North American Wholesale Lumber Association -NAWLA Traders Market 2026
Event Date
November 4–6, 2026
Location
Anaheim, CA
About This Show
AI-drafted summaryThe NAWLA Traders Market is the flagship annual trade show of the North American Wholesale Lumber Association (NAWLA). Traders Market is "Where Supply and Distribution Meet," convening wholesalers, distributors, manufacturers, service providers and other industry partners for face-to-face business conversations. For three decades, it has been one of the lumber and building materials industry's most important gatherings, and the only event that brings the entire product supply chain together under one roof, connecting professionals from across North America.
The event is built around relationship building and business development. Hosted in Anaheim, CA, the 2026 event will bring together professionals for three days of networking, meetings, education and business conversations, where attendees can meet with current partners, explore new business opportunities and gain insights into the trends and challenges shaping the distribution channel.
It is worth attending because of its unique reach across the channel. As Traders Market celebrates its 30th anniversary in 2026, NAWLA is expanding participation and inviting a broader audience, welcoming eligible non-members in addition to members, creating new opportunities for business development, collaboration and connection throughout the channel.
Show Highlights
The 2026 edition centers on a major milestone and expanded access:
- 30th Anniversary Celebration — A milestone year honoring three decades of business relationships, industry leadership and partnership, recognizing the people and companies that have helped shape the industry.
- Expanded access to the industry — For the first time, eligible non-members are welcome to participate alongside NAWLA members, broadening the audience across the global lumber and building materials distribution channel.
- Business-focused format — The program includes exhibitions, education sessions and networking opportunities.
- Southern California setting — The event takes place in Anaheim, offering dining, entertainment and attractions, and is just steps from world-famous Disneyland, making it easy to extend a stay or bring family.
Attendance
NAWLA's official website does not publish attendance or demographic figures for the 2026 Traders Market. A third-party event directory lists the show as drawing roughly 3,000+ attendees and 600+ exhibitors from wholesalers, distributors, mills, manufacturers and service providers, though these figures are not confirmed on the official NAWLA site.
Booth Pricing
NAWLA publishes exhibitor registration rates rather than per-booth pricing on its public site. Exhibitor registration is priced as follows (early bird by Aug. 20 / regular thereafter): Member Exhibitor $599 early bird / $699 regular; Non-member Exhibitor $899 early bird / $999 regular. Note that Manufacturer and Affiliate members are required to exhibit. Detailed booth space costs and floor-plan pricing are not published on the public registration page.
Registration
Registration for the 2026 Traders Market is open online via NAWLA's registration portal (nawla.swoogo.com/tradersmarket2026). The 2026 Traders Market is open to both NAWLA members and qualified non-members who meet NAWLA membership eligibility requirements, and Manufacturer and Affiliate members are required to exhibit.
Registration rates (early bird if registered by Thursday, Aug. 20; regular rates on or after Friday, Aug. 21):
- Member Attendee: $599 early bird / $699 regular
- Non-member Attendee: $899 early bird / $999 regular
- Friday Pass: $399
- Member Exhibitor: $599 early bird / $699 regular
- Non-member Exhibitor: $899 early bird / $999 regular
- Guest: $199
The guest registration is intended for spouses or other non-industry guests and allows access to the evening receptions; for access to the exhibit hall and education sessions, guests must register as full attendees. Registration questions can be directed to registration@nawla.org.
History
NAWLA Traders Market is organized by the North American Wholesale Lumber Association. NAWLA was founded in 1893 and has been at the heart of the industry longer than any other lumber organization in America. The 2026 event marks the 30th anniversary of Traders Market, a milestone honoring three decades of business relationships, industry leadership and partnership. For this anniversary year, NAWLA expanded participation for the first time to welcome eligible non-members in addition to members, broadening the audience across the global lumber and building materials distribution channel. The 2025 edition was held in Kansas City, MO, with Anaheim, CA selected as the 2026 host city.
Frequently Asked Questions
When and where is the 2026 NAWLA Traders Market?
The 2026 NAWLA Traders Market takes place November 4–6, 2026, at the Anaheim Convention Center, 800 W. Katella Ave, Anaheim, California.
Who should attend Traders Market?
The event is designed for wholesalers, distributors, manufacturers, service providers and other partners across the lumber and building materials supply chain. For 2026, it is open to both NAWLA members and qualified non-members who meet membership eligibility requirements.
How do I register and what does it cost?
Registration is open online through NAWLA's portal. Member attendees pay $599 early bird (by Aug. 20) or $699 regular, non-member attendees pay $899 or $999, a Friday Pass is $399, and a guest pass for non-industry companions is $199.
What hotel does NAWLA recommend for the event?
The Hilton Anaheim (777 W Convention Way) is the primary event hotel and central hub for activities, offered at $289/night plus tax with a cutoff date of October 12. Book only through the official link in your registration confirmation email.
What makes Traders Market worth attending?
For 30 years it has been one of the industry's most important gatherings and the only event bringing the entire lumber product supply chain together under one roof, connecting professionals from across North America for networking, meetings, education and business conversations.
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