Running USA Industry Conference 2027
Event Date
January 31 – February 2, 2027
Location
Las Vegas, NV
About This Show
AI-drafted summaryThe Running USA Industry Conference is the running and endurance industry's premier annual gathering, bringing together the people who produce, market, and support races and endurance events across the United States. The 2027 edition, presented by haku, runs Sunday, January 31 through Tuesday, February 2, 2027 at The M Resort near Las Vegas, Nevada.
The conference is built around three days of education, networking, and relationship-building. Attendees include race directors, event organizers, endurance-industry executives, timers, sponsors, technology providers, and vendors who serve the running community. The program mixes keynote and general sessions, breakout tracks, hands-on workshop labs, sharing sessions, and speed networking, alongside an expo where suppliers showcase products and services.
Running USA frames the value of attending around three goals: connect with the industry's leading changemakers, learn practical strategies through expert-led sessions and workshops, and grow by tackling the defining challenges of event growth and participant retention. It is worth attending for anyone seeking peer support, new partnerships, and actionable tools to strengthen their event, organization, or business.
Show Highlights
Key features of the 2027 program include:
- Keynote and General Sessions anchoring each conference day.
- Workshop Labs — hands-on sessions where attendees learn to complete a specific task or solve a practical challenge through guided instruction, real examples, and interactive exercises.
- Breakout Sessions across multiple time slots for focused, topic-specific learning.
- Sharing Sessions where attendees exchange conference takeaways and connect on questions and concerns.
- Speed Networking Session plus an Opening Reception and Closing Reception.
- Running Industry Showcase — 30-minute presentation slots available for purchase.
- Hall of Champions Awards and other awards presentations.
- Expo with exhibitor booths, plus signature social touches like the Morning Run each day and a "Puppy Happy Hour" in the expo hall.
Booth Pricing
Expo booths for the 2027 Running USA Industry Conference are available for purchase through the event's booking portal on EventHub. Running Industry Showcase presentation slots (three 30-minute slots per session) are also offered for purchase. Specific booth prices were not published on the official conference pages; interested exhibitors should consult the EventHub booking page and the sponsorship deck for current rates.
Registration
Registration for the 2027 Industry Conference is open online through the event's haku registration portal. Standard pricing is tiered by date:
- $899 through September 4, 2026
- $999 through December 31, 2026
- $1,049 through January 29, 2027
Active Running USA members may be eligible for a registration discount code depending on their membership level. To obtain a code, contact membership@runningusa.org before registering.
History
The Running USA Industry Conference is the annual conference of Running USA, a nonprofit member organization serving the running and endurance events industry. The 2027 conference is presented by haku and is held at The M Resort near Las Vegas. Specific founding-year and historical growth details were not stated on the official conference pages.
Frequently Asked Questions
When and where is the 2027 Running USA Industry Conference?
The conference takes place Sunday, January 31 through Tuesday, February 2, 2027. It is held at The M Resort, located off the Strip at 12300 Las Vegas Blvd S in Henderson, near Las Vegas, Nevada.
Who should attend the Running USA Industry Conference?
The event is designed for professionals across the running and endurance events industry, including race directors, event organizers, timers, sponsors, technology and service providers, and industry executives. It focuses on connecting changemakers and helping organizations drive event growth and participant retention.
How much does registration cost and how do I register?
Registration is open online through the haku portal. Pricing is tiered by date: $899 through September 4, 2026; $999 through December 31, 2026; and $1,049 through January 29, 2027. Active Running USA members may qualify for a discount code by contacting membership@runningusa.org.
What happens at the conference?
The three-day program features keynote and general sessions, breakout sessions, hands-on workshop labs, sharing sessions, and speed networking, plus an expo hall. Signature touches include daily morning runs, an opening and closing reception, awards presentations, and a Running Industry Showcase.
Where should I stay and how do I get there?
The M Resort is the host hotel, and Running USA has a discounted room block available through its booking link. The nearest airport is Harry Reid International Airport (LAS), and the resort offers a complimentary airport shuttle included in its resort fee, along with free on-site self and valet parking.
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