White & Private Label World Expo 2026
Event Date
September 30 – October 1, 2026
Location
New York, NY
About This Show
AI-drafted summaryThe White & Private Label Expo is a large-scale product sourcing trade show held in New York City. It brings together hundreds of manufacturers with thousands of retailers, online sellers, and ecommerce professionals, connecting attendees with white label suppliers and private label manufacturers across key sectors. Buyers can source everything from low minimum-order-quantity (MOQ) white label products to large-scale custom private label production.
The event is aimed at retailers, e-commerce entrepreneurs, online sellers, and business owners looking to start, grow, or scale their retail operations. Alongside the exhibition, a hand-selected group of industry experts deliver seminars and keynote sessions on e-commerce, retail, white label, and logistics.
The White & Private Label Expo is co-located with three other leading retail and e-commerce events — Smart Retail Tech, E-commerce Packaging and Labeling, and Retail Supply Chain & Logistics Expo — and a single free ticket grants access to all four shows. Held at the Javits Center, the combined event serves as a one-stop destination for retail and ecommerce solutions, from product sourcing to delivery and everything in between.
Show Highlights
Key features of the show include:
- Product manufacturers — Product categories on the show floor span Health & Beauty, Tech & Electronics, Vitamins & Supplements, Pet Products, Home & Kitchen, Food & Drink, Office Supplies, Cleaning & Household, Toys & Games, Baby Products, and Clothing & Apparel.
- Expert speakers — Hundreds of hours of talks from industry experts cover topics from AI integration to logistics and retail innovation.
- Speed Networking — A fast-paced format billed as "60 seconds, 60 minutes, 60 connections," letting attendees network with dozens of fellow business professionals in about an hour.
- Masterclasses and Show Awards are also part of the program.
Confirmed 2026 speakers include leaders from major brands such as Brett Richardson, Director of E-Commerce Growth & Marketing Analytics at Bragg Live Food Products, Bryan Collins of Google, David Heath (Co-Founder and Executive Chairman of Bombas), Jillian Jensen of Gopuff, Margaret Yuan of Estée Lauder, Mattia Miglio of Alibaba.com, Nandini Nandakumar of Diageo, Nour Semaan of Holt Renfrew, Pinar Kucukyilmaz of FreshDirect, and Suzana Gorenc of L'Occitane Group.
Attendance
According to the organizer, the New York edition draws a large, buyer-focused audience. The White & Private Label Expo New York is expected to bring together 6,000+ online sellers, e-commerce professionals and business owners looking to purchase solutions in the retail, e-commerce and white & private label space. The organizer also reports that 95% of attendees have buying power and that exhibitors generate an average of 164 leads.
Registration
Registration is free. A single free ticket provides access to the White & Private Label Expo and all three co-located shows — Smart Retail Tech, E-commerce Packaging and Labeling, and Retail Supply Chain & Logistics Expo.
- Visit the official website and click the "Free Tickets" link.
- Complete the online registration form to receive your pass.
Businesses wishing to exhibit or sponsor can register their interest separately through the "Become an Exhibitor" and "Become a Sponsor" pages on the show website.
History
The show is organized by Business Show Media, a UK-based events company with a long history in the B2B events sector. Originally launched as a monthly business magazine, the company rebranded as Business Show Media Ltd. after the internet impacted magazine sales, then pivoted to the events industry in 2000. Since then, its events have grown from 1,000 visitors and 150 exhibitors to 25,000 visitors and 750 exhibitors at its flagship London show. The company operates a world series spanning multiple international locations including London, Amsterdam, Singapore, Sydney, and Miami. For over 25 years, its events have connected business owners and entrepreneurs with industry knowledge and insights.
Frequently Asked Questions
When and where is the White & Private Label Expo taking place?
The show takes place September 30 and October 1, 2026, at the Jacob K. Javits Convention Center, 655 W. 34th Street, New York, NY 10001. Show hours are 10am–5pm on Wednesday, September 30, and 10am–4pm on Thursday, October 1.
How much does it cost to attend?
Attendance is free. A single free ticket also grants access to the three co-located shows: Smart Retail Tech, E-commerce Packaging and Labeling, and Retail Supply Chain & Logistics Expo. You can register through the Free Tickets link on the official website.
Who should attend the White & Private Label Expo?
The event is designed for retailers, online sellers, e-commerce professionals, and business owners looking to source white label and private label products. It suits anyone wanting to start, grow, or scale a retail or e-commerce business.
What products and features can I expect at the show?
Exhibitors span categories including health & beauty, tech & electronics, supplements, pet products, home & kitchen, food & drink, apparel and more. The program also includes expert speaker sessions, masterclasses, show awards, and speed networking.
How do I get to the Javits Center?
The 7 train stops at 34th Street–Hudson Yards, about a 5-minute walk from the venue. The center is reachable from LaGuardia, JFK, and Newark airports by taxi, rideshare, or transit, and 24-hour parking is available at the Premium Parking lot at 700 W 34th St.
From the blog
Recent guides and industry insights for exhibitors and planners.
August 6, 2026Trade Show Lead Capture: What Actually Works
Why scan counts mislead, the three questions that qualify a visitor in thirty seconds, and the 48-hour follow-up window where trade show ROI is won or lost.
Read more
July 30, 2026Drayage Explained: The Trade Show Cost Nobody Warns You About
What material handling actually pays for, why it is billed per hundredweight, the surcharges that double estimates, and six decisions that genuinely reduce it.
Read more
July 23, 2026How to Choose the Right Trade Show for Your Business
Attendance numbers are close to useless on their own. Five questions that tell you whether a show will work, and how to build a portfolio instead of a list.
Read more
July 16, 2026The 12-Month Trade Show Planning Timeline
Every deadline that matters, counted backwards from show open — including the advance-order deadline that saves 20–40% and the 48-hour window that decides your ROI.
Read more
July 9, 2026Trade Show Booth Sizes Explained: 10x10 to Island
What each booth size actually gives you, the height and setback rules that catch first-timers, and how to size a booth from your staffing rather than your budget.
Read more
July 2, 2026What Does It Actually Cost to Exhibit at a Trade Show?
A line-by-line breakdown of the nine costs of exhibiting — including drayage and staff time, the two that blow up budgets and never appear in the quote.
Read more
June 10, 2026Top Trade Shows in Las Vegas in 2026
A guide to the biggest trade shows and exhibitor opportunities in Las Vegas through 2026 — dates, industries, exhibitor counts, and what each show is best for.
Read more- September 2, 2025tradeshows.fyi
Trade Shows Demystified: Your Ultimate Guide to Exhibiting, Attending, and Everything in Between
Introduction to Trade Shows Trade shows serve as significant events in various sectors, acting as a focal point
Read on tradeshows.fyi 
November 14, 2024tradeshows.fyi10 Essential Tips for Successfully Attending Trade Shows
10 Essential Tips for Attending Trade Shows Attending trade shows offers a unique platform to showcase products, network,
Read on tradeshows.fyi- November 13, 2024tradeshows.fyi
The Ultimate Trade Show Exhibitor Checklist: Planning, Preparation, and Execution
Trade Show Exhibiting Checklist Trade shows present a unique opportunity for exhibitors to showcase their products, network with
Read on tradeshows.fyi
Advertisement