Wisconsin Food & Hospitality Expo 2027
Event Date
March 10–10, 2027
Location
West Allis, WI
About This Show
AI-drafted summaryThe Wisconsin Food & Hospitality Expo (WF&HE) is a one-day B2B trade show that brings the food, beverage, hospitality and bakery industries together under one roof. Billed as Wisconsin's only fresh food expo combining foodservice and retail, it is built around sourcing products and services, networking, and discovering trending ideas to grow attendees' businesses. The 2027 edition runs March 10, 2027, from 9am to 3pm at State Fair Park in West Allis, WI.
The Expo is a trade-only event open to decision makers across the foodservice, retail, bakery and restaurant industries. Typical attendees include restaurants, bakeries, delis, coffee shops, catering and banquet operators, quick service and fast food, bar and grills, mini marts, c-stores, food halls and grocery stores.
Attendees experience a diverse mix of exhibits spanning food, beverage, equipment, services and technology, plus over a dozen education sessions, hands-on Pastry Studio demos, BevX beverage talks, the Liquid Lounge sampling area, the Something Special from Wisconsin Pavilion, and creative cake and bakery competitions. Registration is all-inclusive, covering every activation on the show floor, making it a valuable, fast-paced day for anyone who serves and sells food and beverage.
Show Highlights
Key features of the Wisconsin Food & Hospitality Expo include:
- Exhibit floor — a diverse mix of exhibits covering food, beverage, equipment, services and technology, with 25% of the exhibits reported as brand new.
- Education sessions — over a dozen sessions in Quick Bites, Big Bites and Super Sessions formats on trending topics such as cost management, business operations and marketing.
- Pastry Studio — four hands-on pastry demonstrations.
- Liquid Lounge — sampling of wine, beer, cocktails and mocktails.
- BevX Live! — talks and demos on trends in bar sales and beverages.
- Something Special from Wisconsin Pavilion — sourcing local suppliers and building sustainability programs.
- Creative cake & bakery competitions — showcasing bakery talent.
Registration is all-inclusive, so admission covers every activation on the show floor.
Booth Pricing
Exhibit space is sold as an all-inclusive 10x10 booth package that includes an 8' high backwall of drape and 3' high divider drape, one 2'x8'x30" skirted table, one chair, one wastebasket and two exhibitor badges. Multiple booths are welcome.
Booth pricing for the 2027 Expo:
- $900 — WBA and WRA members
- $1,200 — non-members
- $200 additional for corner booths
WBA and WRA members should contact their membership association for a member promo code before reserving.
Registration
Admission is trade-only and open to industry decision makers within foodservice, retail, bakery and restaurant businesses. Attendee pricing:
- $29 — Wisconsin Restaurant Association (WRA) members
- $34 — not-yet-members
Members save by entering a promo code during registration; those who need a code can email the WRA. Online registration stays open through the day of the Expo. At the time of research, the attendee registration link was marked "Coming Soon."
Exhibitors reserve space online through the Expo's ExpoGenie exhibitor portal. For attendee membership questions, contact the Wisconsin Restaurant Association (608.216.2809) or the Wisconsin Bakers Association (414.258.5552).
History
The Wisconsin Food & Hospitality Expo is produced by the Wisconsin Restaurant Association (WRA) together with the Wisconsin Bakers Association (WBA). The organizers cite the WRA's long track record of running the Midwest Foodservice Expo for 87 years before COVID, plus a production team with more than 86 years of collective trade show experience. The WF&HE continues that legacy as a fast-paced, one-day event combining foodservice and bakery audiences.
Frequently Asked Questions
When and where is the Wisconsin Food & Hospitality Expo 2027?
The Expo takes place on March 10, 2027, from 9am to 3pm at the State Fair Park Exposition Center, 8200 W Greenfield Ave, West Allis, WI 53214.
Who should attend the Expo?
It is a trade-only event for decision makers in foodservice, retail, bakery and restaurant businesses, including restaurants, bakeries, delis, coffee shops, catering, quick service, bars and grills, c-stores, food halls and grocery stores. Attendees must be 18 or older, and children are not permitted.
How much does admission cost and how do I register?
Admission is $29 for Wisconsin Restaurant Association members and $34 for not-yet-members, with members using a promo code to save. Online registration stays open through the day of the Expo.
How much does a booth cost for exhibitors?
An all-inclusive 10x10 booth package costs $900 for WBA/WRA members and $1,200 for non-members, with an additional $200 for corner booths. The package includes drape, a skirted table, a chair, a wastebasket and two exhibitor badges.
What can attendees see and do at the Expo?
The all-inclusive event features a diverse exhibit floor, over a dozen education sessions, hands-on Pastry Studio demos, the Liquid Lounge for beverage sampling, BevX Live! talks, the Something Special from Wisconsin Pavilion, and creative cake and bakery competitions. Registration covers every activation on the show floor.
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