Toy Fair New York - The Toy Association 2027

Toy Fair welcomes tens of thousands of buyers, retailers, manufacturers, inventors, licensors, and media professionals. The audience includes manufacturers, retailers, the global press, sales representatives, licensors, inventors, designers, and financial professionals. More than 1,000 members of the global press attend. According to the organizer, the U.S. toy industry generates $155.7 billion in annual U.S. economic impact and is part of a global market that reached $111.8 billion in retail sales in 2024.

Toy Fair offers both member and non-member exhibitor pricing, with cost varying based on a company's membership status with The Toy Association.

• Raw space: $40 per square foot (member discount is the lower of the maximum discount stated at membership renewal or $11 times the square footage requested).
• Tabletop: $2,100 member / $2,800 non-member.
• First-time exhibiting: $4,000, which includes a 10 x 10 square-foot exhibiting space and a one-year membership with The Toy Association.

Non-exhibiting manufacturer badges are also available: members receive 2 complimentary badges ($500 per person after that), while non-members pay $3,900 per person, with a maximum of two non-member badges per company.

Registration takes place exclusively online through the official Toy Fair registration site. Key points:

1. Toy Fair is open to the trade only — consumers are not eligible, and no one under 18 may attend except approved Content Creators or Kid Demonstrators ages 5-17.
2. All attendees must qualify based on their primary business role, and credentials (in English) must be submitted for every registrant.
3. Single-day passes are not offered — all badges are valid for all four days of the event.
4. Unique email addresses are required for every registrant.
5. Badges are not mailed in advance; they are picked up at designated locations within the Javits Center.
6. Trade Guest and Non-Exhibiting Company fees are non-refundable after January 31, 2027 — cancellations must be submitted in writing on or before that date for a full refund. Substitutions from the same company are permitted with the required credentials.

Toy Fair New York, also known as the North American International Toy Fair, has served as the toy industry's central marketplace for more than a century. Owned and operated by The Toy Association, it remains the largest and most comprehensive play-focused trade event in the Western Hemisphere. Over its long history it has grown into the annual gathering point for the entire global toy community, drawing tens of thousands of industry professionals to New York City each year.