
Switchback Spring 2027
Event Date
May 22–24, 2027
Location
New Orleans, LA
About This Show
AI-drafted summarySwitchback Spring is the springtime edition of Switchback, described as the twice-a-year business and education gathering for the outdoor industry community, held in the spring and again in the fall alongside The Running Event (TRE). The gathering brings outdoor specialty retailers, brands, media, and industry organizations together for three days of education, business, and connection built to support and advance the outdoor industry.
The event is aimed at outdoor specialty professionals working across both hard- and soft-goods categories, including footwear, apparel, hiking, camping, trail running, hydration, nutrition, accessories, technology, and first aid. Attendees are mostly US-based outdoor specialty retailers, with common job titles such as Store Owner, Store Manager, Buyer, Marketing Director, Merchandiser, Sales Manager, and Editor. The show is open only to members of the outdoor industry and not to the general public.
Switchback stands out for its education-first approach, offering dozens of actionable sessions for executives, owners, managers, buyers, and associates, combined with a central, accessible location and an intimate, community-focused feel. Attendees gain hours of exhibit-hall time to discover products and connect with vendors, plus curated networking events, receptions, and off-site adventures.
Show Highlights
- Education program: Built around the theme "Equipping the Outdoor Industry for the Future," with topics spanning leadership and change management, outdoor culture and community building, supply chain and merchandising, AI, cybersecurity, and modern marketing. Day one is a full day of programming geared specifically toward outdoor specialty retailers.
- Discovery opportunities: A dedicated section for young companies, state-sponsored booths featuring the next generation of gearmakers, plus education and social events.
- Access to top brands: A lineup of leading and emerging outdoor brands across footwear, apparel, hiking, camping, trail running, hydration, nutrition, accessories, technology, and first aid.
- Networking: A meeting-scheduling platform, dedicated meeting areas, show-floor happy hours, evening receptions, dinners, and off-site adventures.
- Official Event Partner: Outdoor Industry Association (OIA).
Registration
Registration is handled online through Switchback's official registration portal, with pass options and pricing listed on the event's Passes & Pricing page. The show is open only to members of the outdoor industry (not the public).
- Group discount: If a retailer sends three or more employees, each employee qualifies for a discounted group rate; arrange this by contacting the Attendee Relations Coordinator.
- Media: Approved media staff and freelancers on assignment can apply for a complimentary press badge that provides full access to the event.
- Non-exhibiting manufacturers/sponsors and non-profits may attend under the appropriate registration category.
History
Switchback began in 2022 as a specialty outdoor showcase at The Running Event (TRE), North America's premier run-specialty retail conference and trade show. Building on that fall gathering's momentum, organizers launched a standalone spring edition, with the inaugural Switchback Spring taking place June 16-18, 2025, in New Orleans, LA. The addition of spring dates made Switchback a twice-yearly home for a growing core of specialty retailers, media, and brand leaders in backpacking, apparel, and footwear. A second Switchback Spring followed in June 2026, with the next edition scheduled for 2027. The event is produced by Diversified Communications and partners with the Outdoor Industry Association as its Official Event Partner.
Venue & Travel
Venue
New Orleans Ernest N. Morial Convention Center
900 Convention Center Blvd.
The New Orleans Ernest N. Morial Convention Center sits on the banks of the Mississippi River near the French Quarter and Arts District. In addition to the 1.1 million sq. ft. of exhibition space and 140 meeting rooms, The Great Hall offers a 60,300 sq. ft. divisible, column-free ballroom. Its 1.1 million square feet of exhibit space can be divided into 12 halls.
It is one of the nation's largest and busiest facilities — with its 1.1 million square feet of space in one hall, it has the largest single exhibit space in the U.S., and has become one of the Top 10 hosts for conventions and trade shows in the country since it opened in 1985. Additional spaces include the 4,032-seat New Orleans Theater, the 36,000-sq-ft La Nouvelle Orleans Ballroom, and the Great Hall's rooftop terrace. High-density Wi-Fi is capable of serving 20,000 users simultaneously. The center is currently undergoing a multi-year, roughly $557 million modernization of roofing, technology, lobbies and a new linear park.
Parking
The Convention Center owns and operates multiple parking lots on the south end of the building, across from Halls H, I, and J. The daily rate is approximately $23.00 per vehicle and $42.00 per oversized vehicle, with no in-and-out privileges. The venue is cashless, and parking fees are paid through the ParkMobile app. Ample ADA parking is available; overnight parking is prohibited. Several privately operated lots and garages are also located within a short walk along Convention Center Boulevard and nearby streets.
Getting There
The nearest airport is Louis Armstrong New Orleans International Airport (MSY). The Louis Armstrong International Airport is 13 miles from the MCC. Taxis, rideshare and airport shuttle service connect the airport to downtown hotels.
Public transit stops directly at the venue: the W-2, W-3, and W-8 buses stop directly in front of the convention center, as does the Riverfront Streetcar Line (Route 2). The center's walkable riverfront location also makes it easy to reach the French Quarter and Warehouse District on foot.
Nearby Hotels
The convention center is within walking distance of thousands of hotel rooms in the Warehouse/Arts District and toward the French Quarter. The MCC is within walking distance of thousands of hotel rooms in and around the French Quarter and Arts District. Options steps from the venue include:
- Hyatt Place New Orleans Convention Center — across the street from the venue, offering business-class amenities.
- Hampton Inn & Suites New Orleans Convention Center — directly across the street from the convention center on Convention Center Boulevard.
ASSP also arranges a discounted hotel block for attendees, bookable through the official conference housing portal.
Frequently Asked Questions
When and where is the next Switchback Spring?
The next Switchback Spring is scheduled for May 22-24, 2027, in New Orleans, LA. Recent editions have been held at the Ernest N. Morial Convention Center in downtown New Orleans.
Who should attend Switchback Spring?
Switchback is for outdoor specialty brands, retailers, media, and organizations across hard- and soft-goods categories such as footwear, apparel, hiking, camping, trail running, hydration, nutrition, accessories, technology, and first aid. It attracts mostly US-based outdoor specialty retailers, including store owners, managers, buyers, marketers, merchandisers, and editors.
Is Switchback open to the public?
No. Switchback is open only to members of the outdoor industry. Non-exhibiting manufacturers, sponsors, and non-profit organizations may attend under the appropriate registration category, and approved media can apply for a complimentary press badge.
How do I register and are there group discounts?
You register online through Switchback's official registration portal, where current pass options and pricing are listed. If a retailer sends three or more employees, each qualifies for a discounted group rate by contacting the Attendee Relations Coordinator.
What makes Switchback different from other outdoor trade shows?
A major differentiator is its education-first approach, offering dozens of actionable sessions for outdoor specialty executives, owners, managers, buyers, and associates. It also emphasizes a central, accessible location, creative networking events, and an intimate, community-focused feel.
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