The NAMM Show 2027

The NAMM Show reported attendance of 63,000+ for its 2025 edition, and the show promotes 4,400+ exhibiting brands. NAMM has noted a 41% increase in international attendance between 2023 and 2024, with attendees traveling from more than 100 countries. The audience is trade-focused, made up of music retailers, distributors, buyers, pro audio and live event professionals, artists, educators and press.

Registration for The 2027 NAMM Show was not yet open at the time of research. NAMM invites prospective attendees to sign up on the official website to be notified when registration opens, providing their name, email, organization and profession (such as audio production, music educator, music student, house of worship, entertainment technology, music business and retail, or nonprofit).

The NAMM Show is a trade event, and admission is generally limited to music industry professionals — owners, suppliers, distributors, press, endorsed artists and guests of NAMM member companies. Exhibitors and brands interested in reserving booth space or sponsorships can do so through the exhibit section of the NAMM website.

The event traces its origins to 1902, when the first convention of the association that became NAMM was held in Baltimore. The organization was founded as an association of music merchants and has grown over more than a century into the global music products industry's leading gathering.

The show resumed in 1946 at the Palmer House Hilton in Chicago, and NAMM later added additional annual conventions, including a Western Market. Today the winter NAMM Show is held each January at the Anaheim Convention Center in Anaheim, California, and has become one of the world's largest trade shows for music products, complemented over the years by summer sessions and international events.