The HFA Show - Health & Fitness Association 2027
Event Date
March 10–12, 2027
Location
Las Vegas, NV
About This Show
AI-drafted summaryThe HFA Show is the annual convention and trade show of the Health & Fitness Association (HFA), the leading global trade organization for gyms, health clubs, fitness studios, and wellness businesses. Formerly known as IHRSA, the HFA's mission is to grow, promote, and protect the industry while advancing global health through physical activity. The 2027 edition returns to Las Vegas.
The show brings together industry leaders, operators, suppliers, innovators, educators, and decision-makers from around the world to discover what's next for health and fitness. Attendees include the presidents, CEOs, and senior executives of the largest health club groups in the world, as well as thousands of independent club and studio operators who have the drive and ambition to propel their businesses to the next level. The audience also spans equipment manufacturers, technology and recovery brands, trainers, franchise executives, and investors.
The HFA Show is world-renowned for its vibrant trade show, motivational keynote speakers, expert educational sessions, and lively networking events, traditionally featuring hundreds of trade show exhibitors from around the globe, as well as dozens of education sessions taught by some of the industry's most successful individuals. It is widely regarded as the fitness industry's largest annual gathering, making it a key destination for education, product discovery, and dealmaking.
Show Highlights
The HFA Show combines a large expo floor with a full conference program and signature networking events. Highlights based on recent editions include:
- Trade show floor — With more than 400 exhibiting companies, the trade show floor buzzes with groundbreaking products, services, and solutions.
- Innovation Alley & Pitchfest — Startup companies in Innovation Alley participate in a Pitchfest each day of the trade show, with winners receiving a complimentary booth at the following year's HFA Show.
- Live experiences — The show floor also features group exercise classes and early-morning workouts, bringing energy to the event while giving attendees the chance to experience new training formats and equipment firsthand.
- Keynotes and education — motivational keynote speakers plus expert sessions grouped into eight tracks: staff management, sales and marketing, research and advocacy, technology and operations, programming, retention and experience, leadership and career growth, and industry partners.
- Special features — recent shows introduced the HFA Hall of Fame, the Pickleball Pavilion, and the Experience Stage, along with the Rick Caro Financial Panel and a New Product Zone.
Attendance
At the 2025 edition (the first under the HFA Show name), the show welcomed nearly 10,000 attendees, 363 exhibitors, 50 sponsors, and 215 speakers from around the world for three days at the Mandalay Bay Resort in Las Vegas. The show drew a global audience with six international forums and a Global Advocacy Summit. The audience is made up of health club and studio owners, senior executives, managers, personal trainers, group exercise instructors, and industry suppliers.
Registration
Registration for The HFA Show 2027 was not yet open at the time of research. Prospective attendees can complete a form on the official site to receive updates and be among the first to know when registration, exhibit sales, sponsorship opportunities, and other details become available.
Based on past editions, several pass types are typically offered, covering trade-show-only access and full conference programs, with discounts for HFA members. In prior years, HFA members who registered by an early deadline could get free trade show access, as well as the lowest pricing on the conference program. Continuing education credits have also been offered. Check the official site for confirmed 2027 pricing and deadlines.
History
The event traces its roots to 1981, when it launched under the International Racquet Sports Association (IRSA). The organization was originally known as IRSA—the International Racquet Sports Association—and was renamed IHRSA in 1994, the result of a merger of the National Court Clubs Association and the National Tennis Association. Most attendees at the first show were from tennis and racquetball clubs, and the trade show itself was filled with tennis and racquetball-related exhibitors.
As part of its evolution, the Health & Fitness Association renamed its convention and trade show, formerly called IHRSA, as The HFA Show. The Health & Fitness Association closed out The HFA Show 2025—its renamed and reimagined global conference and trade show—welcoming nearly 10,000 attendees, 363 exhibitors, 50 sponsors, and 215 speakers at the Mandalay Bay Resort in Las Vegas. The HFA Show 2026 took place March 16-18, 2026, in San Diego, and the event returns to Las Vegas for 2027.
Frequently Asked Questions
When and where is The HFA Show 2027?
The HFA Show 2027 takes place March 10-12, 2027, at Mandalay Bay in Las Vegas, Nevada. It is the annual convention and trade show of the Health & Fitness Association.
Who should attend The HFA Show?
The show is aimed at health club and studio owners, senior executives, managers, personal trainers, and group exercise instructors, along with equipment manufacturers, technology and recovery brands, franchise executives, and investors. It brings together industry leaders, operators, suppliers, innovators, and educators from around the world.
Is The HFA Show the same event that used to be called IHRSA?
Yes. The Health & Fitness Association, formerly known as IHRSA, renamed its annual convention and trade show as The HFA Show. The organization's mission and event remain the same under the new brand.
How do I register for The HFA Show 2027?
As of research, 2027 registration was not yet open. You can complete a form on the official HFA site to receive updates on registration, exhibit sales, sponsorships, hotels, and deadlines as they become available. In past years, HFA members received discounted rates and early-bird perks.
How big is The HFA Show and what can I expect?
It is regarded as the fitness industry's largest annual gathering. The 2025 edition welcomed nearly 10,000 attendees, 363 exhibitors, 50 sponsors, and 215 speakers, featuring a large trade show floor, keynote speakers, education sessions across eight tracks, live workouts, Innovation Alley Pitchfest, and extensive networking.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement