SEMA Show 2026 in Las Vegas, NV
Automotive

SEMA Show 2026

November 3–6, 2026
Las Vegas, NV
2,400 Exhibitors

Event Date

November 3–6, 2026

Location

Las Vegas, NV

Expected Exhibitors

2,400

About This Show

AI-drafted summary

The SEMA Show is the premier business-to-business trade event for the automotive specialty-equipment industry, held annually at the Las Vegas Convention Center. The 2026 edition runs November 3–6 and brings together more than 2,400 exhibitors showcasing thousands of new automotive performance products, custom vehicles, and aftermarket innovations.

The Show is a trade-only event open to qualified buyers, manufacturers, distributors, builders, restylers, collision and repair professionals, media, and content creators from the automotive aftermarket. Attendees come from more than 140 countries and regions, making it one of the most globally connected automotive industry gatherings in the world.

It is worth attending for the unmatched access to product launches, the New Products Showcase, 99+ free professional education sessions led by industry experts, live demos, feature vehicle displays, and networking opportunities with leading brands, builders, and celebrities. Friday, November 6, is the only day open to the public via the separately ticketed SEMA Show Friday Experience.

Show Highlights

Signature features at the SEMA Show include:

  • New Products Showcase — the Show's most-visited destination, featuring 2,000+ of the newest aftermarket products, located in Lower South Hall.
  • SEMA FutureTech Studio — Central Hall exhibit dedicated to EVs, future propulsion, automation, smart manufacturing, and a Live Education Stage.
  • SEMA Battle of the Builders Presented by Mothers — high-profile build competition where builders themselves vote for the overall winner; finalists revealed across Show week.
  • Feature Vehicle Displays — more than 1,000 custom vehicles spread across LVCC halls and outdoor lots, scannable via the SEMA Show mobile app.
  • ADAS Feature — dedicated showcase on Advanced Driver Assistance Systems calibration tools, technology, and training.
  • SEMA Collision Repair Stage — hands-on welding, VR demos, and daily I-CAR, SCRS, and OEM presentations.
  • SEMA Central in the LVCC Grand Lobby — interviews, center-stage builds, and content creation hub.
  • Toyo Tires Treadpass, Art Walk, Nitro Circus Moto Mayhem, Horsepower Rodeo (headlined by Westen Champlin and Kyle Douglas), and OPTIMA Unleashed.
  • SEMA Cruise — the closing-day parade of 1,000+ Show vehicles exiting the convention center on Friday at 4:00 p.m.
  • SEMA Fest — a separately ticketed music-and-motorsports festival capping Show week.
  • Education program — 99+ free sessions across tracks including Aftermarket Updates & Future Trends, Emerging & Executive Leadership, Vehicle Technology, Sales & Marketing, Talent Management, and partner programs from I-CAR, SCRS, and TIA.

Attendance

The SEMA Show draws attendees from more than 140 countries and regions and features over 2,400 exhibitors. More than 200 schools participate in the SEMA Show Student Program. Total attendee headcount is not published on the official site.

Registration

The SEMA Show is a trade-only event; qualified registrants from the automotive aftermarket may register online at semashow.com. Spouses are eligible, but other guests are not.

Attendee registration fees for 2026:

  1. $50 — registered May 4 through June 26, 2026
  2. $75 — registered June 27 through September 25, 2026
  3. $100 — registered September 26 through November 6, 2026 (also the onsite rate)

Special categories — Non-Exhibiting Company (NEC), Financial Investment Services (FIN), Manufacturer/Supplier/Buyer (MSB), and Vehicle/Manufacturer/OEM (VMO) — pay $399 per person with no early deadline. Lost-badge reprints are $100 (or $399 for the special categories).

To qualify, attendees must verify employment at an active automotive aftermarket company by uploading documents such as recent paycheck stubs, a company-issued badge, a current business license, or a tax/business registration certificate. Domestic badges are mailed if registered by September 25, 2026; international badges are mailed if registered by September 10, 2026. Payment is by credit or debit card only; cash and checks are not accepted onsite. Enthusiasts and non-qualified consumers may instead purchase the SEMA Show Friday – Open to the Public ticket via SEMAFest.com for access on Friday, November 6 only.

History

The SEMA Show is organized by the Specialty Equipment Market Association (SEMA) and has become the global gathering place for the automotive specialty-equipment industry, drawing exhibitors and attendees from more than 140 countries and regions. Notable Show-floor programs have grown over the years, including the SEMA Battle of the Builders, introduced in 2014 to recognize and celebrate proven vehicle builders and products across all market categories. Confirmed future editions are scheduled for November 2–5, 2027; October 31–November 3, 2028; and October 30–November 2, 2029.

Visit Official Show Website

Exhibitors

Exhibitor Information

2,400Expected Exhibitors

Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.

Venue & Travel

Venue

Las Vegas Convention Center

3150 Paradise Rd, Las Vegas, NV 89109

The Las Vegas Convention Center (LVCC) serves as the anchor venue for CES, with a campus spanning 4.6 million square feet. CES 2026 was the first major trade show held at the LVCC following completion of its $600 million renovation. The redesigned Grand Lobby connects the North and Central Halls and features stage programming, exhibits, and food service. The new Central Hall Atrium is defined by a striking glass curtain wall and dynamic digital display screens.

LVCC halls used during CES:

  • Central Hall — flagship space for major global technology brands
  • North Hall — additional exhibit and conference space
  • West Hall — home to the Mobility Stage and automotive/advanced mobility exhibits
  • South Halls — additional exhibit space
  • Central Plaza — outdoor connecting hub and boarding point for the Tech Express venue shuttle

The LVCC Loop, an underground autonomous vehicle transit system, provides free and fast cross-campus transportation connecting West Hall with Central and South Halls. CES 2026 spanned 12 official venues across three main campuses totaling more than 2.6 million net square feet: the LVCC Campus, the Venetian Campus (Venetian Expo, hosting Eureka Park and the Digital Health Summit), and the C Space Campus at ARIA Resort & Casino. Additional CES venues included Fontainebleau Las Vegas (CES Foundry) and the Las Vegas Sphere (Lenovo Tech World keynote).

See all shows at this venue

Parking

There is no public parking available at the LVCC or the Venetian Expo during CES. ADA parking is available at official CES hotels on a first-come, first-served basis; check directly with individual hotel properties for their parking policies and rates.

Passenger pick-up and drop-off at the LVCC is permitted at the S2, C5, and West Hall entrances only. Drivers must remain with their vehicles at all times; standing or unattended parking is not allowed at these entrances.

For cross-campus movement, the LVCC Loop (free underground transit) connects West Hall with Central and South Halls. The Vegas Loop offers paid rides between the LVCC and nearby hotel properties — Resorts World, Encore, and Westgate — for a small fare.

Getting There

Nearest Airport: Harry Reid International Airport (LAS) is located approximately 3 miles south of the Las Vegas Convention Center. Rideshare, taxis, and rental cars are all available at the terminal.

CES Complimentary Hotel Shuttles: Free shuttle service runs from select official CES hotels to and from the LVCC and Venetian Expo, Monday–Friday during the show week. Download the shuttle route flyer at ces.tech for specific stops and schedules.

Venue-to-Venue Express Shuttles:

  • Tech Express (Route 9): Runs between the LVCC (boarding at Central Plaza, near the Monorail walkway) and the Venetian Expo (boarding on Sands Ave.).
  • C Space Shuttle (Route 7): Connects the LVCC and Venetian Expo to ARIA Resort & Casino, Tuesday–Thursday.

Las Vegas Monorail: Links the LVCC and Westgate to Strip hotels including MGM Grand, Flamingo, Harrah's/LINQ, Horseshoe/Paris, and Sahara. Hours: Monday 7 AM–midnight; Tuesday–Thursday 7 AM–2 AM; Friday–Sunday 7 AM–3 AM. Discounted Monorail passes can be added directly to your CES registration badge. Note: The Monorail does not serve the Venetian Expo — use the Tech Express shuttle for that route.

LVCC Loop / Vegas Loop:

  • The free LVCC Loop (underground autonomous transit) connects West Hall with Central and South Halls across the convention center campus.
  • The paid Vegas Loop connects the LVCC to Resorts World, Encore, and Westgate for a small fare.

Rideshare (Uber / Lyft): Designated pickup and drop-off zones: LVCC (outside South Hall near the Bronze Lot and Renaissance Hotel, or Diamond Lot near West Hall); Venetian Expo (main porte-cochere on Sands Ave.); ARIA (lower level, North Valet Lobby). Check in-app prompts for current pickup instructions.

Taxis: Available at all CES show venues, though lines can be lengthy at the end of each show day. CES shuttles or the Monorail are typically faster alternatives during peak hours.

Nearby Hotels

CES designates onPeak as its only official housing agent. Attendees are encouraged to book early through onPeak (accessible via ces.tech), as official CES hotels fill quickly and rates increase as the show approaches. Individual reservations (up to 9 rooms) and group blocks (10 or more rooms on a single night) are both available through onPeak. For assistance, contact CEShotels@onPeak.com or call 800-247-0744 (toll-free) or +1-312-527-7300 (international).

Hotels connected to CES venues or served by official CES transportation:

  • The Venetian / Palazzo — directly adjacent to the Venetian Expo (Eureka Park, Digital Health Summit campus)
  • ARIA Resort & Casino — hosts C Space; on the Las Vegas Strip
  • Fontainebleau Las Vegas — hosts CES Foundry; near the north end of the Strip
  • Westgate Las Vegas Resort & Casino — near the LVCC; served by the Las Vegas Monorail and Vegas Loop
  • Resorts World Las Vegas — connected to LVCC West Hall via the Vegas Loop
  • Encore at Wynn Las Vegas — served by the Vegas Loop to the LVCC
  • Renaissance Las Vegas Hotel — situated adjacent to the LVCC
  • Las Vegas Strip Monorail-line hotels (MGM Grand, Flamingo, Harrah's/LINQ, Horseshoe/Paris, Sahara) — all served by the Las Vegas Monorail, which stops at the LVCC and Westgate stations

Contact

Show Management

Specialty Equipment Market Association

Frequently Asked Questions

When and where is the 2026 SEMA Show?

The 2026 SEMA Show takes place November 3–6, 2026, at the Las Vegas Convention Center, located at 3150 Paradise Road, Las Vegas, NV 89109. Show floor hours are 9:00 a.m. to 5:00 p.m. Tuesday through Thursday, and 9:00 a.m. to 4:00 p.m. on Friday.

Who can attend the SEMA Show?

The SEMA Show is a trade-only business-to-business event for qualified owners and employees of companies active in the automotive aftermarket. Registrants must verify employment with documents such as paycheck stubs, a company-issued badge, a business license, or a tax/business registration certificate. Friday, November 6, is also open to the public via the separately ticketed SEMA Show Friday Experience.

How much does it cost to register for the 2026 SEMA Show?

Attendee registration is $50 from May 4 through June 26, 2026; $75 from June 27 through September 25, 2026; and $100 from September 26 through Show close on November 6, 2026 (also the onsite rate). Non-Exhibiting Company, FIN, MSB, and VMO categories pay $399 per person.

What are the biggest features and highlights at the SEMA Show?

Marquee features include the New Products Showcase, the SEMA FutureTech Studio focused on EVs and future propulsion, SEMA Battle of the Builders Presented by Mothers, 1,000+ feature vehicle displays, the ADAS Feature, the SEMA Collision Repair Stage, the closing-day SEMA Cruise, and 99+ free education sessions led by industry experts.

How do I get to the Las Vegas Convention Center for the SEMA Show?

Free SEMA Show shuttle buses connect 45+ official hotels to the LVCC, and the Las Vegas Monorail offers a fast, discounted option with a stop at the Convention Center. The Vegas Loop provides free on-campus Tesla rides between five LVCC stations, and rideshare, taxis, and the SDX bus route also serve the venue. Parking at LVCC will be limited due to construction during Show week.

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