United Soccer Coaches 2027
Event Date
January 20–23, 2027
Location
Kansas City, MO
About This Show
AI-drafted summaryThe United Soccer Coaches Convention is the annual gathering of the United Soccer Coaches association, billed as the world's largest annual gathering of soccer coaches. The 2027 edition runs January 20–23, 2027 at the Kansas City Convention Center in downtown Kansas City, Missouri. Soccer coaches, administrators, and referees of all levels are invited to unite with their soccer community for a four-day convention experience in Kansas City, Missouri.
From expert-led lectures and live field coaching demonstrations to the newest gear and cutting-edge technology showcased in the Exhibit Hall, the Convention is an essential event for anyone looking to elevate their soccer knowledge and strengthen their coaching résumé. The program blends coaching education, business, networking, and awards recognition into a single event.
The Convention appeals to the entire soccer community. The combined convention also draws youth soccer audiences, as US Youth Soccer brings the annual US Youth Soccer Workshop to the United Soccer Coaches Convention. Whether you coach at the youth, high school, college, or professional level, the event offers actionable tactics, professional development, and connections across the national coaching community.
Show Highlights
- Coaching Education: Presented by world-class presenters, the collection of over 100 lecture sessions and field demonstrations offers coaches at every level something to bring back to their own training sessions. Marketing materials for the event reference an even larger slate, with sessions crafted with your coaching level and desired topics in mind, and a collection of over 200 lecture sessions and field demonstrations.
- The Business of Soccer: Featuring vendors from all corners of the soccer landscape, the expansive Exhibit Hall allows attendees to test out products and find solutions to assist with daily coaching and administrative duties.
- Building Connections: The Convention features socials, meal functions, and award ceremonies that allow attendees to make lasting connections with other coaches and administrators.
- Award Recognition: The association recognizes excellence in soccer, academics, and service to the game through a multitude of awards events and installations.
- Special Topics Diplomas: Full registrants can receive up to two United Soccer Coaches Special Topics Diplomas by completing the required sessions.
Attendance
The Convention is described as "The World's Largest Annual Gathering of Soccer Coaches." Held in mid-January, the event attracts more than 12,000 attendees for live field demonstrations and lecture sessions, networking socials, coaching diploma training classes, and a large soccer-only trade show, with more than 300 companies displaying soccer equipment, technology and services. When Kansas City previously hosted in 2022, attendees could expect more than 200 sessions from educators, coaches and administrators, with topics ranging from refining coaching style to addressing athletes' mental health.
Registration
Registration for the 2027 Convention is open online through the official registration portal. Full Registration includes access to all Convention education sessions, the ability to receive up to two Special Topics Diplomas by completing required sessions, unlimited access to the Exhibit Hall, and an on-site attendee T-shirt while supplies last.
United Soccer Coaches members receive an exclusive $50 discount on Convention registration. Member pricing tiers are:
- Early Bird – $395 (increases October 1, 2026)
- General – $445 (increases December 1, 2026)
- Last Chance Pre-Registration – $515 (increases January 16, 2027)
- On-site – $615
Non-member pricing runs $445 (Early Bird), $495 (General), $565 (Last Chance), and $665 (on-site). Single Day Passes ($250) are only available on-site at General Registration and are not eligible for Special Topics Diplomas. Exhibit-Hall-only passes are also available ($50 Thursday; $75 Friday–Saturday). Ticketed meal functions include the Awards Ceremony ($80), High School Coaches Breakfast ($40), Coaches of Women's Soccer Breakfast ($40), and the All-America Ceremony ($40).
History
United Soccer Coaches traces its roots to the National Soccer Coaches Association of America (NSCAA). The NSCAA was rebranded as United Soccer Coaches on August 2, 2017. As the group announced its new name in Chicago in 2017, it listed host sites for the annual convention through 2032: Philadelphia (2018, 2023, 2026, 2030), Chicago (2019, 2025, 2031), Baltimore (2020, 2028, 2032), Anaheim (2021, 2024, 2029), and Kansas City (2022, 2027).
On August 26, 2020, the association announced that the 2021 Convention would take place online in a digital format; it had originally been scheduled for Anaheim, California, but the in-person event was canceled due to the COVID-19 pandemic. Kansas City is a significant home for the organization — the city served as the 2022 host and is the proud home of United Soccer Coaches' national office. The 2028 Convention will be held in Baltimore, Maryland.
Frequently Asked Questions
When and where is the 2027 United Soccer Coaches Convention?
The 2027 United Soccer Coaches Convention takes place January 20–23, 2027, at the Kansas City Convention Center (Bartle Hall) in downtown Kansas City, Missouri.
Who should attend the Convention?
Soccer coaches, administrators, and referees of all levels are invited to attend. The event serves the youth, high school, college, and professional soccer community, and the US Youth Soccer Workshop is held alongside the Convention.
How much does registration cost and how do I register?
Registration is available online through the official portal. Member Early Bird registration is $395 and non-member Early Bird is $445, with prices rising at deadlines on October 1, 2026, December 1, 2026, and January 16, 2027. United Soccer Coaches members receive a $50 discount.
What does my Convention registration include?
Full registration includes access to all education sessions, the ability to earn up to two Special Topics Diplomas by completing required sessions, unlimited access to the Exhibit Hall, and an on-site attendee T-shirt while supplies last. Meal functions and single-day passes are available separately.
How do I get to the venue and where should I stay?
Kansas City International Airport (MCI) is about 20 minutes from downtown, and Amtrak's Union Station is nearby. United Soccer Coaches offers exclusive rates at official Convention hotels within walking distance or a short ride on the free KC Streetcar, with a housing-block link sent in your registration confirmation.
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