchers and government officials.
What is included in the convention and how is it structured?
The multi-day event combines educational sessions and seminars, hands-on learning, farm tours and site visits, and an industry Expo. Optional add-ons such as the Thursday Bonus Day and other special events are priced separately from the base registration.
How do I register for the 2027 event?
Registration is offered in packages ranging from Full Convention and Expo down to Expo Only. For the 2027 Connecticut convention, sign up on the 2027 Priority Access list at nafdmaconvention.com to be notified first when registration and discounts go live.
Are scholarships or financial assistance available?
Yes. NAFDMA offers scholarships that cover 50% of the event registration fee, and approved undergraduate students may have their registration costs covered in full. The scholarship committee sets an initial application deadline of November 1.
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