Public Agency Risk Management Association - PARMA Conference 2027 in Chula Vista, CA

Public Agency Risk Management Association - PARMA Conference 2027

January 31 – February 3, 2027
Chula Vista, CA

Event Date

January 31 – February 3, 2027

Location

Chula Vista, CA

About This Show

AI-drafted summary

The PARMA Annual Conference is the flagship event of the Public Agency Risk Management Association (PARMA), the professional association serving California's public-sector risk management community. The 2027 edition marks PARMA's 53rd Annual Conference, themed "Taming the Wild Side of Risk Management," and runs from January 31 to February 3, 2027 at the Gaylord Pacific Resort & Convention Center in Chula Vista, California.

The conference brings together risk managers and professionals from across the public sector. PARMA membership spans cities, counties, special districts, school districts, insurance companies, legal practices, and risk management service providers, and the conference draws this same broad community together for education and networking.

Attendees come for continuing-education sessions, keynote and closing speakers, and a large exhibit hall showcasing service providers. Signature features include the "Wild Side After Dark" evening event at the San Diego Natural History Museum, a professional portrait lounge, massage stations, and Café PARMA in the exhibit hall. With its collegial, member-driven culture, the event is a valuable venue for public entity risk professionals to share ideas, earn continuing-education credit, and build relationships across California and neighboring states.

Show Highlights

  • Theme: "Taming the Wild Side of Risk Management"
  • The Wild Side After Dark — an exclusive evening networking event held at the San Diego Natural History Museum, including a scavenger hunt, cuisine, and museum access
  • Keynote and closing speaker sessions as part of the education program
  • Educational breakout sessions eligible for continuing-education (CE) credit
  • Large exhibit hall with service providers, plus attendee amenities such as a Professional Portrait Lounge (free headshots), massage stations, and Café PARMA (barista-served beverages)
  • PARMA Annual Golf Tournament on Sunday, January 31, 2027 at Singing Hills Golf Club at Sycuan in El Cajon (registration 8:30–10:00 a.m., 10:00 a.m. shotgun start; scramble format with contests, prizes, and awards)
  • Susan Eldridge PARMA Conference Scholarship available for eligible public entity employees

Booth Pricing

Exhibitor booth pricing for the 2027 conference (early rates apply before November 14, 2026; higher rates apply after):

  • Standard Booth (PARMA members): $2,100 before 11/14/26, $2,300 after
  • Premium Booth (PARMA members): $2,600 before 11/14/26, $2,800 after
  • Standard Booth (non-members): $3,100 before 11/14/26, $3,600 after
  • Premium Booth (non-members): $3,300 before 11/14/26, $3,800 after

Each booth fee includes an 8' deep x 10' wide x 8' high draped booth, one 6' draped table with two chairs and a waste basket, 3' high draped side rails, a standard one-line company sign, and two full conference registrations for booth personnel.

Additional exhibitor personnel registration (after the first two complimentary): $549 member / $749 non-member before 11/14/26; $649 / $849 after; onsite pricing (effective January 8, 2027) is $749 member / $1,049 non-member.

Sponsorships range from Patron ($3,000) and Bronze ($4,000) up to Silver ($8,000), Gold ($11,500), Platinum ($16,000), and Titanium ($21,000), with numerous à la carte sponsorship and branding opportunities also available.

Registration

Attendee and exhibitor registration are both open and handled online through PARMA's registration portal, accessible from the show page at parma.com.

  1. Attendees: Register online and review the Attendee Brochure for pass types and pricing (booth personnel register separately).
  2. Exhibitors: Register for a booth online; companies that exhibited in 2025 or 2026 should email events@parma.com for a personalized registration link. After securing a booth, exhibitors receive instructions by email to register booth personnel.
  3. Scholarship: Eligible public entity employees can apply for the Susan Eldridge PARMA Conference Scholarship; the application deadline is Monday, October 2.

Key deadlines: exhibitor booth fees increase after November 14/15, 2026; the hotel group rate and room block are guaranteed until Friday, January 8, 2027 (or until the block fills).

History

PARMA, the Public Agency Risk Management Association, was founded in 1974 by a group of eight risk managers. It was the first organization of its kind, formed to provide a forum for California public-sector risk managers to share ideas at a time when no venue existed for risk managers to learn their trade. The founders wished to share experiences and techniques so colleagues would not have to "reinvent the wheel," and that collegial, networking-focused spirit still defines PARMA today.

The association has grown from that small band into an organization spanning the entire State of California, with members in Washington, Oregon, Colorado, and Nevada, and now comprising over 600 members across six local chapters. It remains governed by its members and a central Board of Directors. The 2027 gathering is PARMA's 53rd Annual Conference.

Visit Official Show Website

Frequently Asked Questions

When and where is the 2027 PARMA Annual Conference?

PARMA's 53rd Annual Conference takes place January 31 through February 3, 2027 at the Gaylord Pacific Resort & Convention Center, located at 1000 H Street, Chula Vista, California.

Who should attend the PARMA Conference?

The conference serves California's public-sector risk management community, including professionals from cities, counties, special districts, school districts, insurance companies, legal practices, and risk management service providers. It is the flagship educational and networking event of the Public Agency Risk Management Association.

How do I register for the conference?

Attendee and exhibitor registration are open online through PARMA's registration portal at parma.com. Exhibitors register for a booth online, and returning exhibitors from 2025 or 2026 can email events@parma.com for a personalized link.

How much does an exhibit booth cost?

For PARMA members, a standard booth is $2,100 (before November 14, 2026) and a premium booth is $2,600; for non-members, a standard booth is $3,100 and a premium booth is $3,300. Booth fees include the draped booth setup, a table with two chairs, a company sign, and two full conference registrations for booth personnel.

What makes the PARMA Conference worth attending?

Attendees gain continuing-education sessions, keynote and closing speakers, and access to a large exhibit hall of service providers, along with signature networking such as the Wild Side After Dark event at the San Diego Natural History Museum. It is hosted at California's largest hotel, offering a group room rate of $355 per night while the block lasts.

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