The Keystone Automotive BIG Show 2027
Event Date
February 19–20, 2027
Location
Aurora, CO
About This Show
AI-drafted summaryThe Keystone Automotive BIG Show is a B2B trade event that brings the automotive aftermarket industry together to explore top brands, discover new products, and connect face-to-face with the suppliers and partners that drive the industry forward. Organized by Keystone Automotive Operations (an LKQ company), the show centers on an exhibit hall packed with leading aftermarket parts and accessory manufacturers, plus networking events, keynotes, and show-only deals.
The show is built for aftermarket professionals ready to connect, learn, and grow their business. It is aimed at dealers, shop owners, buyers, and decision-makers looking to source the right products, maximize pricing, and stay competitive. Importantly, the BIG Show is not open to the general public — it is an invite-only event for current or prospective Keystone Automotive customers and their approved suppliers.
Attendees come to lock in exclusive show-only promotions designed to protect margins and grow sales, see new products and innovations firsthand, and have real conversations with suppliers and industry leaders. Beyond the show floor, the experience includes a New Products Showcase, networking receptions, giveaways, Power Hours, and live entertainment — all designed to keep business moving forward.
Show Highlights
- Exhibit Hall featuring the automotive aftermarket's leading suppliers and newest products
- Exclusive show-only deals and promotions designed to maximize margins and drive sales
- New Products Showcase and a New Products Breakfast to spotlight the latest innovations
- Keynotes and a Keystone Speaker session in the Colorado Ballroom
- Networking events, including an Opening Activity, Closing Reception, and a WeatherGuard Concert
- Giveaways and Power Hours on the show floor
- On-site Pack & Ship area to send catalogs, flyers, brochures, and samples back to your store free of charge
Registration
The BIG Show is invite-only and not open to the general public; it is open to current or prospective Keystone Automotive customers and approved suppliers.
- Attendees: If you are a current or prospective customer, contact your sales consultant to register.
- New customers (US): call (800) 242-6987.
- New customers (Canada): call (855) 687-2262. Se habla español: (800) 521-9910.
- Exhibitors/suppliers: current partners should contact their Category Manager for booth space and sponsorship details; new suppliers of aftermarket parts or accessories can call (800) 432-8063.
Once registered, attendees receive confirmation details from the Keystone Automotive Events Team, and hotel reservations are arranged through your sales representative or the exhibitor booking link to secure the group rate. Badges are picked up on-site at the Registration Desk and must be worn at all times on the show floor.
Frequently Asked Questions
When and where is the 2027 Keystone Automotive BIG Show?
The show takes place February 19-20, 2027 at the Gaylord Rockies Resort & Convention Center, 6700 N Gaylord Rockies Blvd, Aurora, CO. Registration opens on-site on Thursday, February 18, 2027.
Who can attend the BIG Show?
The BIG Show is not open to the general public. It is an invite-only event for current or prospective Keystone Automotive customers and approved suppliers, aimed at dealers, shop owners, buyers, and decision-makers in the automotive aftermarket.
How do I register?
Current or prospective customers should contact their sales consultant to register. New customers in the US can call (800) 242-6987, new customers in Canada can call (855) 687-2262, and Spanish-speaking callers can reach (800) 521-9910.
How can my company exhibit at the BIG Show?
The show is open to current and approved prospective suppliers. Existing partners should contact their Category Manager for booth space and sponsorship details, while new suppliers of aftermarket parts or accessories can call (800) 432-8063.
What makes the BIG Show worth attending?
Attendees can lock in exclusive show-only deals, discover new products and top brands, and have face-to-face conversations with suppliers and industry leaders. The event also features keynotes, a New Products Showcase, networking receptions, giveaways, and a WeatherGuard Concert.
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