Natural Products Expo West 2027
Event Date
March 2–5, 2027
Location
Anaheim, CA
Expected Exhibitors
3,200
About This Show
AI-drafted summaryNatural Products Expo West is the natural, organic, and healthy products industry's flagship trade show, held annually at the Anaheim Convention Center in Anaheim, California. Produced by New Hope Network (part of Informa Markets), the event brings together the full consumer packaged goods (CPG) and retail ecosystem — from emerging startups to established global brands — across food, beverage, supplements, beauty, and sustainable lifestyle products.
The show draws a large international audience of retailers, distributors, buyers, manufacturers, investors, and industry press who come to discover new products, track market trends, and build partnerships. Alongside the sprawling exhibit halls, attendees can access an extensive education program led by industry experts covering market insights, regulatory issues, and sales growth strategies.
Expo West is widely regarded as the defining event for natural and organic professionals. It is worth attending for the sheer breadth of product discovery — one of the largest collections of emerging and pioneering brands anywhere — combined with high-value networking, buyer-focused programming, and a strong emphasis on sustainability and innovation.
Show Highlights
Recent editions have featured several marquee experiences and programs:
- CPG Innovation Summit — a one-day immersive experience built to connect brands with the resources they need to innovate and grow.
- The Launch Pad — an Arena-based showcase for inventive concepts and inspiring new brands.
- Buyer-Only Hours — exclusive early access for buyers to connect with exhibitors before the show floor opens each day.
- NEXTY Awards — celebrating standout new products across the natural and organic industry.
- An Organic Night Out — an awards event honoring change makers across business, brand, and research categories.
- Fresh Ideas Organic Marketplace — a co-located showcase for organic brands.
The education program features 300+ speakers presenting sessions on trends, regulation, and sales growth. A Hosted Buyer Program is also available for qualified retail buyers.
Attendance
According to the organizer, the most recent edition drew 66,000+ attendees, 3,200+ exhibitors, 300+ speakers, and visitors from 110+ countries. The audience is predominantly industry professionals — retailers, distributors, buyers, manufacturers, investors, and press; the event is a trade show and is not open to the general public.
Registration
As of this writing, registration for Expo West 2027 is not yet open. Prospective attendees and exhibitors can sign up on the official website's "Notify Me" page to be alerted when registration opens. Brands interested in exhibiting can apply through the "Exhibit" section of the official site. Because it is a trade event, registration is intended for industry professionals rather than the general public.
History
Natural Products Expo West has served the natural and organic products industry for over four decades. The 2026 edition marked the show's 45th anniversary, placing its founding around 1981. Over the years it has grown into the industry's largest gathering in North America, now welcoming tens of thousands of attendees and thousands of exhibiting brands each year. It is produced by New Hope Network, a division of Informa Markets, and is held at the Anaheim Convention Center, the largest exhibit facility on the West Coast.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: September 4, 2026
Frequently Asked Questions
When and where is Natural Products Expo West 2027?
Natural Products Expo West 2027 takes place March 2-5, 2027, at the Anaheim Convention Center, 800 West Katella Avenue, Anaheim, CA 92802. The exhibit halls are open March 3-5, 2027.
Who should attend Natural Products Expo West?
It is a trade event for natural and organic industry professionals, including retailers, distributors, buyers, manufacturers, investors, and press. It is not open to the general public.
How do I register for Expo West 2027?
Registration was not yet open as of this writing. You can sign up on the official website's "Notify Me" page to be alerted when registration opens, and brands can apply to exhibit through the site's Exhibit section.
How big is Natural Products Expo West?
The most recent edition drew more than 66,000 attendees, over 3,200 exhibitors, 300-plus speakers, and visitors from over 110 countries, making it the industry's largest natural and organic products event.
Where should I stay and how do I get to the venue?
Expo West offers an official hotel block through onPeak at hotels around the Anaheim Convention Center, several within walking distance. The closest airport is John Wayne Airport (SNA), about 14 miles away, and the ART shuttle connects area hotels to the Convention Center.
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