Sports ETA Symposium 2027

Figures published by Sports ETA for a recent Symposium include over 1,200 attendees, including more than 180 rights holders. The organization also reports that 92% of attendees have a role in decision-making and that 98% of attendees recommend the Symposium to a colleague. More than 25,000 one-on-one appointments were scheduled at the 2026 Symposium.

Registration is organized by organization type and Sports ETA member status, with three main categories:

• Destinations — sports commissions, chambers of commerce, CVBs, DMOs, parks and recreation departments, and sports facilities that host events.
• Industry Partners — hotel brands, publications, housing and insurance companies, consulting firms, universities, and other vendors serving the industry.
• Rights Holders — sports organizations, national governing bodies, and companies that award events they own.

Membership is required to participate in Marketplace appointments. Sports ETA member organizations can register online through the association's online registration system, while non-members must contact the Member Services Department to register. Registration for the 2027 Symposium is scheduled to open in Fall 2027. Rates and exact deadlines had not yet been published at the time of research; prospective attendees should confirm details on the official registration page.

Sports ETA has served as the non-profit 501(c)3 association for the sport tourism industry in the United States since 1992. The organization was formerly known as the National Association of Sports Commissions (NASC) before rebranding as the Sports Events & Tourism Association. Its Symposium has become the industry's flagship annual gathering, anchored by the Sports Marketplace, which Sports ETA describes as the longest-running reverse trade show in the sector. Recent host cities include Portland (2024), Tulsa (2025), and Las Vegas (2026), with Salt Lake City hosting in 2027 and Cleveland, OH announced for April 24–27, 2028.