Vinitaly. USA 2026
Event Date
October 26–27, 2026
Location
New York, NY
Expected Exhibitors
250
About This Show
AI-drafted summaryVinitaly.USA is a business-to-business Italian wine trade show that brings producers from across Italy directly to the North American market. New York City is the city chosen by Veronafiere-Vinitaly and the Italian Trade Agency (ITA) for the third edition of Vinitaly.USA, scheduled for Monday 26 and Tuesday 27 October 2026 at Pier 36. After two editions in Chicago, Vinitaly.USA continues its development path by landing in New York City as a natural evolution of a project built in phases, maintaining continuity of format, objectives and positioning.
Vinitaly.USA 2026 is aimed at producers, consortia, importers, distributors, Ho.Re.Ca operators and institutional stakeholders interested in participating in a project that focuses on quality, content and long-term relationships, contributing in a concrete way to the development of Italian wine in the United States. The format centers on two intensive business days. Two high-impact business days feature professional tastings, market-focused masterclasses, B2B meetings, and targeted networking, all created to showcase wines, strengthen brand positioning, and accelerate entry or growth in the U.S. market.
For exhibitors, the appeal is direct access to a concentrated pool of decision-makers. Exhibiting at Vinitaly.USA means gaining direct access to qualified buyers, importers, distributors, and key decision-makers from the North American market, within an event designed to foster effective meetings and long-term commercial relationships.
Show Highlights
Vinitaly.USA 2026 is built around focused, high-value business engagement rather than a large open-to-the-public format. Key features include:
- Professional tastings showcasing wines from Italy's leading regions and appellations.
- Market-focused masterclasses led by experts to deepen knowledge of Italian wine regions, grape varieties, and producer stories.
- B2B meetings and targeted networking connecting wineries with importers, distributors, and Ho.Re.Ca professionals.
- Roughly 40 hand-selected buyers representing major markets across North America.
The event has attracted 250 exhibitors representing Italy's leading wine regions and appellations and is moving toward a sell-out of its 11,000 square meters of available exhibition space. The New York edition is also positioned within Veronafiere's wider promotional strategy. The strategy combines the promotion of Italian wine with the enhancement of wine tourism with Vinitaly Tourism and the development of quality extra virgin olive oil with SOL Expo.
Attendance
Vinitaly.USA targets a premium, professional audience concentrated in one of the most important U.S. wine markets. To date, the 2026 edition has attracted 250 exhibitors representing Italy's leading wine regions and appellations. Buyer participation is deliberately curated: the third edition was presented to roughly 40 hand-selected buyers representing major markets across North America.
Market demographics cited by the organizer for the New York audience: 37% of high-spending consumers declare an annual income of up to $149,000 and 32% over $150,000; wine consumption is frequent, between two and five times a week for 44% of respondents, with an average expenditure per bottle of more than $30 for more than half of the sample. The State of New York represents 6.5% of total wine consumption in the United States, positioning itself as the third national market after California and Texas.
Registration
Vinitaly.USA is a trade-focused event; registration is handled through the official Vinitaly.USA pages on vinitaly.com. Note the following important admission condition: persons under the age of 21 are not permitted to access the event.
Producers wishing to take part can apply through the "Exhibit at Vinitaly.USA" section of the official website, as the event is designed for wineries seeking access to the U.S. market. Buyers, importers, distributors, and Ho.Re.Ca professionals should register via the official event site to arrange access and B2B meetings. Specific ticket tiers and deadlines are not published in the sources reviewed.
History
New York City is the city chosen by Veronafiere-Vinitaly and the Italian Trade Agency (ITA) for the third edition of Vinitaly.USA, scheduled for October 2026 at Pier 36; after two editions in Chicago, Vinitaly.USA continues its development path by landing in New York City as a natural evolution of a project built in phases. Chicago represented an effective context to start Vinitaly.USA with a B2B approach of national scope.
The move to New York reflects a deliberate scaling-up. The choice of New York City is in response to a precise market logic: the area brings together importers, distributors with multi-state coverage, central purchasing centers and catering and retail groups active in several markets, and decisions made in New York have a direct impact on commercial strategies at the national level. Vinitaly.USA is an extension of the flagship Vinitaly fair, which Veronafiere has hosted in Verona for nearly six decades.
Exhibitors
Exhibitor Information
Detailed exhibitor list is being compiled. Check back soon or visit the official show website for the most current information.
Last updated: August 4, 2026
Venue & Travel
Venue
Pier 36
299 South Street
Pier 36 is a 70,000 sq ft "state of the art" sports and entertainment facility located on South Street (off the FDR Drive) in Manhattan's Lower East Side. The facility is equipped with a fully redundant multi-Gigabit network with an Aruba Wi-Fi system designed to accommodate thousands of simultaneous users, and has a 15,000 sq ft deck overlooking the East River with views of downtown Manhattan, South Street Seaport, the Manhattan and Brooklyn Bridges, and the Statue of Liberty. The 2026 event offers roughly 11,000 square meters (about 118,000 square feet) of exhibition space.
Parking
Pier 36 has a 55,000 sq ft parking lot that can be utilized for parking, loading, or can be tented for additional space. Additional paid parking garages are located nearby in the Lower East Side and can be reserved in advance through services such as SpotHero and BestParking. Options include garages roughly 0.28 miles away at 250 South Street and 0.42 miles away at 24 Columbia Street, among others within walking distance.
Getting There
Pier 36 is located on South Street, off the FDR Drive. By subway, take the F train to the East Broadway station, then walk south toward South Street to reach the pier. After exiting East Broadway station, head west toward the intersection with South Street, turn left and walk about 0.3 miles to 299 South Street; alternatively, the M15 or M22 bus serves the area. The NYC Ferry also stops nearby, and there are bike-share stations and bike racks at the venue. The three New York–area airports—JFK, LaGuardia (LGA) and Newark (EWR)—all offer connections into Lower Manhattan by rideshare or public transit.
Nearby Hotels
Pier 36 sits in Manhattan's Lower East Side, with numerous hotels within walking distance and many more a short ride away in the Financial District and Chinatown. Nearby accommodation options include properties about 0.40 miles away at 154 Madison Street, 0.43 miles at 95 Henry Street, 0.52 miles near 150 Delancey Street, and others within roughly a half-mile radius. Downtown Manhattan hotels such as those in the Financial District (near Wall Street) are also convenient, offering easy transit access to the venue.
Frequently Asked Questions
When and where is Vinitaly.USA 2026 taking place?
Vinitaly.USA 2026 takes place on Monday, October 26 and Tuesday, October 27, 2026, at Pier 36 (299 South Street) in the Lower East Side of New York City. It is the third edition of the event and the first to be held in New York, after two prior editions in Chicago.
Who should attend Vinitaly.USA?
The event is aimed at Italian wine producers, consortia, importers, distributors, and Ho.Re.Ca (hotel, restaurant, and catering) operators, along with institutional stakeholders. It is a business-to-business event, and persons under the age of 21 are not permitted to attend.
Who organizes Vinitaly.USA and how many exhibitors are expected?
It is organized by Veronafiere-Vinitaly in collaboration with the Italian Trade Agency (ITA). The 2026 edition has attracted 250 exhibitors representing Italy's leading wine regions and appellations, nearly selling out its 11,000 square meters of exhibition space.
What happens at the event?
The two business days feature professional tastings, market-focused masterclasses, B2B meetings, and targeted networking designed to connect wineries with qualified North American buyers. Around 40 hand-selected buyers from major North American markets are involved.
How do I get to Pier 36?
Pier 36 is off the FDR Drive on Manhattan's Lower East Side. The nearest subway is East Broadway (F train), about a 10-minute walk, with Grand St (B, D) and Delancey/Essex (J, M) stations also nearby; several bus routes serve the area, and the venue has a large adjacent parking lot.
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