Vacation Rental Management Association - VRMA Annual Convention 2026

VRMA does not publish a confirmed attendee figure for the 2026 Nashville edition. Historically, the association's annual conference has been the largest event in the professionally managed vacation rental industry. The VRMA describes the International Conference as an event with 2,000+ vacation rental professionals in attendance. Other industry coverage has cited 2,500+ vacation rental professional attendees at the conference. Audience is primarily professional vacation rental property managers, associate members, and supplier companies, drawn from the U.S. and internationally.

VRMA publishes attendee/exhibitor registration rates rather than a simple per-booth price list, and notes that exhibit booth allotment codes are assigned by booth size. Registration rates for exhibiting personnel are tiered (Limited Release, Regular, Last Call):

• Exhibiting Supplier Member: $900 (Limited Release), $1,100 (Regular), $1,250 (Last Call)
• Exhibiting Supplier Non-Member: $1,250 (Limited Release), $1,450 (Regular), $1,600 (Last Call)

Exhibitors are not eligible for the group registration discount. For booth space and sponsorship packages, VRMA directs prospective exhibitors to contact its sales team via the Exhibit & Sponsorship Opportunities page and vrmaexhibits@vrma.org.

Registration is open online through the official VRMA registration portal (vrma.swoogo.com/VRMA26AC). Rates are offered on a first-come, first-served basis in limited quantities across three tiers — Limited Release, Regular, and Last Call — with pricing automatically stepping up as each level sells out.

Approximate rates include:

• Member Property Manager & Associate: $1,150 (Regular) / $1,300 (Last Call)
• Non-Member Property Manager & Associate: $1,350–$1,700
• Supplier Member: $1,300–$1,650
• One Day Pass (Vacation Rental Managers only): $700 member / $1,500 non-member
• Guest Pass (social events only): $350

Money-saving options:

1. Join VRMA to receive $200 off your registration.
2. Register a group (bring one or more colleagues) for 20% off all registrations — not available to exhibitors or one-day passes.
3. Add an optional pre-conference Learning Lab (limited to 50 participants each).

Questions can be directed to registration@vrma.org.

The convention is produced by the Vacation Rental Management Association. Founded in 1985, VRMA is an international, professional trade association of the vacation and holiday rental property management and hospitality industries. In 2025, VRMA marked its 40th anniversary, a milestone reflecting four decades of innovation, growth, and collaboration in the vacation rental industry.

Over the years the annual conference has grown into the flagship gathering of the STR sector. Earlier editions drew roughly 1,000 attendees in the mid-2010s and later surpassed 1,700, before growing to the 2,000–2,500+ range in recent years. Recent host cities include Las Vegas (2025) and Phoenix (2024), with the 2026 edition heading to Nashville, Tennessee.