Premiere Anaheim 2027
Event Date
February 7–8, 2027
Location
Anaheim, CA
Expected Exhibitors
120
About This Show
AI-drafted summaryPremiere Anaheim is a professional beauty trade show and education event held on the West Coast, bringing together top brands, educators, and influencers from across the hair, nails, skincare, barbering, makeup, lashes, brows, and spa & wellness categories. Now in its fourth year, the show is designed for beauty professionals serious about their craft, offering hands-on education, live demonstrations, exclusive shopping deals, and career-building networking.
The event is aimed squarely at the industry: it welcomes licensed beauty professionals and students enrolled in beauty schools, and is not open to the general public. Family members, friends, and anyone under the age of 18 are not permitted, keeping the atmosphere focused on business and education.
Attendees can expect two full days of complimentary education, a floor packed with leading beauty brands, up-close demonstrations from top educators and influencers, and access to exclusive product offers. Whether you are a seasoned stylist, salon owner, esthetician, barber, or a student just entering the field, Premiere Anaheim offers inspiration, trending techniques, and a growing community of pros in a prime Southern California location.
Show Highlights
Signature features from the most recent edition included:
- Main Stage sessions — a headline conversation with brow-industry icon Anastasia Soare, paired with a book signing and giveaway for early attendees.
- The Salon at Ulta — an activation inside the Premiere Experience Lounge offering brow services and more, presented with Ulta Beauty.
- The Value Center for Pros — an expanded shopping zone with more products, brands, and exclusive deals.
- The Demo Stage — up-close, live demonstrations from top brands, educators, and influencers on the show floor.
- Category coverage spanning hair, nails, skincare, barbering, makeup, lashes & brows, and spa & wellness.
Attendance
The organizer reports the following figures from the 2026 edition: 120+ exhibiting brands, 180+ educational classes, and 115+ educators and influencers across 2 full days of networking. The audience is composed of beauty industry professionals — including salon owners, stylists, estheticians, barbers, nail techs, and educators — plus students enrolled in beauty schools. Published attendee headcount figures were not stated by the source.
Registration
Registration for the 2027 show is not yet open; the organizer invites prospective attendees to join the email list to be notified when registration launches.
Key details published for the show pass program:
- Three tiered pricing levels are offered for professionals and students, with early purchase rewarded by lower prices.
- A 2-Day Show Pass includes complimentary access to two days of education plus entry to the show floor.
- Workshops and competitions can be added for an additional fee.
- Instructors bringing a class can select an 'Instructor' registration type to access a bundle package that includes 10 students and one free instructor.
- A 3% non-refundable processing fee applies to all purchases.
All show passes are printed: attendees receive a QR code by email (from premiere@compusystems.com) and print their badge at a self-serve kiosk onsite at the Anaheim Convention Center. For assistance, the organizer lists CustomerService@premiereshows.com and 800-335-7469 (Mon–Fri, 9a–5p EST).
History
Premiere Anaheim is part of the Premiere Shows family of professional beauty events — which also includes Premiere Orlando, Premiere Columbus, and Premiere San Antonio — produced under USA Beauty, LLC / Informa Markets. The 2027 edition marks the show's fourth year, positioning it as one of the industry's fastest-growing beauty events on the West Coast. The most recent 2026 edition featured 120+ exhibiting brands, 180+ educational classes, and 115+ educators and influencers.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 14, 2026
Frequently Asked Questions
When and where is Premiere Anaheim 2027?
Premiere Anaheim 2027 takes place February 7-8, 2027, at the Anaheim Convention Center (North Hall), 800 W Katella Ave, Anaheim, CA 92802. The exhibit floor and education run 9a-5p on Sunday and 9a-4p on Monday.
Who can attend Premiere Anaheim?
The show welcomes beauty industry professionals and students enrolled in beauty schools. It is not open to the general public, and family members, friends, and anyone under age 18 are not permitted.
How do I register and what does a show pass include?
Registration for 2027 opens soon; you can join the email list to be notified. The show offers three tiered pricing levels for professionals and students, and a 2-Day Show Pass includes complimentary education plus show floor access, with workshops and competitions available for an additional fee.
What can I expect at the show?
Attendees connect with leading beauty brands across hair, nails, skincare, barbering, makeup, lashes, brows, and wellness. The 2026 edition featured 120+ exhibiting brands, 180+ educational classes, live demos on the Demo Stage, and exclusive shopping deals.
Where should I stay and how do I get there?
Numerous hotels are within walking distance, including The Westin Anaheim Resort, Hilton Anaheim, and the Anaheim Marriott, and the organizer offers discounted rates through its booking page. John Wayne Airport (SNA) is the closest airport at about 13 miles, and convention parking starts at $25 per day.
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